Sustainable and Responsible Management in Tourism (Distinction Criteria)

This assignment analyses the main concepts, theories, and principles in reference to the sustainable and responsible management of tourism businesses and destinations. It critically analyses destinations versus tourism and hospitality organisations, and outlines ways to address various issues such as environmental and social-cultural impacts of tourism. The report also highlights the principles of sustainable tourism that need to be considered by tourist companies while facilitating their services.

Sustainable and
Responsible Management
in Tourism

Table of Contents
Introduction .....................................................................................................................................3
Critical Analysis ..............................................................................................................................3
Critically analyse destinations versus tourism and hospitality organisations .......................9
Conclusion.......................................................................................................................................9
References .....................................................................................................................................10

Introduction
The term sustainable tourism is defined as all the sustainable practises of the tourism
industry which focuses on increasing the positive ones and reducing the negative impact. It also
comprises of the tourism experience and various issues due to social, economic and
environmental issues (Bello and Kamanga, 2020). This assignment will be based on the
Santorini which is one of the most famous places in Greece and is a volcanic island and mainly
there are various towns and villages on the above-mentioned island (Santorini Tevale Guide).
The aim of the project is to analyse the main concepts, theories, and principles in reference to the
sustainable and responsible management of tourism businesses and destinations. Also, the
objective of the report is application of innovative ideas and skills in the management of tourism
organizations to ensure sustainability. There is a link between sustainable and responsible
management in tourism is that sustainable tourism is defined as the sustainability of the tourism
as a whole whereas responsible tourism comprises of the actions which are taken by the people,
destinations and the businesses to make sustainable tourism in industry. Moreover, the report is
outlined to have a better understanding of the concept of sustainable and responsible
management in tourism and hospitality operations. With the ways to address various issues such
as environmental and social-cultural impacts of tourism (Sharpley, 2020).
Critical Analysis
Sustainable tourism is defined as traveling with the intention of having a completely
positive impact on the overall environment, economy, and society (Del Chiappa, Pinna, and
Atzeni, 2019). Tourism is comprised of all the activities that are responsible for generating a
major portion of revenue. The whole concept of sustainable tourism comprises various aspects
such as balancing the social, economic, and environmental goals. The main goal is to manage the
level of threats that take place due to unmanaged tourism and it also focuses on reducing the
environmental damage (Sustainable Tourism). The focus will help in bringing economic growth
to the area. Also, sustainable tourism can be explained as the ways that satisfy the needs of
tourists, by hosting various communities and the tourism industry without compromising the
knowledge of future generations to fulfill their own requirements. Sustainable and responsible
tourism should utilize the benefits of environmental resources properly that project and represent
the main element in the development of tourism, by keeping the essential ecological processes as

well as promoting to conserve of the natural heritage, along with the biodiversity. It is also
crucial to make ensure that long-term economic operations, while providing its benefits to all
members are apportioned fairly, encompassing stable income-earning opportunities and
employment opportunities, whereas social services to the local people reduce the poverty line
(Goodwin, 2019). When the concept of tourism is followed properly then it would become a
strong agent in order to deal with the negative impact that can take place due to tourism. Tourism
makes use of both natural and cultural by keeping the resources safe. Tourism also provides a
real opportunity to decrease poverty, create employment for disadvantaged people and stimulate
regional development. Under which economic sustainability is considered to be profitable in
both the short term and long term. In relation to the location that is Santorini, there are various
companies which are operating in Greece such as Travel Zone and Expat Explore Travel. As
Travel zone is known for providing wide range of travel services from tour packages to VIP
services. On the other hand Expat Explore Travel makes sure to provide guided tours to various
countries at best and affordable prices.
Sustainable tourism is responsible for bringing a positive impact on the overall economy,
environment, and society. It is necessary to engage in sustainable tourism which leads to
bringing a lower economic impact. Such tourism is also responsible for keeping the environment
clean and supporting the local community for its growth this will directly stimulate the economy.
That is why the tourists can become conscious of their all choices and actions.
It is also crucial to educate the tourists in order to make the conscious decision that serves ethical
and sustainable services providers with a less negative impact on the destination. Sustainable
tourism is defined as the tourism in which the demands of the tourists are fulfilled in order to
keep and make optimum use of various environmental resources which are the main element in
the tourist development. It also treats everyone equally by fulfilling the demands of the
customers and tourists by bringing the best opportunities for future purposes. Sustainable
development is defined as the development which meets the present requirements without
dealing with the ability of future generations in order to meet their own needs.
As tourism is said to be one of the most profitable sectors in which there are no
constraints on growth. Sustainable and responsible tourism entails activities in and by the tourist
sector that is both environmentally friendly and socially responsible. It may be defined as a
desire to comprehend all of tourism's harmful and good effects. The main goal of the tourist

