Sustainable and Responsible Management in Tourism (Distinction Criteria)

This report discusses sustainable and responsible management in tourism, with a focus on the Tourism Alliance Limited and Whitbread Plc. It covers policies, principles, and practices for sustainable tourism, including the triple bottom line model of sustainability and the treatment of destinations versus tourism and hospitality organizations.

Responsible
Management in
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
Aim and objectives.................................................................................................................1
Sustainable and responsible management in tourism.............................................................1
MAIN BODY...................................................................................................................................2
Treatment of the destination versus tourism and hospitality organisation.............................2
Tripple bottom line model of sustainability...........................................................................3
Treatment of sustainable and responsible management policies............................................4
Treatment of sustainable and responsible management Principles........................................6
Treatment of sustainable and responsible management Practices..........................................7
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11
Appendices ....................................................................................................................................12

INTRODUCTION
Responsibility management is the sincerity or loyalty of the leaders and the management
which they consider while making the right and ethical decision for everyday operations. It is
the most effective management that have efficient structure that are consist of integrating ethics,
sustainability and principles. Responsible management is significant because it ensures more
sustainability with socio-economic development and help in designing the business process and
activities in such ways that assist in meeting the social and environment standards. Responsible
management in tourism refers to the sustainable practices that are adopted for making the place
better for the people to live in and for visiting(Seraphin, and et. al., 2022). This responsible
tourism helps in minimising the negative impact on the environment as well as socially and
economically. It enhances the well-welfare of the host communities by improving the working
conditions and also provide benefits to the local people. Moreover, it makes contribution to
conserve the natural and culture heritage so that it can maintain diversity of the world.
Aim and objectives
In this report, The tourism Alliance limited has been taken into consideration which is
tourism company located in London, UK. It involves in the activities of representing and
promoting a trade association develop the interest of the members of the organisations. The
another organisation that has been focused up on is Whitbread Plc. which is leading hospitality
business and a luxury hotel brand in UK.
 The report purpose of the report is to demonstrate the link between the sustainable and
responsible management in tourism
 and the treatment of the destination with the tourism and hospitality industry.
 Apart from this, the report will explain the sustainable and responsible management
policies, principles and practices.
Sustainable and responsible management in tourism
Sustainable tourism is basically a concept of travelling and look into the places which can
be developed as a tourist destination while respecting the people, their culture and the
environment. It focuses on the maximum utilisation of the environmental resources which assist
in the development of tourism and focuses on the socio-culture authenticity of the host
communities(Leal and et. al.,2020) This provides the socio-economic benefits to the stakeholders
1

and also contribute to the social service and help in eradicate the poverty. Responsive tourism
refers to the responsibility of both visitors and hosts to make the place better by ensuring the
sustainability. It encourages the operators of the tourism to develop their businesses while
promoting the social and economic benefits for the local people by respecting the environment.
MAIN BODY
Treatment of the destination versus tourism and hospitality organisation.
The tourism industries are consists of various organisations where the management
involves in the activities of handling and guiding activities related to the tourism. It provides
training, skills and expertise to get the position in tourism and accommodation. It is based on the
three components which includes the accommodation where living arrangements is made in
hotels, resorts, home stays and so on(Séraphin and et. al.,2022). The another is accessibility in
which transport and travel arrangement is made by car, aeroplane and so on. The other
component is attractions where tourist are attracted to the historical sites, natural resources and
so on. Therefore it emphasise is made on the activities of tourism which work as a travel guides,
tourist manager or tourist representatives and get popular attractions. The hospitality industries
are consists of implementing various management practices and models related to the hospitality.
Thus,it is a service industry where the people work with the specific attributes such as being
helpful, polite, friendly and welcome the customers. Therefore, it assists in attracting the more
customers when they render their best services. It is combination of the products and services
and provide good communication between the staff and the customers where the requirements
are anticipated and understood able which assist in contributing to the satisfaction of the
customers. It emphasis on the activities of the accommodation and Food and Beverages
requirements of the customers in the hotels, resorts and others(Su, Hsu and Boostrom Jr 2020).
Thus, the hospitality organisation foster strong and meaningful relationships with the guest or
the customers. The sustainable and responsible management in tourism and travel industry are
depicted with destinations point of view:
 Sustainable use of resources: A tourism organisation should use the cultural, natural
and social resources with the help of effective management so that it can benefit the
entire community. The company can enhanced the brand image by showing concern for
conservation of the culture of the destination that will support the government as well.
2

