The sustainable resource management

RUNNING HEAD: SUSTAINABLE RESOURCE MANAGEMENT
SUSTAINABLE RESOURCE MANAGEMENT
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SUSTAINABLE RESOURCE MANAGEMENT1
Abstract
This report aims to analyse the sustainable resource management of Daimler AG. This report
finds that this organisation is successful to manage its stakeholder’s interest. By applying the
triple bottom line framework it can be said that this organisation is successful to manage the
balance between People, Profit and Planet. GRE index is used in this report to identify its
initiative for sustainable resource management. It can be said that this organisation can utilise its
strength and opportunity to achieve its sustainable development goal.

SUSTAINABLE RESOURCE MANAGEMENT2
Table of Contents
1. Introduction:................................................................................................................................3
2. Company background:.................................................................................................................3
3. Stakeholders:................................................................................................................................3
3.1. Marginalised stakeholder:.....................................................................................................4
3.2. Overlooked stakeholder:.......................................................................................................5
3.3. Underestimated stakeholder:................................................................................................5
4. Triple bottom line:.......................................................................................................................5
4.1. Profit:....................................................................................................................................5
4.2. People:..................................................................................................................................6
4.3. Planate:.................................................................................................................................6
5. GRI index:...................................................................................................................................7
6. SWOT analysis and TOWS matrix:............................................................................................9
6.1. SWOT analysis:....................................................................................................................9
6.2. TOWS matrix:....................................................................................................................10
7. Recommendation:......................................................................................................................11
8. Conclusion:................................................................................................................................11
9. References:................................................................................................................................12
10. APPENDICES:........................................................................................................................13

SUSTAINABLE RESOURCE MANAGEMENT3
1. Introduction:
In today’s competitive landscape sustainable HRM cantilever long time benefit to a
business organisation. To define sustainable HRM it can be said that, it is a planned strategy that
helps a company to accomplish ecological, financial and social objectives by constant
modification of HR practices. It can help a business organisation to manage its HRM through the
sustainable way. This report aims to evaluate the sustainability report of Daimler Benz. The
stakeholder of these organisation will be identified. Whether this organisation refer to the Triple
Bottom Line or not will be evaluated. By using the GRI index, the extent of sustainability of
Daimler Benz regarding social, environmental issues will be analysed. SWOT analysis of this
company will be done to develop the TOWS matrix. It will be useful to identify the core
competencies of this company. In the end, recommendations will be provided for this
organisation.
2. Company background:
One of the most successful automotive business organisation in this world is Daimler
AG, which owns Mercedes-Benz Cars, Daimler Trucks and buses and Daimler Mobility
divisions. Daimler AG is the largest manufacturers of commercial vehicle and premium car. In
1886, this organisation was founded by Gottlieb Daimler and Carl Benz (Daimler 2020). The
present CEO of this company is Ola Kallenius. In 2019 the number of employees of this
organisation was 298,655 (Daimler 2020). Headquarter of this company is located in Stuttgart,
Germany. The mission statement of this organisation is to ensure excellence and act responsibly
to society and the environment (Daimler 2020). The vision of this company is to accomplish
sustainable profitable growth and thus to enhance the value of Daimler Group (Daimler 2020).
This organisation prioritises four core values, which are respect, integrity, passion and discipline
(Daimler 2020). The annual revenue of Daimler AG in 2019 was near about 173 billion euros
(Wagner 2020). In 2019, this organisation sold 3.34 million vehicles throughout the world
(Daimler 2020). This organisation offers its product throughout the world. The production
facilities of this company are located in Europe, Asia, Africa and North and South America.