Sustainable Tourism Development

SUSTAINABLE TOURISM
DEVELOPMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 ..........................................................................................................................................3
1.2...........................................................................................................................................4
TASK 2............................................................................................................................................6
2.1...........................................................................................................................................6
2.2...........................................................................................................................................7
2.3...........................................................................................................................................8
TASK 3............................................................................................................................................9
3.1 covered in poster 1............................................................................................................9
3.2 Covered in poster 2...........................................................................................................9
3.3...........................................................................................................................................9
TASK 4..........................................................................................................................................10
4.1.........................................................................................................................................10
4.2.........................................................................................................................................11
4.3.........................................................................................................................................11
TASK 5..........................................................................................................................................12
5.1.........................................................................................................................................12
5.2.........................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
The tourism is a very fast developing area in global market which is an essential part in
developing the economy of country. The concept of sustainable tourism implies the overall
impact that has on the society. It is important to plan the development of tourism in a way that
can have positive impact on surroundings and development of economy as well. The present
report is based on sustainable tourism industry where a case study is referred to understand the
concept. Apart from this, the case will help to know the benefits that every stakeholder has due
to sustainable tourism (Erkuş-Öztürk and Eraydın, 2010). Further, the report will discuss the
planning s that can be made to develop the tourism sector. Besides this, the sustainability concept
will be focussed that its various impact can be understood. Moreover, various ethical issues have
been discussed which helps in balancing demand and supply in tourism sector.
TASK 1
1.1
The stakeholders are formed of various bodies like tour operators, government and local
residents of the country. Besides this, it also includes various owners of the said industry who
use to plan for the development of travel and tourism organisations. These stakeholders use to
make different plans so that visitors can be provided with good experience. The travel and
tourism is done for various kinds of purpose which may be to plan a holiday trip, for business
tours and for other leisure purpose. The major attraction of tourism in Philippines is its rich
biodiversity (Lee, 2013). The country is surrounded with natural beauties of mountains, rivers,
beaches and diving spots. Apart from this, the cultural and historical sites are also very famous
and able to attract the large number of travellers in country. This impacts on both local
communities as well as government. The benefits which the stakeholders have due to
sustainability of tourism is as follows:
 Local communities: The major impact of flourishing travel and tourism business on
local communities is generation of employment. Due to a wide scope of tourism business

in Philippines which is composed of natural environment along with cultural and
historical sites, various types of employment opportunities have been generated. This
includes, tour guiding business, tour operating agencies and so on. This helps in creating
demand for tourism along with its proper supply. This increased employment opportunity
will help in raising the income levels of the local people which will result in increased
level of living standard (Briassoulis and Van der Straaten, 2013). Thus, overall economy
of country will also rise contributing in development of nation. Besides this, the
government also focuses on developing infrastructures of nation so that more tourism can
be attracted whose direct and indirect benefit goes to local residents as well.
 Government bodies: The department of tourism in Philippines use to make various
approaches that can help in development and growth of tourism sector. The strategies
made by them helps in creating large sum of revenues in the business and also contribute
in developing economy of country. These generated revenues of country is reinvested in
improving the infrastructures of nation so that more number of tourists can be attracted
towards the country. According to the report released by department of tourism, in 2012,
4.27 million people arrived to nation for tourism purpose. This increased number of
travellers was due to the initiative launched under the campaigning entitled as 'Its more
fun in the Philippines'.
1.2
To develop the travel and tourism sector with great heights, it is necessary to work with
cooperation by public and private bodies indulged in this sector (Matarrita-Cascante, Brennan
and Luloff, 2010). This helps in making a combined effort to make the entire sector developed
and able to reap more benefits. In Philippines, various projects have been made with the
contribution of both public and private sectors jointly. The government has launched PPP
programme which implies public and private partnership in development of sustainable tourism
in country. In addition, these programmes focus on developing infrastructures of country, along
with managing and planning for sustainable tourism in collaboration with each other. With all
advantages, it also have some disadvantages that can impact the mentioned industry as well as
the economic condition of nation. These benefits and drawbacks for both parties in Philippines
have been discussed below:
Advantages