 Involving local communities: The participation of the local community is important so
that it can help in solving problems and control the rural tourism development and
provide effective decision making and resources that affect their quality of lives and the
other as well. The travel and tourism organisation should promote the local culture in
order to attract the tourist to their destination point.
 Conservation of local heritage: It is important to conserve the heritage because it gives
a sense of identifying and continuity in this fast changing world for future generations.
Thus, the tourism business must striver to conserve the local culture by promoting it
among the tourist so that they can get attracted to the unique and local culture followed at
the destination point.
 Minimising over consumption: The tourism business must focuses on the less
consumption of the natural resources so that the future generation can also take advantage
in order to improve the quality of life. This can be done with the help of reducing the
energy consumption to save the natural resources and use more renewable energy. This
assists them in focusing towards the sustainable tourism.
 Supporting local economies: The tourism industry in UK is considered as most
contributing sector to its economy. It provides opportunity to bring foreign capital to the
country as many visitors come to destination and also create employment for the local
community in the field such as accommodation, restaurants, visiting destination etc.
 Marketing tourism: This concept assists in focusing on the feasible destination of the
tourist that help in contributing to the development of the economy and growth of the
country. The tourist destination attract the tourist by demonstrating their sustainable
programme which help in enhancing the brand image and show their concern towards
the environment.
Tripple bottom line model of sustainability
This is a concept that is used by the business in order to measure the profits that they
made through the corporate sustainability solutions. This theory indicates that the organisation
should focus upon the three bottom line such as profit, people and the planet as well. This model
helps in capturing the needs by recognising, measuring and reporting on business performance
on financial basis. It has significant that is underscored by ESG reporting that moves into the
main stream and the potential shareholders users the ESG rating as a means of evaluating the
3

possible investment. It provides many benefits by focusing on the people and planet which
includes that it helps in improving the culture of the corporates. This assist in enhancing the
relationship of the customers and improves the performance of the business. This sustainability
model helps in strengthening the supply chain of the organisation products. The sustainability
has three measures which are outlined below:
 Economic measures: This sustainability model can be measured on the basis of flow of
money. The hospitality business must contribute to the economy such percentage of their
income for the development of the economy.
 Environmental measures: This represent the measurement of the natural resources and
require business to ensure sustainability of the environment by reducing waste and
adopting the green policies.
 Social measures: The social bottom line evaluates the profits of the business in terms of
human capital that includes the position of the business with local society. The
organisation has adopted the faire trade policies and corporate social responsibility for the
development of the society.
Treatment of sustainable and responsible management policies
The policies for the sustainable and responsible management are described which
includes the reducing poverty by providing the best employment opportunities to the people so
that they can maintain their standard of living. In relation to the Tourism Alliance limited, the
management should provide the clean water by ensuring the basic health of the people. The
measure should be taken to educate the children and support their nutrition and empower the
women. It supports the environmental programs so that the natural resources an be utilised to the
fullest(Musavengane, 2019). For example, Manchester, England is the industrialised city in the
world that contributes a fine percentage of the income for the development of the economy
which help in reducing the poverty from the country. The another policy is removal of subsidies
because it helps in reducing the damages that are made to the environment. In context to the
Tourism Alliance limited, the subsidy which are given to the uses for the resources such as
electricity, pesticides and diesels etc. should be removed as it leads to the wastage of the
resources may also create the problems related to the environment. By removing the subsidy, it
may generate the revenue for the government which can be invested for the betterment of the
society and development of the nation. The another policy is market based approaches that are
4

