Sustainable and Responsible Tourism Management

This report discusses the concept of sustainable and responsible tourism, the role of leading global organizations, and the principles and purpose of tourism development and planning. It also explores the challenges associated with tourism planning and development, and the impact of tourism activity on economic, environmental, and socio-cultural aspects of tourism destinations. The report focuses on London as a tourist destination.

and Responsible
Tourism Management

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
TASK 1............................................................................................................................................3
P1) Discuss the way in which concept of sustainable and responsible tourism has evolved......3
P2) Role, function and mission of leading global organizations that are involved in the
promotion of sustainable & responsible tourism.........................................................................4
TASK 2............................................................................................................................................6
P3) Explore the principle and purpose of tourism development and planning for minimizing
the negative impact of tourism....................................................................................................6
P4) Evaluate the process of tourism planning and development along with the associate
challenges....................................................................................................................................8
TASK 3..........................................................................................................................................10
P5) Discuss impact of tourism activity generated specific tourism attraction from socio-
cultural, economic and environmental prospective...................................................................10
P6) Principles of sustainable tourism in order to meet the requirements of stakeholders.........11
TASK 4..........................................................................................................................................12
P7) Discuss how sustainability is being developed and managed in different tourist
destinations................................................................................................................................12
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

Introduction
Tourism is one of the crucial fields that contribute in growth and development of the
whole nation. Sustainable and responsible tourism is important for the growth of tourism
destinations in an efficient manner. Responsible tourism is related to taking responsibility to
develop sustainable tourism and addressing the different issues related to the tourism (Sharpley,
2018). In the present report London has been selected as a tourist destination. It is one of the
popular tourism destinations at global level. The city attracted huge number of tourists each and
every year. The meltings pot of culture, nationalities and languages make the city attractive. In
addition, it is also known for the restaurants, pubs, clubs and more. Main aim of the present
study is to understand the dynamics of sustainable and responsible tourism. It will cover the
concept of sustainable tourism along with role, function and mission of leading global
organization engaged in development of sustainable tourism. In addition, purpose and principle
of tourism development and the process, challenges associated with the tourism development
will also discuss in the following report. Further, it will include impact of tourism activity on
economic, environmental and socio-cultural aspects of the tourism destination. Additionally,
implementation of principles of sustainable tourism and the way to evolve as well as manage
sustainability at tourism destinations have also been included in the following assignment.
Main Body
TASK 1
P1) Concept of sustainable and responsible tourism has evolved
The idea of sustainability is related to conserve the destination in terms of culture, beauty
and other aspects. It is important in order to protect the environment. With the increasing
environmental disruption, people are more conscious about environmental wellbeing. In this
situation, there is major focus on development of sustainable tourism. It helps in minimizing the
negative impacts of tourism activities on the environment (Kunnikom, Muneenam and Sukmag,
2020). Sustainable tourism assist in maximizing economic and social advantages for the host
nations that will further minimize the adverse impact on the environment and also help in

protecting the culture efficiently. Main purpose of sustainable development is to reduce the cost
and ensure the well-being of local people within the country. In London, sustainable tourism
assists in preserving the culture and inheritance which is attracting tourists at the place.
In London, main aim of the country is to gain high economic development by creating
jobs and enhancing the income constantly. In context of the respective destination, they are
highly concern regarding the development of sustainable and responsible tourism. In this context,
certain crucial elements are briefly explained below:
Cost: It is one of the integral elements in the development and growth of tourism market
in London. In this context, the country makes sure to offer appropriate price to the visitors. With
the increasing number of tourists, the source of income for the country is enhancing that will
further drive growth efficiently (Zhaku, 2018).
Safety and Security: It is crucial in order to improve the quality of tourism. Success and
failure of tourism destinations depend on the ability of the country to offer safe and secure
environment to visitors. In context of London, they ensure to offer safe and secure atmosphere to
the travelers. In current time, the country is taking significant measures in order to ensure a safe
and secure stay to the visitors. This will further contribute in development of sustainable and
responsible tourism.
Climate: Tourism is also affected with the climate. For this purpose, travel agent needs
to have proper knowledge of climate change in order to provide appropriate information to the
visitors. In context of London, the higher authorities ensure to maintain proper climate situation
in the country.
In London, the country is highly concern regarding the future development. For this
purpose, they have entered into the agreements such as Rio agreement and the Paris agreement
and more. Here, the details of these agreements are mentioned below:
Rio agreement: The RIO declaration includes 27 principles which have been formulated in
order to guide the countries for future sustainable development. The main aim of rio
declaration is to make the sates aware regarding their duties and responsibilities towards the

