Strategic Planning for Sustainable Tourism Development in Qatar

This report delves into the strategic planning of sustainable tourism development in Qatar. It examines the rationale behind tourism planning, highlighting the benefits for stakeholders through initiatives like artificial intelligence and transit visas. The document analyzes the advantages and disadvantages of public-private sector partnerships in Qatar's tourism planning, emphasizing infrastructural improvements and potential risks. Furthermore, it evaluates different approaches to tourism planning, including the collective nature of marketing and the significance of interactive planning systems, particularly in relation to events like the FIFA World Cup 2023. The report also explores methods to measure tourist impact, considering economic, social, and environmental factors. Desklib provides access to this assignment and many other resources for students.

Sustainable Tourism Development
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
Task 2...............................................................................................................................................7
Task 3.............................................................................................................................................10
Task 4.............................................................................................................................................14
Task 5.............................................................................................................................................15
Conclusion.....................................................................................................................................18
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Introduction
The industry of tourism faces some of the challenges while catering few important goals like
sustainable development in business and even human welfare as well. The tourism of any
country has good amount of potential to make the economic status developed. As per the
economic status gets developed it has a chance to bring some sort of change in the life style of
the country men. This particular assignment states about sustainable tourism. Qatar is considered
to be one of the developing countries, in order to make the country more developed the research
includes the tourism and travel planning in the tourism sector.
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Task 1
1. Understand the rationale for planning in the travel and tourism industry
P1.1 Discuss how stakeholders can benefit from planning of tourism developments with
reference to Qatar.
Every successful organizational business demands a certain plan on development, now the
development plan depends a lot upon the stakeholders for tourism. There are several segments of
people who includes as a stakeholder, those people are the investors, tourists, operators, and
team of the management, developers, and all the shareholders, the employees of both the
private and public sectors. Public sectors like development of the government tourism sector
and private sectors like government tourism can be included in this.
Tourism development plan
 Artificial Intelligence
Now the stakeholders play an important role in attaining the tourism goal of Qatar, in the
segmentation of sustainable development. They do not only play a big role in the segmentation
for sustainable development, the social and environment of the country. There are several
tourism development strategies initiated by the authority of Qatar. Artificial intelligence is
considered one of the most impactful plans. While doing the checking in the airport the
consumption of time is too much. At this time the tourist have a habit of being impatient. In
order to solve this problem the country came up with an artificial intelligence plan, where the
visitors will be able to get the boarding pass just by scanning their eyes. This process saves a lot
of time. This process of artificial intelligence is going to be implementing its effects everywhere
in Qatar with the year of 2030 (Sharpley and Telfer, 2015).
 Development through promotion
It is very important to promote the services towards the service user or the visitors. The visitor
should have a clear vision on the factor of what are the services they are going to get out of that
service or product. Another essential thing what promotion does is, it makes a clear effect on the
mind of the targeted customer, and this is why they become curious after the things they see. As
per the fact they are becoming curious about the place, now this curiosity will create a general
desire in their mind. That curiosity will lead them towards the place. Qatar takes the events like
FIFA world cup, the swimming championship and so on. This is why if they start promoting
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their tourist places, they have the probability to get many potential tourists. The investors will
definitely be benefitted through that (Weber, 2017).
 Transit visa
The transit visa is also considered one of the most potential element or initiative, which Qatar
took. There are a hell lot of tourists who goes on a lot of business trip. In these types of cases, the
tourists have the opportunity to make the transit visa, if they make that transit visa, then they get
the opportunity to visit the country on that particular day. At times the flights be delayed for two
hours or even two and half hours, at this type of situation the visitors get really bored, then they
have an opportunity to visit the country (Henderson, 2015).
P1.2 Discuss the advantages and disadvantages of public/private sector tourism planning
partnerships drawing examples Qatar.
The industry of tourism faces some of the challenges while catering few important goals like
sustainable development in business and even human welfare as well. The tourism of any
country has good amount of potential to make the economic status developed. As per the
economic status gets developed it has a chance to bring some sort of change in the life style of
the fellow citizens. The core agenda of doing a business plan is to make the country developed.
