Building a Sustainable Organization: Case Study Analysis

This report discusses the roles and responsibilities of sustainable strategic managers, tools and concepts of strategic business management applicable to sustainability issues, and economic and ethical dilemmas faced by strategic leaders in balancing long and short-term goals.

Building a sustainable
organisation case study
analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
Critically evaluating the roles and responsibilities of Christoph Gebald and Jan Wurzbacher
as sustainable strategic managers. Discussing the tools and concepts of strategic business
management that are applicable to the issues of sustainability :............................................3
Task 2...............................................................................................................................................6
Discussing the economical and ethical dilemmas that strategic leaders face in the process of
balancing long and short-term goals :....................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Sustainable commercial businesses considered to be the organization that position the
existence for long period of time and also developed the brand of the business in the market area
in an effective as well as efficient way. In addition to this in order to create the business most
sustainable it is one of the hard as well as complex process and the services as well as products
of the business that are offered by them need to be in enhanced level of demand among the
consumers what the specific period of time. And they also need to focus on modifying as well as
altering Jain services in accordance to the demand of the customers in the market area. The
following report is based on the 2 case studies which basically served as the base of the
respective report.
MAIN BODY
Task 1
Critically evaluating the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as
sustainable strategic managers. Discussing the tools and concepts of strategic business
management that are applicable to the issues of sustainability -
the major carbon dioxide emission which is utilising by the respective business in
accordance to release into the surroundings Product of the respective organization. Erase
nowadays enhancement and raise in the amount of the carbon dioxide which is available in the
surroundings or the environment. Moreover to this one of the major issues and problems that is
encountered by the world regarding the environment is the enhancement in the global warming
as well as climate change. The main objective of the business watch to minimise the emission of
the carbon from the glow by around few percent. But due to this as it is one of the major as well
as delicate problem that commercial businesses need to get the authorization from the legal
agencies and government institutes which majorly deals With the climate change and global
warming issues and making several policies that will give the advantage and minimise the
enhancement of the emission of carbon and environmental pollution. (Argyriou, Sifakis, and
Tsoutsos, 2022). Customers in important markets, such as commercial agriculture, the food and
beverage business, the energy sector, and the automobile industry, purchase CO2 gas, a by-
product of this process. Customers use this atmospheric CO2 to make carbonated beverages or to

create materials and fuels from hydrocarbons that are carbon-neutral. Customers can decrease
their overall emissions and reliance on fossil fuels by using Climate works CO2. It's significant
that Climate works plants can be used for negative emissions, which will be essential in the
effort to stop a 2°C rise in global temperatures. Direct air capture has a smaller physical
footprint, is fully scalable, and does not require arable land, in contrast to other carbon removal
systems. The modular, scalable, and location-independent design of Climate works plants allows
for supply security anywhere there is atmospheric air. A numerous kinds of duties and
responsibilities that sustainable managers have:
 Taking into account the wellbeing of their workers as well as additional local residents -
The area for the emission of dioxide might discharge toxins that are harmful to the well-
being of the individuals who are on the venture's facilities or surrounds (Attanasio, and
et.al., 2022). These individuals may be the company's employees or local residents or
workers in general. The supervisors are in charge of giving them the necessary tools and
doing routine inspections.
 Assessing the organization's future and Organizations that are sustainable are those that
continue to grow over time and operate for an extended length of time
However, carbon removal is still a contentious topic among environmentalists due to its
potential to divert attention away from the urgent need to reduce global emissions, without
which carbon-sucking machines will be powerless to stop the devastating effects of climate
change.
The following discussion examines concepts and instruments of strategic company management
in light of sustainability:
 OKR – An analysis of the real and potential performance of the firm company is done
using the Objective and Key Results (OKR) model in order to identify strategies for
improving performance. through positioning as well as making the objectives as well as
goals in order to gather the major quantity of the carbon dioxide from the atmosphere or
the surroundings and a enhance the level of the income a as well as profitability off the
business which will assist them in contributing in the conservation of the atmosphere and
environment effectively and efficiently, management of the respective organization can
also focus on utilising this method in order to execute in other sustainable task as well as
project. In addition to this it is required to get the appropriate results if it is compared to