culture, environment and more. Following these declaration will make London enable to
achieve the sustainability goals efficiently.
Paris agreement: The main aim of Paris agreement is to enhance the ability of the countries
to adapt to climate change effects. Here, goals are set in order to deal with the issue of
climate change and limiting global warming as well.
P2) Role, function and mission of leading global organizations to promote sustainable &
responsible tourism
Sustainable and responsible tourism is an integral goal of countries at global level. In
order to realize this goal, numerous organizations are working at international level. Main aim of
these entities is to ensure that tourism activities are sustainable and responsible (Zragoza-Sáez
and et. al., 2020). In other words, they are looking forward to adjust the activities in such a way
that will not cause any environmental issue. For this purpose, various global organizations are
mentioned below:
United nations world tourism: It is the largest organization that is specialized in promotion of
responsible, accessible and sustainable tourism. It was founded in 1975 and headquartered in
Spain.
Role:
 It is a leading tourism organization that is responsible for the promotion of sustainable,
responsible and universal accessible tourism.
 The organization works for achieving sustainability in the field of travel and tourism
(Buffa, Franch and Rizio, 2018).
Functions:
 It promotes the value of tourism which further acts as a driver of economic growth,
development and environment sustainability.
 Here, the organization also supports tourism policies and practices by offering proper
leadership.

Mission: To promote responsible, accessible and sustainable tourism at global level including
coastal, maritime and inland water tourism.
World Travel and Tourism Council: It is a forum that is made with members of global
business community. It was founded in 1990 and headquartered in London, UK.
Role:
 To maximize the sustainable growth and development of tour and travel industry
globally. In this regard, they maintain association with governments, communities,
destinations and other stakeholders.
 To ensure economic growth, create jobs, reduce poverty, enhancing security and
understanding the world in a better way (Li and Liu, 2020).
Function:
 To make a group of proficient members and further contribute in development and
growth of sustainable tourism by entering into partnership with governments,
communities and destinations.
 To conduct research in order to gain insights regarding growth and development of
tourism sector across the globe.
Mission: To enhance inclusive as well as sustainable growth of travel and tourism industry by
associating with various stakeholders globally.
Global Sustainable tourism council: This organization is responsible to maintain the standards
related to sustainable tourism at global level. It was founded in 2010.
Role:
 The major role of GSTC is to develop and manage standards of global sustainable and
responsible tourism.
 Enhance the knowledge of people regarding the benefit of sustainable tourism practices.
Functions:

 To be a leading organization that has major impact on development of sustainable
tourism at global level (Kamanga and Bello, 2018).
 Providing appropriate set of knowledge through certification courses related to
sustainable and responsible tourism.
Mission: To become an agent of change in sustainable tour and travel through fostering the
understanding, knowledge and demand for sustainable tourism practices.
TASK 2
P3) Principle and purpose of tourism development and planning for minimizing the negative
impact of tourism
In Tourism, planning is important to execute the strategies efficiently in order to address
the negative impact of tourism on the growth and development of economy. Planning in tourism
assists in attaining the pre-defined objectives successfully. Main purpose of tourism planning is
to deal with the negative influence caused by tourism industry.
Principle and purpose of tourism development
Using resources sustainably: According to this principle, resources are scare hence it is
imperative to use the wisely. Here, it is assumed that resources need to utilize in a sustainable
way so that these resources can be further utilize in future period of time (Eyisi, Lee and Trees,
2021). This principle is based on effective use of resources and help in attaining economic
growth.
Reducing over-consumption and waste: This principle states that over-consumption of
resources can cause great harm to the environment. In this situation, it is imperative to ensure
optimum use of resources in order to prevent the issue of over-consumption and wastage.
Effective implementation of this principle can help in attaining the goal of sustainable and
responsible tourism development (Swarbrooke, 2020).
Maintaining bio-diversity: It is stated that bio-diversity significantly contributes in
enhancing the quality and attractiveness of tourist destinations which further lead facilitate the

development of sustainable and responsible tourism in an efficient manner (Anthonisz and
Mason, 2019).
With the above principles, it is analyzed that the purpose of sustainable tourism is to
enhance the well-being, development of environment and economy along with the tourism
development. It helps in economic growth by contributing in growth & enrichment of the
country.
Planning for sustainable tourism
In tourism development, planning is important and it consist various processes, plans and
more. In London, success of tourism sector depends on effective planning techniques. It not only
helps in generating the revenue but also assists the country in dealing with adverse impact of
tourism of culture and heritage of the country. Level of planning in tourism industry is briefly
explained below:
International level: In London, planning is done by the higher authorities to attract
tourists in an efficient manner from different countries. Here, tourism department of London has
efficiency to attract huge number of audience by offering them the services of comfortable stay
(Mkono and Hughes, 2020).
National level: At nation level, private as well as public organizations are responsible to
support the tourism growth within the country. For this purpose, tourism department of London
implements different strategies that further help in developing tourism efficiently (Cannas,
Argiolas and Cabiddu, 2019). In this context, tourism authority is working to perform different
business activities in an efficient manner.
P4) Process of tourism planning and development along with the associate challenges
The tourism industry is growing rapidly across the globe. For meeting with preferences,
needs of visitors, it is imperative to make effective travel plans. Here, a complete process is
adopted for the purpose of planning and development of tourism industry. In this context, the
process is mentioned below:
This is the first stage wherein objectives are determined in order to ensure a proper
direction. Here, plans and strategies are prepared so that the set objectives can be accomplished