In order to make this initiative successful, there are several collaboration between the public and
private sector in the tourism planning of Qatar. The advantages and disadvantages of
collaboration between the public and private sector in the tourism planning is mentioned below:
Advantages of public/private sector tourism planning
1. The first advantage of collaboration is it can create a better infrastructure for the sake of a
development of a better place. Wherever the visitors go they look for anything innovate there, if
the two of the sectors be able to make something innovative then the potential tourists will
obviously attracted.
2. As per as the collaboration have the capability to create a better infrastructure for the sake of a
development of a better place. Now the infrastructure of the place is developed, this is why there
is a more scope of profit. Qatar is considered one of the developing countries, in order to make
the country more developed.
3. The quality standard of the obtained maintained life style will be in a better format. As matter
of fact, the private sectors looks for a lot of commercialisation in the execution of the project at
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the end of the segment the execution will look good so it has a better capability to attract the
attention of the visitors (Ministry of Transport and Communications, 2018).
Disadvantages of public/private sector tourism planning
1. There are certain areas of risk intrigues in the execution of the project in every public and
private sectors, these factors have the capability to make the cost way more intrigued in the terms
of the government.
2. The private sectors do have the ability to invest a lot of money in the segmentation of the
tourism. The reason after this is it is incorporated with the factors of the CSR so they will be able
to show off their brand name in front of both the customers (nationally and internationally). On
the other hand, government will not be able to invest such huge amount.
3. There can be a major difference in the opinion of the private and public sector; this can be a
major disadvantage as well (Ministry of Transport and Communications, 2018).
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Task 2
2. Understand different approaches to tourism planning and development
P 2.1 Analyze features of tourism development planning at different levels with reference to
the Qatar.
As a marketing consultant, it can be conveyed that there are several features of tourism
development planning at different levels with reference to the Qatar. The features are described
below:
Collective nature of marketing and production
The feature, which has most of the effect in the development and tourism planning that, is the
collective nature of marketing and production. The main aim of the tourism service to fulfill the
demands of the tourists, in order to fulfill the demand of them, the production and presentation,
facilities of the work should be in such a way that it will affect all level visitors, the people who
are visiting within the country, internationally and even regionally. The marketing segmentation
of Qatar should be in this way (Sharpley and Telfer, 2015).
Agreement of the essential brand
The agreement of the essential brands is also considered to be one of the most important features
in order to make a tourism plan successful. It is very important the visitor should have a clear
vision on the factor of what are the services they are going to get out of that service or product.
Another essential thing what promotion does is, it makes a clear effect on the mind of the
targeted customer, and this is why they become curious after the things they see. As per the fact
they are becoming curious about the place, now this curiosity will create a general desire in their
mind in all level of consumer. The in this levels different areas of people are associated who are
visiting within the country, internationally and even the regionally (Benur and Bramwell, 2015).
P 2.2 Evaluate the significance of interactive planning systems and processes in tourism
development with reference to Qatar.
The interactive planning system depends on the factor of the strategies or the tools a country uses
for the sake of the development of the tourism. As per the factor, Qatar is considered one of the
developing countries in UAE, but the country aspires to be one of to develop its facility of
tourism. The interactive planning system plays a crucial role in the factor of tourism.
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Interactive planning systems
The planning of the interactive system has the ability to change the economical system in various
manners. The effects of the interactive planning have the potential to harm or benefit the social,
economical and even the environmental structure of the country. Qatar can raise funds for the
sake of the FIFA world cup of 2023 from the other countries that are willing to contribute in that
matter (Dredge and Jamal, 2015).
Interactive planning process
In the interactive planning process is a where the country Qatar can raise funds for the sake of
the FIFA world cup of 2023 from the other countries that are willing to contribute in that matter.
These have the potential to generate the development of the tourism sector. In order to give an
accomplishment to this factor the countries have to maintain good relationship with the other
countries, mostly with the first world country, because they have the potential to help them at the
utmost level. Other than, it will be quite difficult to generate the fund for the sake of the event.
These have the probability to even running the existing relationship with the other countries.
Evaluation of interactive planning systems and processes
Qatar is considered one of the developing countries in UAE, but the country aspires to be one of
to develop its facility of tourism. On the other hand, it will be quite difficult to generate the fund
for the sake of the event. These have the probability to even running the existing relationship
with the other countries (Sinclair-Maragh et ai., 2015).
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P.2.3. Evaluate different methods available to measure tourist impact with reference to
Qatar.
There are various types of methods available to measure tourist impact with reference to Qatar.