the outcomes which are desired and also evaluate the differences at the outcome of the
cycle of operation or the specific given period of time for the achievement of the long
term goals as well as objectives of the business. (Bamgbade, and et.al., 2022). These
variations aid the business in its strategic planning and future operations.
 Swot analysis – This is among the most essential and effective strategic processes being
used examine a firm's business environment both internally and externally. Below, its
elements are listed with reference to the appropriate sustainable model:
 Strengths – It is the most critical elements which offer a business an advantage
over their rivals in the market. The respective business have a significant sum of
money at their disposal to utilize in their businesses and turn ideas into reality is
one of their assets.
 Weakness – These are among the problems usually show to have an adverse
impact on businesses. The issue for the related firm is a loss of understanding of
the market and the item (Donais, and et.al., 2022).
 Opportunities – This component includes the regions that present a company with
business opportunities for gaining market expansion. Here is absolutely zero
rivalry for associated business, therefore there is a wonderful unintended for it to
idea a new business with not one customers and facility a lot of customers.
 Threats – The following are the elements that increase an organization's chance of
failing or harm. The government might enact statutes and rules that limit authority
or could even prevent certain commercial practises because of sensitive
environmental concerns. This poses a threat to the linked business intention.
 PESTLE analysis – This is a strategic management tool that examines a company
entity's outside atmosphere with a number of its aspects, outward commercial atmosphere
aspects because of their significant effect. In the framework of the associated business
enterprise, its components are discussed in the following points:
 Political factor – These are issues with the legal administration and policymaking
and because of its sensitive concerns to surroundings in that business effort, the
linked commercial area has a significant impact on this element. They may be
subject to additional rules and regulations set by the government.

 Economical factor – This includes elements that are connected to the national
economy of the nation where the business is based. Various elements, including
the degree of jobs, the distribution of earnings and both supply and demand, have
an effect over the associated business (Goli, and Mohammadi, 2022).
 Social factor – They are the individuals who influence the marketplace. Being the
ultimate customers, the public or society has a significant impact and can quickly
change a company entity. Although the associated business might not always
directly benefit society's citizens, if the public rejects it, no other company will
collaborate with them because of public support.
 Technological factor – These include the aspects of innovation and technology.
In order to capture co2 from the atmosphere from the surroundings and securely
store it for the purpose of being sold and utilised further, a greenhouse gas
emission plant needs high-tech innovative machinery. To prevent troubles and
problems, the inventions should be examined and updated frequently.
 Legal factor – These are elements associated with legal authorities that help
create policies and guidelines and ensure that the required people follow them.
While maintaining its operations, the related and respected business must comply
with a various of lawful necessities. Lawful authorities have the power to penalise
rule breakers and impose fines or other sanctions in the event that these laws are
broken.
 Environmental factor – These factors include the environment or aspects that are
connected to the environment. These components are becoming more and more
significant as environmental pollution spreads and has a harmful impact on
people's health (Opoku, Agyekum, and Ayarkwa, 2022).
Task 2
Discussing the economical and ethical dilemmas that strategic leaders face in the process of
balancing long and short-term goals -
The issues and difficulty with the managers and leaders of the business must focus and
overcome Indian effective as well as official. As people does not understand that what will we
going to occur in the upcoming period of time because currently the life is not at all predictable