used for the protection of the environment. With reference to the Tourism Alliance limited, this
policy target the consumer and the industries for the cost of using the natural resources of the
environment. For example, the tourist business of the Hilton Hotel that is famous for the
destination and demonstrate their sustainability concerns on their several websites so that they
can attract the visitors and tourist as well. The next policy is economic incentives that includes
the process, quantity, and technology which help in making the sustainable environment. In
relation to the Tourism Alliance limited, this may be in the form of variable fees that are given to
the users for the quantity of the pollution in the air, water and the use of land. Hence, the rebate
is provided by the government to the users when the less consumption is made by them. For
instance, Hilton Hotel is a luxurious hotel that offers its products and services for leisure and
business travel as well that help in enhancing the economies of the country. The hotel contributes
to the local as well as global economy by providing its luxurious services of accommodation
with food and beverages. The other policy includes the public awareness where the people are
aware about the environment condition so that they can participate in making an effective
improvement(Karimi and Darban Astane 2021). As regard with the Tourism Alliance limited, the
education programs are organised to make the people aware about the management of the
environment so that they can actively take part in this programs. Their engagement may provide
assistance in afforestation, conservation of the energy, wildlife and so on. For example,
Edinburgh engages the local communities so as to ensure sustainability development of the city.
The councillor of the Edinburgh is getting attempt to amend the quality of life of the
communities and provide effective framework of policies that must be governed to address the
issues of the climate change so that it can improve the lifestyle of the community. The another
policy may be the participation of the global environmental efforts where involvement is made
to minimise the the damages that are made by the change of state of the surroundings. In relation
to the Tourism Alliance limited, the agreement is made with the government to take the various
measure to protect the environment. For example, Edinburgh that is most sustainability City on
the earth, made a team which brings sustainable policies to protect the environment by reducing
the emission 5% every year. The next policy is trade policy which includes the condition that
the industries are set up away from the cities and create less pollution so that it cannot harm the
environment by spreading the pollution. With reference to the Tourism Alliance limited, the
organisation is ozone-friendly and adopt the cleaner technologies to save the environment. The
5

responsible management policy is approved by the directors of the organisation and also
reviewed regularly. In relation to the Tourism Alliance limited, it reflects the value and strategy
of the organisation and the request or requirement of the stakeholders for achieving the mission
and vision(Camilleri, M 2019). The strategies and commitment that are includes the policy
should be correctly implemented so that the goals can be achieved.
Treatment of sustainable and responsible management Principles
The principle of the sustainable management are elaborate which includes the
conservation of the ecosystem where the earth is conserve by adopting sustainable development
so that it can make the ecosystem long-lasting. In relation to the Tourism Alliance limited, it may
provides various benefits to the people such as it regulates the climate, mitigate the flood and
conserve clean water. For instance, the sustainable use of resources is Edinburgh which is a
capital city in Scotland, UK. The destination has a less consumption of the energy approx 40%
in the city and also use renewable energy with the help of renewable resource technologies.
With reference to the Tourism Alliance limited, the another principle is sustainable development
of the society where the need arises to develop some elements such as availability of healthy
residence, balance diet, adequate heath services, employment and quality education and so on
therefore, all these help in becoming the sustainability society and provide their positive attitude
towards the nature and living being. For example, London is considered as most sustainability
city which asset in attracting the more tourist that asset in enhancing the business and contribute
to the success. The other principle is population control because there are limited resources on
the earth and the needs of the human being are unlimited apart from the basic need such as food,
clothing and house(Tiwari,Kainthola and Chowdhary, 2020). When the population increases so
the demand also increases that is unlikely to meet the requirement with the limited resources.
Therefore the control on the population help in making the sustainable environment and support
proper balance. The next principle is conservation of human resource because the people play
an essential role in saving the environment. In relation to the Tourism Alliance limited, the
knowledge and skill are develop by providing them training, effective education and appropriate
health so that they can contribute in making the environment sustainable by adopting such
principles. The another principle is conservation of the cultural heritage which emphasize on
conserving the social traditions, customs, rebellious place and other aspect of the people different
people have different culture so each culture should be valued. With reference to the Tourism
6