industry is to reduce negative impacts while enhancing favorable ones. Santorini, a popular
tourist location, is the subject of this lecture. It is a Greek island in the Aegean Sea, located in the
Cyclades. It's known for its cube-shaped, whitewashed houses with blue accents, orange sunsets,
high cliffs, and other features. The presentation recognizes the tourism destination's sustainable
and responsible management methods and policies.
Sustainable tourism development standards and management techniques apply to all
types of tourism in all types of tourism sites. It includes both mainstream tourism and many
specialist tourist groups. The economic, environmental, and social-cultural components of tourist
development are all addressed by the ideas and practices of sustainability. As a result, sustainable
tourism should include: maximizing the use of environmental resources, which is a key
component in the growth of the tourist sector, while preserving major ecological practices and
assisting in the conservation of natural resources and biodiversity. Respect for social-cultural
authenticity is also significant because it forces communities to preserve their constructed and
alive traditional values and cultural heritage while also contributing to intercultural tolerance and
understanding. Santorini is considered to be concerned about sustainable tourist growth as well
as crowd management at the location. In addition, the destination wants to include tourism in its
development. Its goal is to complete the island's urban and geographic planning and it also
intends to reduce waste at the tourism site, with a greater emphasis on digitization for tourists
and travelers. They tend to provide several facilities such as broadband, Internet backbone,
digital communications with suites, and many more. They practice overlooking the issues of
parking over there as earlier no parking at the destination which was the main issue at Santorini.
They are also intended to protect cultural heritage by involving more local people which not only
benefits employees but also improves the quality of tourism experience by the tourists. They
usually offer a variety of services, including broadband, Internet backbone, digital
communications with suites, and so forth. They have a habit of overlooking parking concerns
because there was previously no parking at the destination, which was the primary difficulty in
Santorini. They also want to conserve cultural heritage by incorporating more local people,
which will boost not just jobs but also the tourists' tourism experience.
In planning models of sustainable tourism development destinations, one of the main for
this model is the acknowledge the education system, whose primary role is to train the
individuals to execute it properly (Shasha and et.al., 2020). This is mainly linked to the tourism

organizations, creator’s tourism, and other direct or indirect participants in the tourism
development. Managers at all levels or profiles in tourism companies have to reach an accord on
a non-profit or profit-making basis and appoint leaders who will lead according to the general
conception of the destination taking into consideration all relevant factors. Various companies
should include all the major professionals and managers at the destination while facilitating a
chance to new, young, and energetic people that are sustainable tourism destination development
related with giving enhanced working conditions and standard of living. One of the main
components of the planning process is to make the right choices and that is why the decision-
making process is a part of the planning. The decisions should be based on the right solutions for
the purpose of growth and sustainability of particular regions, covering urban and rural areas,
which helps in foreseeable outcome designed while is complementary to the existing needs of the
tourism market. It can be said that financial planning and controlling are also a remarkable part
of the model of planning. This planning is also associated with the changing circumstances
which must be taken into action by the tourist company (Roxas, Rivera, and Gutierrez, 2020).
The tourism impact model, this model is one of the effective tools for enhancing the
overall impact of tourism on a local ecosystem that can be done by encouraging collaboration
between various stakeholders. It also allows assessment of the tourism impact has on various
aspects like economy, environment, health, education, culture, and many more with an intent to
accomplish sustainable development aims in a certain area of geographies. This model presents
various benefits of a destination like collecting data from a range of sources and their
modification into some important information. It also aids in having transparency and
involvement of local people in the plan of action. Also, this model assists in modifying the
complex information with the help of visualization of outcomes and a set of ideas for
improvement and growth.
It can be said that it is a way to maintain a balance between the conservation of the
environment with its growth (Camilleri, 2019). There are various principles of sustainable
tourism that need to be considered by the tourist companies while facilitating their services.
There are various companies that operate in the hospitality segment Such as Hospitus which
provides the best services to business travellers by taking care of its customers. Another
company is MoVVIN ‘which focuses on connecting the agents, hotels, vans, and vehicles.
RevApp has also implemented various innovative pricing pool in order to help and support the

ihotel chins of Greece. Another example is of Travel2Fit, which has developed data-driven
applications for the travel sector and is an award-winning innovative start-up which is
specialized in the development of data-driven applications. These designed solutions will be
helpful in travelin advisors to build, manage, track, and update beautiful online travel proposals.
The principles are used by various companies in order to keep up the sustainable tourism are
explained below- The first principle of sustainable tourism is using resources sustainably; it is crucial to
make use of resources in an efficient manner for making long-term growth of the
business.
 Reducing the over-consumption and waste, focuses on turning down the level of
overconsumption which will diminish the proportion of waste and avoids the costs of
reinstating the environmental damage. All of this will enhance the overall quality of
tourism in the specific area. Next principle is maintaining biodiversity, under this natural, cultural and social
diversity is maintained because it is foremost in bringing long-term sustainable tourism to
the industry. Integrating tourism into planning, under this comprises of the local and national
strategic framework which manages the environment so well that it will elevate the long
term feasibility of tourism.
 Supporting local economies, as tourism supports the broad range of activities that are
linked with local economies and they target to focus on preserving the environmental
damage and economies. Next one is Involving local communities, in which the proper involvement of the local
communities benefits the overall tourism sector and with enhancing the overall quality of
the tourism experience. In this such as Discovery nomads involve all the local
communities for the overall benefit of the society. Consulting stakeholders and the public, it is essential to consult between local
communities and the tourism industry. Moreover, organizations and institutions are main
in dealing with the various conflicts of interest while working together. Training staff, staff training which consolidates sustainable tourism into work practices,
along with the recruitment of human force at all levels which leads to upgrade the overall