and due to this managers or leaders are focused and in charge of the functions as well as
operations of their business. They majorly encounters the febrile situation in which they need to
take various difficult decisions as well. In addition to this choices of economy r related to the
problems of the economy which are money and the equivalent to the cash but several decision
taken ethically have to linked with the understanding and evaluating the obligation of the people
as the leader of the management with various of the worker several of the consumer for the
goods and services are basically accountable. Few of the ethical as well as economical problems
are described below in brief-
 Maintaining the cash flow – The management of money and its equivalents represents
one of a leader's most challenging problems not if the business is functioning on a huge
scale. (Sanchez‐Planelles, Segarra‐Oña, and Peiro‐Signes, 2022).
 Honesty – the organization's labours and consumers rely on that must be straightforward
with their people. Used for example, to ensure quality, Pizza Hut makes their pizza
transparently and allows customers to see the process.
 Justice – Problems as well as conflicts Amanda several labour that are functioning in the
business might enhance and occur and also these dispute need to be appropriately as well
as suitably be sold as well as managed. In addition to this problems might encounter
anytime with anyone at any place. The Manor with the conflicts r managed by the
managers for the leaders of the business must possess the optimistic impact on the people
that are having the conflict as well as people that are watching it. The leaders or
managers need to be genuine without being biased as it can lead to the loss of the
goodwill of the organization as well as management if the people are treated not equally
in the business organization. So management need to be focused in providing justice to
all in the business. This me optimizely really effect on the goodwill of the respective
organization and it can also enhance the rate of turnover of the staff..
CONCLUSION
From the above mentioned report it has been concluded that, the climate is a delicate
issue, and any action that has an impact on it positive or negative needs approval from the

relevant government entities. Companies that exist for a long time and do good deeds for society
are considered sustainable organisations. Strategic leaders encounter a variety of issues when
they work to create sustainable organisations.

REFERENCES
Books and Journals
Alimohammadlou, M. and Khoshsepehr, Z., 2022. Investigating organizational sustainable
development through an integrated method of interval-valued intuitionistic fuzzy AHP
and WASPAS. Environment, Development and Sustainability, 24(2), pp.2193-2224.
Argyriou, I., Sifakis, N. and Tsoutsos, T., 2022. Ranking measures to improve the sustainability
of Mediterranean ports based on multicriteria decision analysis: a case study of Souda
port, Chania, Crete. Environment, Development and Sustainability, 24(5), pp.6449-
6466.
Attanasio, G., and et.al., 2022. Stakeholder engagement in business models for sustainability:
The stakeholder value flow model for sustainable development. Business Strategy and
the Environment, 31(3), pp.860-874.
Bamgbade, J.A., and et.al., 2022. Building sustainability in the construction industry through
firm capabilities, technology and business innovativeness: empirical evidence from
Malaysia. International journal of construction management, 22(3), pp.473-488.
Donais, F.M., and et.al., 2022. Municipal decision-making for sustainable transportation:
Towards improving current practices for street rejuvenation in Canada. Transportation
research part A: policy and practice, 156, pp.152-170.
Goli, A. and Mohammadi, H., 2022. Developing a sustainable operational management system
using hybrid Shapley value and Multimoora method: case study petrochemical supply
chain. Environment, Development and Sustainability, 24(9), pp.10540-10569.
Ishizaka, A., and et.al., 2022. Sustainable warehouse evaluation with AHPSort traffic light
visualisation and post-optimal analysis method. Journal of the Operational Research
Society, 73(3), pp.558-575.
Opoku, D.G.J., Agyekum, K. and Ayarkwa, J., 2022. Drivers of environmental sustainability of
construction projects: a thematic analysis of verbatim comments from built environment
consultants. International Journal of Construction Management, 22(6), pp.1033-1041.
Sanchez‐Planelles, J., Segarra‐Oña, M. and Peiro‐Signes, A., 2022. Identifying different
sustainable practices to help companies to contribute to the sustainable development:
Holistic sustainability, sustainable business and operations models. Corporate Social
Responsibility and Environmental Management.
Silveira, C. and Reis, L., 2022. Sustainability in Information and Communication Technologies.
In Research Anthology on Measuring and Achieving Sustainable Development
Goals (pp. 771-792). IGI Global.