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Sustainable StrategicManagement
TABLE OF CONTENTSExecutive summary:.........................................................................................................................3INTRODUCTION...........................................................................................................................11.1 Analysing business environment and business success factors........................................11.2 Strategy analysis...............................................................................................................41.3 Strategic proposals............................................................................................................6CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Executive summary:This report is based on the impact of Brexit situation on the insurance sector. All thechallenges, threats and opportunities of this voting on the stated sector is present in this report.This assignment reflects how an event can cause impacts on entire business sector. To evaluatethe impacts the research is done on the U&E entity. The main concern is given on the businessenvironment in which PESTLE analysis is done which helped the company to determine thefactors which are affecting their business environment. Further porter's five forces have analysedthe competitive market and the competitors. Success factors and different findings of the industryare defined. Porter's generic strategies are used by Prudential U & E to increase theirproductivity. Development of strategic proposals are defined in the report. Different challenges,issues like macro politics culture change, less of awareness are discussed which helped toovercome their weak areas. Environment analysis and strategies helped the industry tounderstand the needs and demands of the people. This assignment helps in finding the keychallenges and opportunities that come along with the Brexit. Also, several methods were alsoidentified to deal with the challenges by grabbing the opportunities.
INTRODUCTIONStrategic management guides the organisation to set their objectives and then useresources to achieve these goals. It is the formulation of different long-term objectives and thesteps taken by top management authority to assess the internal and external environment.Prudential U&E is life insurance company in UK (Bow, 2016). It provides loans and financialhelp to employees. It has 24 million customers and listed in London Stock Exchange. Its totalrevenue is £71.842 billion. In this report, the main task involved are analysis of environment andindustry success factors. Further resource capabilities and its importance are analysed. Businessand corporate strategy are studied. Organisational learning and encouragement factors areanalysed. Moreover, alliances partnership and acquisition are described. Competitive advantageof the company is analysed.1.1 Environment analysisPESTLE analysis:Political factor:Political factor hasnegatively affected the Prudential U&E business as capitalrequirements are not changed which was expected to change due to launch of EuropeanCommission's Solvency project. The companies have to spend more to face their challenges.Further, the organisation has to fulfil all the requirements of government and legal policies to runtheir business successfully.Economic factor:Prudential U&E company is adversely affected by economic slowdown andfinancialproblems of banks. Due to this, the investors are demotivated and pressure of uncertainty onthem increases which has reduces their trust on insurers. This has decreased the share prices ofPrudential U&E company and they suffered high loss.Social factor:In UK, people are ageing and pension holders are increased which leads to increase indemand of pension plans. Social factor has benefited the company as their plans are mainlybased on the people whose age are above 45. Hence, change in demographic factor helped themto increase their funds and revenue. Further, the local people of UK has lost their trust towardsfinancial services which has increased the mis- selling of insurance products. Prudential U&E1
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