Alliance limited, this will assist in contributing to sustainable environment when the diverse
culture is valued. For instance, Bath is a famous city in England which his best known for the
world heritage site. This is because the city promotes the local culture and tradition prevails at
the place by offerings the cultural food and parks. It is also famous for the arts and attract the
tourist from worldwide. The another principle is conservation of the biodiversity because it
ensures the security of the food and underpins the global nutrition and fight for the disease. In
context to the Tourism Alliance limited, the people should learn to conserve the natural resources
in order to protect the living beings. The government should conduct the programs and make
collaboration with other countries to save the natural resources. For example, London, which is
considered as ozone-friendly city as it produces at least 33% of the renewable energy . The hotel
business and travel attraction in London such as Tower of London, Chatsworth house etc.
provide assurance of conserving energy and water as well. The responsible management
principles includes the purpose, values, methods, research, partnership and dialogue in context
to the Tourism Alliance limited(eraphin, 2020). Thus, the responsible management help the
operators of the tourism to make the purpose of generating the sustainability for the business and
the society. So that it can render their service by keeping in view the sustainability of the
environment and provide safe place to the visitors as well as society. It provides value to the
global social responsibility so as to serve the people in a better way. The proper method has been
adopted by an organisation to provide training to the staff to enhance their learning experience to
be an effective leader. The organisation conduct the research to understand the role, dynamics
and impact of the business in making the environment more sustainable environment. The
organisation interact with their managers in order to enhance their knowledge regarding the
challenges in meeting the social and environmental responsibility. A business concern also
communicate the critical issued related to the global social responsibility and the sustainability.
Treatment of sustainable and responsible management Practices
The responsible management need the right leader from the top management position
who can adopt the corporate social responsibility. In relation to the Tourism Alliance limited, the
best practices boost the ability of an organisation in order to promote and retain the best talent in
a concern. This assist the the company in improving their performance towards the goals of the
business. Thus responsible management is implemented by adopting the best practices which
may includes establishment of the work-life balance policies and flexibility which help an
7

organisation to retain the best talent in a business concern and increase their productivity. When
the employees are provided work life balance so they get more productive and increase the profit
of the organization. This may help the organisation in boosting the morale of the worker and
enhance their brand reputation. The other practice includes promoting the diversity at the
workplace which provide assistance in improving the productivity of the employees and
encourage innovation and creativity. This also help in better understanding of the needs of the
customers and make the brand of the employer strong. This also help in searching the wider pool
if the talented potentials employees which help the company in achieving their goals(Chilembwe,
and Mweiwa, 2019). The other practice of an organisation may include the establishment of the
health related company policies which provide benefits to the staff of their security. The
employees are protected from the injury, illness, and other harmful activities at the workplace.
By following the guidelines and maintaining the safety rules at the workplace reduce the
percentage of the absenteeism and when the employees work in a safe environment then it make
them more productive and loyal to an organisation. The other practice include the responsible
management is fostering training and talent growth as it helps the organisation in improving the
performance of the employees and also develop their confidence level. Retention is the big
challenge for the employers so it organise the training and development program for the
employees to make their career development and retain them in an organisation. This also help in
making the good relationship with the colleagues at the workplace and encourage them to share
their knowledge and ideas which them in developing as a future leader. The next practise of the
responsible management is promoting corporate volunteering which help the organisation in
improving the employee engagement which support them in getting the better business
outcomes. This also strengthen the the corporate social responsibility image of the company to
the customers that assist them in attracting them(Nyurenberger, Latysheva and Shlegel, 2022).
The employee also become more affective in their roles as an individual, contributes and also
within a team and they require less recruitment of the employees and provide the employees
good health and well-being. The another practice of the responsible management is
implementing responsible outplacement which help in saving their cost of the organisation and
legal cost which may arise during the process of the termination of the employees. This enable
the employees in making the strong reputation for their brand and make better the culture of the
company. For example, Whitbread plc, it makes the employees aware to protect the environment.
8