within pre-defined period of time. In addition, basic infrastructure is developed so that the plans
can be implied successfully.
 After planning, the next step is to do the financial planning wherein a proper financial
plan is prepared that will include the anticipated income and expenses.
 At this stage, HRM management and planning is done for success of tourism industry.
Here, they hire potential, skillful, competent candidates who can successfully contribute
towards success of the tourism sector (Yusuf, Samsura and Yuwono, 2018).
 After HRM management and planning, an administration structure is prepared wherein
the roles and responsibilities of each and every member in attainment of goals are
determined. It helps in minimizing the ambiguity and provides clarity the individuals
regarding their duties in goal accomplishment.
 In this, plans are prepared for promoting the tourism practices. In this, authorities
select suitable tools for promotion and further use those tools in order to enhance the
popularity of the destination globally (Moorhouse, D'Cruze and Macdonald, 2017).
 The next stage is monitoring and evaluating the progress. It helps in assessing the
performance and allows administration to prepare suitable strategies for further
development and growth.
Constraints in planning and development of tourism
Lack of local participation: Local audience is also a crucial part of tourism industry of
the country. Here, the willingness of local people is important in order to ensure growth of tourist
destination. In case of restrictions, international audience cannot visit to the country. In this
situation, the positive attitude of local people can help in maintaining consistent growth. In
context of the selected destination, it is monitored that the local people are not likely to visit the
destination. This is the major concern that is being faced by the country and might become a
reason of failure of the whole process (Calderwood and Soshkin, 2019).
Natural environment changes: However, increasing number of tourist plays a vital role in
enlargement of tourism industry. But, it cause great harm to the natural resources of the
country. Increasing number of tourist can enhance the exploitation of resources in the nation
(Lee and Jan, 2019). In London, the issue of attrition of beaches and contamination is

increasing due to enhancing number of national & international visitors. Exploitation of
resources can create issue in development of sustainable and responsible tourism.
Social Impacts: Tourism also has certain social impacts on the country. In case of
London, it is the first choice of ample of visitors to spend the future life. People not only visit for
the purpose of travelling but they wish to settle in the country. It affects the life of local people
within the country profoundly.
TASK 3
P5) Impact of tourism activity generated specific tourism attraction from socio-cultural,
economic and environmental prospective
Tour and travel industry is significant part of the economy. It contributes in economic
growth by contributing in economic development, GDP, jobs in the country. It generates a source
of revenue and become a reason of exchange of culture and value. In addition, tourism industry
significantly contributes in social development. Here, the impact of the tourism on there
important dimensions can be understood with the following points:
Socio-Cultural: Tourism influences the life of local people by influencing living
conditions, population, quality of life and more. In addition, travel and tourism also affects the
culture and values of the country. In context of London, local people of the city have to move
from their place due to increasing number of tourists. Here, visitors are extremely fascinated with
the standard of living, lifestyle of London. For this purpose, they demand for citizenship. It
affects the quality of life and living conditions for the residents of London. In addition, this trend
will also put a major adverse impact on the culture and value of the respective city.
Environmental: Environment is the most influencing element via tourism. Increasing
tourism create unnecessary burden on the natural resources of the country which further become
the reason of exploitation of resources. It increase population that direct affect availability of
natural resources significantly. Here, activities undertaken by the visitors might cause
environmental pollution (Pásková and et. al., 2021). In London, the issue related to pollution and
climate change is emerging due to enhancement of tourism. Apart from this, tourists also hamper