quality of the tourism product. For example, Eurpamundo makes use of this principle in
recruiting and training its staff. Marketing tourism responsibly, under this principle marketing of tourism that
contributes to tourists with the proper information that expands the level of respect for the
social, natural, and cultural environments of various destination areas and enhances the
customer satisfaction. Undertaking research, in which by making proper and effective use of data collection
and analysis the process of the research and monitoring of the industry is done. This will
assist in solving the problems and bring good benefits to destinations, consumers, and the
industry. Like G Adventures does this process in order to solve various issues related to
tourists. Involving the local community: Under which, companies involve all the local
communities for the overall benefit of the society. Under this industry, the full
involvement of local communities helps the tourism sector and also benefits the
environment in general but also improves the quality of the tourism experience for the
customers.
 Operate business responsibly, this is supported by giving various rewards and incentives
to the places which support the above-mentioned principles by their behavior and actions
for providing the best services to the customers.
All companies should respect all the above-mentioned principles and their tourists. It also
makes use of resources at present without affecting the future generation. Moreover, it also
promotes the statement called sustainable tourism. Due to sustainable tourism, various
companies are able to raise sensitivity in order to host the tourists and local community in a
better manner. Along with it, it also considers the stakeholders so that all can work together
with each other in order to resolve all issues, conflicts, and problems. They also make sure to
train the staff with various work practices along with new techniques of recruitment or
personnel at all levels. That will directly enhance the quality of tourism and the research that
will help in monitoring the overall tourism industry. Such evaluation and analysis is
necessary so that the problems can be solved and that the better benefits can be presented to
the destination and tourists.

According to Bateman J. (2020), Greece is allowing international flights from airports
and the pandemic has affected the whole tourism in Greece and mainly the cruise industry. On
the other hand, other businesses like cafes and mini markets are doing good in their field. The
tourism industry in Greece has employed a lot of young people, women, and migrants globally
(Coronavirus: Island isolation over as Greece lets tourists back).
Critically analyse destinations versus tourism and hospitality organisations
Tourism is considered as a complex system as it comprises of various industry such as travel
services, entertainment, transportation, food and beverages industry. sBoth the terms are used as
changeably as tourism is said to be a concept and industry which means to travel to a destination
that can be anywhere in the world. Tourism contains travel agents, hotels, amusement park and
many others. While hospitality is defined as a bond or link between the guest and host. It is
connected with mixing product and services with the elements of the reciprocal communication.
Conclusion
From the above analysis, it can be concluded that sustainable and responsible tourism
management are the factors that are responsible for adding values and respect reference to the
environment, culture, and local communities. It is built on the concept of traveling while visiting
destinations as a tourist or traveller. With the support of this report, there are various models and
frameworks have been discussed that succors in generating sustainable and responsible tourism.
Tourism assist in growing and developing the economies while creating many employment
opportunities to the people like local citizens. With the aim of running a business in the tourism
industry, it is crucial to have tourist attractions so that it can bring benefits.

References
Books and Journals
Camilleri, M.A. ed., 2019. Tourism planning and destination marketing. Bingley: Emerald
Publishing.
Roxas, F.M.Y., Rivera, J.P.R. and Gutierrez, E.L.M., 2020. Framework for creating sustainable
tourism using systems thinking. Current Issues in Tourism, 23(3), pp.280-296.
Goodwin, H., 2019. Barcelona-crowding out the locals: a model for tourism
management. Overtourism: Issues, realities and solutions, 1, pp.125-38.
Del Chiappa, G., Pinna, M. and Atzeni, M., 2019. Barriers to Responsible Tourist Behaviour: A
Cluster Analysis in the Context of Italy. In Sustainable Tourism: Breakthroughs in Research
and Practice (pp. 314-332). IGI Global.
Sharpley, R., 2020. Tourism, sustainable development and the theoretical divide: 20 years
on. Journal of sustainable tourism, 28(11), pp.1932-1946.
Bello, F.G. and Kamanga, G., 2020. Drivers and barriers of corporate social responsibility in the
tourism industry: The case of Malawi. Development Southern Africa, 37(2), pp.181-196.
Shasha, Z.T., Geng, Y., Sun, H.P., Musakwa, W. and Sun, L., 2020. Past, current, and future
perspectives on eco-tourism: A bibliometric review between 2001 and 2018. Environmental
Science and Pollution Research, 27(19), pp.23514-23528.
Musavengane, R., 2019. Small hotels and responsible tourism practice: Hoteliers’
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Higgins-Desbiolles, F., 2018. Sustainable tourism: Sustaining tourism or something
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Seraphin, H., Yallop, A.C., Seyfi, S. and Hall, C.M., 2022. Responsible tourism: The ‘why and
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Ruhanen, L., Moyle, C.L. and Moyle, B., 2019. New directions in sustainable tourism
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Robinson, P., Lück, M. and Smith, S., 2020. Responsible for tourism management. Tourism,
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Online
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