For this, the company has taken initiative to reduce the negative impact on the environment. It
has taken responsibility to take action to make necessary changes such as the company will
reduce the consumption of the energy or electricity and use solar panel instead of this.
Therefore, it will build management system in order to control usage of energy and monitor the
target sites.
Thus, the responsibility management in tourism is create awareness about the travelling
and different destination points and seek the cultural immersion experiences. The responsible
management find the authentic representation of the culture of different countries(Lee, and Oh,
2018). They happily embrace the culture of the different countries and make them feel valuable
and contribute their ideas by sharing with one another. It also promotes the sustainable tourism
by adopting the policy of the green travel and ethical travel. Thus it provides the better
community for the residents by involving sustainability and making good relationship with the
tourist, locals and the foreign investors. By adopting the attainability it help in reducing the
carbon footprints which whelp in saving the environment and assists in understanding the
change in climate. The hotels and the restaurants are also providing the organic food to the
customers or the tourists so that the remain healthy. This has change the perspectives of the
people regarding the organic food and their demand is now growing everywhere. This also create
the positive environment where the people also meet with the another eco traveller. This has
crested the job opportunities for the people in the local community where they offers different
types of the products to the tourist(Setiyorini, Chen, and Pryce, 2022). This provide
opportunities for all that supports for all the vulnerable group , including minorities , youth and
women as well. The negative effects of the responsible management in tourism includes the
negative environmental impact that is substantial because it include the decrease of the natural
resources as well as pollution and waste problems. Tourism puts pressure on the natural
resources through over consumption due to which the resources are scare that leads to the
destruction of the environmental resources. The responsible management assists in providing
their best service to the tourist sometime so the excess water is used by them in cleaning. This
also impact on the climate change by increasing the green houses gases emission by the
transportation that they people uses for reaching the tourist places. The organisation sometimes
displace the local people in order to make the place more attractive for the tourism purpose
because they need the luxury resort and so on. The tourism also harm the ocean heath because
9

the garbage are thrown to the ocean which makes the water dirty and can cause harm to the
health of the people(Yılmaz and Anasori, 2021). The resources for the culture are exploited due
to the tourism and also the environmental degradation. This also leads top the changing in the
structure and role of the people and also arise the problem related to the relationship and the
heritage is also destroyed by the people.
CONCLUSION
From the above conclusion, it has been concluded that the responsible management plays
a significant role in the tourism organization because it provides better community for the
residents by reinvesting the money that they have collected and spend it to the local economies
and education. It creates lot of opportunities for the job to the local people that help them in
maintaining the living standard. This also creates the chance to be an entrepreneur and start a
new business venture and support to the existing local businesses. This provide the opportunities
to the lope to learn different cultures by understanding and interacting them. This enable the
organisation to make the environment more sustainable and also contribute to the corporate
social responsibility in order to promote the growth of the economy or nation. Tourism is driver
of a piece which help in protecting the historic and culture environment of the nation. This
encourages the beginning of the new gathering initiatives and assist in bringing the new
technologies which can facilitates in promoting the environment of the sustainability. Thus the
report has discussed the connection between the sustainable and responsive management in the
tourism. Further, it explained about the tourism and the hospitality organisation and the different
between them. The report has discussed about the sustainable and responsible management
policies which help in improving the brand image of a business concern and help in increasing
the productivity if the employees and reducing the cost of recruitment and an organisation. The
report has stated the principle of the sustainable and the responsible management which assist the
organisation in conserving the various resources such human resources and reduce the use of
energy and make the development of the society as a whole. The report has discussed the process
and the practice of the sustainable and the responsible management which help the organisation
in retaining the best talent in an organisation and attract the more tourist at their place.
10