the natural beauty and resources of the destination. It is a common issue that is faced by majority
of travel destinations. Here , it is imperative to address the issue in an appropriate way.
Economical: Travel industry is significantly associated with the economy. It affects the
economy positively by contributing in employment, GDP of the country. Tourism is helpful in
promoting the local industries. It creates source of income for local people and also contributes
in economic growth by creating jobs. London is one of the most preferred destinations of
visitors. More number of visitors contributes in development of the economy. In current
pandemic time, people are likely to avoid visiting from one place to other. It will affect the
tourism growth and development of the country.
P6) Principles of sustainable tourism to meet the requirements of stakeholders
Stakeholders are the vital part of business as they have the power to affect the business
operations. In context of tourism industry, numerous stakeholders are present in business. These
stakeholders are government, local people, visitors, higher authorities and more. In this context,
several principles are followed by the authorities which are elaborated below:
Minimizing environmental impacts: It is an important principle that is required to
follow in order to attain sustainability in tourism industry. According to this, it is assumed that
authorities need to ensure to minimize the adverse impact of tourism on the environment. Here, it
is imperative to take suitable action in order to protect the environment in an efficient manner.
For this purpose, the impact of the tourism is evaluated at local as well as global level so that
suitable steps can be taken accordingly. By following this principle, authorities in London are
required to make appropriate plans in order to minimize the pollution level. Further, renewal
resources, waste management practices will also help in dealing with the environmental issues
effectively.
Promote local tourism: According to this principle, local practices and industries need
to promote for growth & development of tourism. It will help in creating opportunities for local
audience and enhance their level of income. This principle is based on enhancing the standard of
living, quality of life of local people (Shafiee and et. al., 2019). In context of selected
destinations, they are required to follow this principle. It will help in driving growth and

enlargement in the country. In addition, this principle will allow the people of the city to enjoy a
better & improved lifestyle.
Integrated tourism into planning: To improve the long term viability of tourism, it is
imperative to integrate national and local strategic planning framework. Planning helps in
making anticipation about future in order to deal with the future issues efficiently. In addition,
this principle is useful in preparing suitable strategies for development of tourism. In London, the
authorities need to make proper plan to ensure future enlargement of tourism significantly.
Consulting stakeholders and Public: This principle states that stakeholders and public
are important part of tourism industry. Consultation between tourism industry, local communities
and institutions is important in order to work collaboratively and remove the obstacles
efficiently. In London, they follow the respective principle wherein they maintain proper
consultation with local communities, public, organizations and more. It helps in maintaining
proper flow of information so that significant decisions can be taken.
Marketing tourism responsibly: This principle is based on the marketing practices that
are helpful in promoting tourism efficiently. Here, it is required to provide all necessary
information to the stakeholders. It will help in promoting the destination in an efficient manner.
In addition, it will also help in driving social, cultural, economical and environmental benefits in
the country.
TASK 4
P7) Sustainability is being developed and managed in different tourist destinations
Sustainability is developed to make new idea and opinions in order to meet with the
expectation level of stakeholders. In current time, it is crucial to consider sustainability while
performing the tourism activities. There are various destinations that are committed towards
development of sustainable and responsible tourism such as Australia, Italy, London, Costa Rica
and more. For government, it is vital to ensure the development of sustainable tourism by
following suitable practices. In this context, sustainable practices followed at different
destinations are mentioned below:

Australia: In Australia, it is ensured by the government that sustainable tourism practices
are followed by the country. Here, they ensure to maintain sustainable environment and seek to
protect the healthy environment. In addition, they make sure to provide the access to services,
human rights and also maintain positive surroundings (Perles-Ribe and et. al., 2018). It is one of
the popular tourism destinations & higher authorities of the country adopt practices of protecting
and restoring the natural environment. Here, sustainable practices are helpful in conserving the
culture and heritage of the country.
London: London acquires significance place under the list of the most popular
destinations across the globe. Here, appropriate practices are followed by the authorities of the
city in order to maintain sustainability. There are effective laws and regulations which prevent
the overuse of resources. In addition, they focus of preserving the culture, values and heritage of
the nation by following the practices of sustainable and responsible tourism. In addition, there
are appropriate laws to curb the increasing level of pollution across the city. They provide
travelers green, environmental friendly trips with an aim to protect the environment.
Costa Rica: It is a popular tourist destination in South America. It is known for the
protected beauty and nearly a quarter of the country still left as rain forest. The city is highly
concern regarding sustainability thus they produce 93% of its electricity from natural and
renewal resources. Main focus of the country is to become eco-friendly and constantly working
to become the most sustainable country across the globe. It is the perfect location if one is
looking for eco-friendly tourism. Apart from this, there are numerous guest activities such as
tracking, surfing and more.

Conclusion
It is summarized that Sustainable tourism is about following sustainable practices in order
to ensure growth and development of tourism industry. In current time, sustainable and
responsible tourism has become important due to change mindset and perception of tourist. The
above study is based on the one of the popular tourist destinations which is London. It is
concluded that there are numerous organizations are working at global level for development of
sustainable tourism. There is discussion regarding principles, purpose and planning of
sustainable tourism along with the constraints of sustainable and responsible tourism.
Additionally, discussion has been carried out regarding impact of tourism of socio-cultural ,
economy and environment of the country.

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