Sustainable Tourism Development

This presentation discusses the concept of sustainable tourism development and its importance in the travel and tourism industry. It covers the Brundtland report, the triple bottom line, and the role of the World Travel and Tourism Council. It also explores factors that may prevent or hinder sustainable tourism development and the stages involved in planning for sustainability. The presentation concludes with the importance of maintaining a relationship between the public and private sectors in providing satisfactory services to customers.

Sustainable Tourism Development
Task 3

Cover Content
 Introduction
 Concept Of Sustainability In Tourism
 Brundtland report(1987)
 Triple bottom line
 World travel and tourism council
 Factors That May Prevent/Hinder Sustainable Tourism Development
 Stages In Planning For Sustainability
 Conclusion
 References

Introduction
 Sustainable tourism development refers to guidelines and principles that
apply on tourism in all types of destinations in which includes mass
tourism and niche market segment.
 In sustainability consist of taken care of environment, economic factors
and socio cultural aspects in tourism industry.

Concept Of Sustainability In Tourism
 Sustainability is an important factor that helps to industry and nations that
encourage them to give their best to their customers to satisfy their needs
and wants.
 Brundtland report(1987)
 Triple bottom line
 World travel and tourism council

Brundtland report(1987)
 Sustainability should be explain in many ways, but most frequently used
as Brundtland report which defines about sustainable development is a
development which satisfy needs and wants without compromising future
generations by satisfy their own needs.

Triple bottom line
 Triple bottom line is also connected with
sustainability, it gives three parts in which social,
environmental and financial includes.
 Organisations and nations adopt that to access their
position in market and evaluation of performance and
time frame of sustainability in market. So tourism
industry in Qatar by TBL measure their sustainability.

World travel and tourism council
 WTTC is a council of global travel and tourism
industry, its mission to increase awareness of
impacts of economy on travel and tourism.
 It gives their contribution in providing
sustainability to market.

Factors That May Prevent/Hinder Sustainable
Tourism Development
 Travel and tourism sector is an important factor that affect both
individuals and country also, there are some issues that hinder to
sustainable tourism development that are as follows:
 High cost is major factor that hinders to that sector middle and lower class
travellers can not afford all facilities that provide by tourism sector

Stages In Planning For Sustainability
Stage Description
Stage 1 It is most effective step in which Horwath HTL to attain goals and objectives that helps in gain consumer attention in
effective manner in Qatar.
Stage 2 In that stage planning in accessing and sustaining tourism development is very important to get desirable results and
goals at appropriate time so that desirable results should be accomplish. In that context organization have to allocate
resources that helps to grab large no. of consumers towards specific goals at Qatar
Stage 3 In that stakeholders that directly and indirectly influence overall performance of tourism in Qatar that helps in improve
economic conditions of organization.
Stage 4 In that step right and appropriate plan should be frame according to environment and social progress as well in
organization. It helps in improve economic development and market share as well in Qatar.
Stage 5 In that step organization understand issues related to sustainable tourism development at specified location such as
Qatar. By observing that issue organization can manage all activities and improve in stability of organization
Stage 6 It is most effective phrase in which high authorities manage all activities and procedures related to time and resources to
improve overall performance of organization. That helps in achieve goals and objectives of organization in Qatar.
Stage 7 In that effective management organization wants to take appropriate actions and steps that helps in reduce risks and
obstacles in organization growth and prosperity in sustainable tourism development in Qatar.

Conclusion
 From the above PPT it has been concluded that travel and tourism sector is
very important industry that contributes in economic development of
Qatar to give employment opportunities.
 There is very important for country to maintain relationship between
public/ private sector to give satisfactory services to costumers.

References
 Bramwell, B., 2011. Governance, the state and sustainable tourism: A
political economy approach. Journal of Sustainable Tourism. 19(4-5).
pp.459-477.
 Buckley, R., 2012. Sustainable tourism: Research and reality. Annals of
Tourism Research. 39(2). pp.528-546.