REFERENCES
Books and Journals
Camilleri, M.A. ed., 2019. Tourism planning and destination marketing. Bingley: Emerald
Publishing.
Chilembwe, J.M. and Mweiwa, V.R., 2019. Responsible travel and tourism adventure: Evidence
from Malawi as a tourist destination. In Sustainable Tourism Development (pp. 31-54).
Apple Academic Press.
Karimi, M. and Darban Astane, A., 2021. The role of responsible tourism on quality of life in
rural Areas of Gorgan, Iran. Journal of Quality Assurance in Hospitality & Tourism,
pp.1-31.
Leal and et. al.,2020. Responsible processing of crowdsourced tourism data. Journal of
Sustainable Tourism, 29(5), pp.774-794.
Lee, J.S.H. and Oh, C.O., 2018. The causal effects of place attachment and tourism development
on coastal residents' environmentally responsible behavior. Coastal management, 46(3),
pp.176-190.
Musavengane, R., 2019. Small hotels and responsible tourism practice: Hoteliers’
perspectives. Journal of cleaner production, 220, pp.786-799.
Nyurenberger, L.B., Latysheva, O.A. and Shlegel, S.V., 2022. Tourism Destination
Management: Focusing on Sustainability and Corporate Social Responsibility.
In Institute of Scientific Communications Conference (pp. 809-815). Springer, Cham.
Séraphin and et. al.,2022. An Analysis of the Strategic Approach Used by Resort Mini-Clubs to
Educate Children about Responsible Tourism. In Children in Sustainable and
Responsible Tourism. Emerald Publishing Limited.
Seraphin, and et. al., 2022. Responsible tourism: The ‘why’and ‘how’of empowering
children. Tourism Recreation Research, 47(1), pp.62-77.
Seraphin, H., 2020. Responsible tourism education of younger consumers: the role of mini-clubs
in mountain resorts. Worldwide Hospitality and Tourism Themes.
Setiyorini, H., Chen, T. and Pryce, J., 2022. Learning from the COVID-19 Pandemic: Media
Representations of Responsible Coffee Tourism Practices in Indonesia. Community
Empowerment, Sustainable Cities, and Transformative Economies, pp.315-336.
Su, L., Hsu, M.K. and Boostrom Jr, R.E., 2020. From recreation to responsibility: Increasing
environmentally responsible behavior in tourism. Journal of Business Research, 109,
pp.557-573.
Tiwari, P., Kainthola, S. and Chowdhary, N.R., 2020. Empowering tourism education as a
destination management tool. In Overtourism and tourism education (pp. 63-80).
Routledge.
Wang and et. al.,2018. The theory of planned behavior as a model for understanding tourists’
responsible environmental behaviors: The moderating role of environmental
interpretations. Journal of Cleaner Production, 194, pp.425-434.
Yılmaz, Y. and Anasori, E., 2021. Environmentally responsible behavior of residents: impact of
mindfulness, enjoyment of nature and sustainable attitude. Journal of Hospitality and
Tourism Insights.
11

Appendices
12
Illustration 1: whitbread plc.
SOURCE: https://en.wikipedia.org/wiki/Whitbread
Illustrati
on 2: Destination: Manchester
SOURCE: https://www.visitmanchester.com/

13
Illustration 3:
Destination: Tower of London
Illustration 4:
Destination: Edinburgh
SOURCE:https://www.theguardian.com/uk-news/2021/aug/17/protesters-claim-to-seize-
edinburgh-castle-citing-magna-carta

14