Types are mentioned below:
1. Analysis of the economical impact
As per as the country is willing to generate the funds for the sake of the development in the
sector of tourism, and if they be unable to provide the country be unable to be successful then the
country have the probability to be in to a major economical loss. That definitely not is going to
be good for the sake of a developing country (Ministry of Transport and Communications, 2018).
2. Social impact
The country is willing to generate the funds for the sake of the development in the sector of
tourism, and if they be unable to provide the country be unable to be successful then the country
have the probability to be in to economical loss, the economical loss will generate a huge social
impact, in both the comparative scenarios of failure and success.
3. Environmental impact
In specifically case of tourism the environment have the ability to be effected a lot. As per the
fact the country is going to organise the FIFA world cup 2023, for this event a lot of people are
going to come from all over the country. They are going to use various products and through it if
they do not want that, it has a major effect in the environment (Ministry of Transport and
Communications, 2018).
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Task 3
3. Understand the need for planning for sustainable tourism
P 3.1 Justify the introduction of the concept of sustainability in tourism development with
reference Qatar
Tourism is one of the vital aspects for developing the economical aspects of the country. In case
of the developing counties, tourism is the most important component to introduce the country in
from of globe. Therefore, the tourisms developed authority of the countries need to judge the
potential of the country to promote tourism and to attract customers’ from overseas. The tourism
board needs to have a proper idea of the site and the heritage buildings of the country, and with
the help of proper strategies to introduce those sites to attract customers. Hence, the concept of
sustainable tourism is related with the factors of maintaining, preserving those heritage buildings
and sites and providing proper information to meet the queries of the tourists. Apparently, the
role and the responsibility of the Qatar tourism reflects the initiative taken by the local
government in order improve the local economy of the country (Mowforth and Munt, 2015).
Sustainable tourism is incorporated with the factors of involving all the necessary features that
will be appreciated by the tourist to visit those sites more than once. The key elements of the
sustainable tourism are to develop a proper online platform from where the tourist gets proper
information and the sites they will be able to visit in the county. Hence, technological
improvement, proper communication with the rest of the world and providing useful information
to the visitors, are the basic platform of developing sustainable tourism.
P 3.2 Analyze factors that may prevent/hinder sustainable tourism development with
reference to Qatar
For the past twenty years, the tourism sectors have come out with innovative factors that have
improved the present scenario of the tourism. However, several factors have direct influence in
the tourism development process. Some of the most influencing factors are as follows:
Common resource use:
Logical use of resources and identifying the alternative areas of introducing the cultural assets in
front of the globe, tourism can be improved. However, the tourism board of Qatar need to
identify the key aspects and by incorporating technological advancing factors to present the
assets in front of the customers (Sharpley and Telfer, 2014). Therefore, the joint collaboration of
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the private and the government sectors is one of the suitable processes in order to increase the
potential of the tourism industry. It has been seen that, Qatar Tourism authority has come out
with set of ideas of joint collaboration with the private companies, involving advanced
technologies and by communicating with the overseas customers’ which has uplifted the
condition of the tourism for the country.
Figure 1: Barriers of potential development of tourism
(Source: Mowforth and Munt, 2015)
The above diagram has indicated the various factors that are directly involved as a barrier to
increase the potential of the tourism sectors. It can be seen that the unsuccessful tourism policy
implementation is the most vital cause of the diminishing the tourism industry (Mowforth and
Munt, 2015). Lack of communication, lack of potential wills, lacks of proper structure are the
key causes of the barriers for tourism. All these factors should be taken into consideration by the
tourism authority so that they can achieve their desired target of the profitability issues in the
market by providing all the necessary information easily available to the tourists.
Less technological development:
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This is one of the key aspects of the company need to be taken into consideration by the tourism
authority. With the advancement of technological fields, several technological featuers can
enhance the potential of the tourism authority. For an example, by maintaining proper online
platforms, online ticket and hotel booking facility, android-based apps and several such factors re
helpful to increase the attractive of the tourism board. Hence, the Qatar tourism authority has
involved several such factors of artificial intelligence factors; the proper communication channel
with customers is helpful to promote their tourism board in the market
P 3.3 Analyze different stages in planning for sustainability with reference Qatar.
Figure 2: 10 steps of sustainable tourism
(Source: Sharpley and Telfer, 2015)
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