Sustainable Tourism Development in the UK: Principles, Stakeholders, and Macro-Micro Environmental Factors

This essay discusses sustainable tourism development in the UK, including principles, stakeholders, and macro-micro environmental factors. It explains the concept of sustainable tourism and its principles, justifies the contribution of macro environmental factors and micro environment, and clarifies strategic suggestions. The essay also includes a PESTLE and SWOT analysis of the UK tourism industry.

MGBBT1TEN TOURISM
ENVIRONMENT AND
INDUSTRY.

Table of Contents
INTRODUCTION...........................................................................................................................3
ESSAY.............................................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Tourism environment refers to set of factors that put impact on tourism development and
growth, either negative or positive in manner. Each factor affects the process of developing
sustainable tourism in the world. The current essay will be based on UK a chosen tourism
destination. The study will explain the concept of sustainable tourism, and their principles for
sustainable tourism development in the chosen destination nation. Furthermore, the report will
justify the macro environmental factors contribution and micro environment as well as tourists
motivating forces influencing demand of tourism item. Lastly, the report will clarify strategic
suggestion of findings.
ESSAY
Sustainable tourism is defined as one of those strategic concepts that included overall
tourism experience, including concern related to environmental, social and economic issues
(What is sustainable tourism and why is it important 2021). Along with the concern of these
areas, the current concept also include intention of improving visitors experience, when they visit
in a host country such as UK. It may drive the attention of organizations that operates under
travel and tourism sector toward conducting sustainable practices that help to obtain and provide
desire outcomes to key stakeholders. Sustainable tourism is also considered as strategic approach
that include varied accountabilities such as protection of natural, environmental and wild life
resources. This approach is made up to different principles and each principle or norm is
applicable in the context of sustainable tourism development in the UK, which play significant
role in progress of selected destination. The concept encompasses 10 strategic principles, and the
first one is usage of resources in sustainable manner (Sustainable Tourism, 2022). In the
United Kingdom, organizations may attempt to utilize sustainable resources, which might be
easy to recycle or re-utilize. In the world of business, especially tourism sector the conversation
and appropriate usage of resources including cultural, natural and other is essential, because it
helps to make long term ventures sense. Reduction over consumption and over waste, is
another principle of sustainable tourism that may put direct impact on companies in term of
driving their attention toward avoiding waste to restore long term environmental damage. Along
with above two, management of tourism industry in the UK may also implement and consider
other principles such as maintain biodiversity and integrate tourism into planning. They may
effort to effectively and appropriately maintain biodiversity in term of promoting social and

other type of diversity that help to crate a resilient base for the overall sector (Rastegar and
Ruhanen, 2021). Along with current practice, management may effort to integrate tourism into
planning which play important role in setting sustainable tourism in the UK. Support to local
economic, include local communities, consultation with stakeholders, staff training, marketing
tourism accountability and research activity. All these terms are included in category of
sustainable tourism development principles (Streimikiene and et.al., 2021). When managers and
leaders in the tourism sector plan to support local communities and economies they may attempt
to make tourism sustainable in varied ways. They can take approach to identify stakeholders
needs in which these two parties are included. It is important for management to train employees
and give them appropriate direction about how to make tourism sustainable. With the help to
training, managers may contribute to increase the skills and competencies among candidates,
which they utilize to reach desire outcomes. Staff training may contribute to achieve the goals in
term of conducting competitive practice such as formation of plans and strategies used to
develop tourism sustainable.
Sustainable tourism development in the UK plays significant role in nation development
and progress. For purpose of, achieving greater success, effective decisions are essential to make
in which stakeholders play important role by engaging themselves to provide strategic
suggestions and directions (Ilkhanizadeh, 2021). For example, governmental bodies in the UK
are included in category of key stakeholders, who may engage in decision-making of sustainable
tourism development. Thus, they may set rules and policies that each organization in the sector is
accountable to take into their consideration. Employees are also falls under the list of
stakeholders who may involve in decision-making and play essential role in term of making
achievable commitment that enhance the performance of companies to become UK more
sustainable in tourism context. They always take approach to achieve the aim and set new goals,
which is important for organizational success in the business world (Rastegar and Ruhanen,
2021). They may support firms to work and perform in productive and competitive manner,
which help to reach desire outcomes. Suppliers as essential stakeholder play their valuable role
in decision-making process related to sustainable tourism development in form of providing
recyclable resources to firms, that they may use to make tourism more sustainable and
memorable for tourists. The assets they may supply such as paper bag for packing products, may

support sustainable tourism development as outcome of eliminate cause behind land and water
pollution as people throughout paper bags near river and other places, which make land polluted.
Each stakeholder support and play their role in decision-making in different manners,
which enable management to achieve the aim of sustainable tourism development. It is fact that
engagement of stakeholders in the above concept or process helps to reach desire outcomes and
also to increase performance level of companies. Local communities and SMEs as stakeholder
contribute in decision-making by supporting organizations, to develop destination sustainable in
form of providing and using sustainable goods. Their support and contribution allow
management to take pleasure of increasing operational effectiveness or efficiency that help to
make sustainable tourism and develop the same in the UK.
Employees by using their skills provide satisfactory services to each tourist that enhance
their experience and satisfaction level, even better than last few months or years, that in turn lead
to increase profits. Along with them suppliers and government support may contribute to
eliminate the factors or causes behind challenges that impact decision. They may provide a
direction and support that develop tourism in the United Kingdom sustainable that provide
benefits to all.
The macro economic factors of the UK tourism industry will be analysed with the help of
PESTLE analysis which is an effective tool used to identify the major external factors which
have an influence over the business practices. These factors include:
Political Factors
The government policies and procedures regarding the travel of people from different
countries in the region have been suitable which has a positive impact in attracting more and
more travellers towards exploring UK (Khatri, 2019). Various tax incentives may be provided by
the UK governments to the organizations which are related with these practices are foreign
tourisms brings foreign exchange in the country. This is beneficial for enhancing the overall
sustainability of the UK as a tourism destination.
Economic Factors
There have been a rise in the spending capacity of people in the years significantly which
is the result of the rising income levels of people. This has been contribution in frequent visits of
travellers in UK which has been beneficial for various businessmen and individuals to improve
their economic stability. Economic policies and procedures which are in the benefit of the

development of various heritage sites and significant tourist spots in UK has increased the
sustainability of the tourist destination.
Social Factors
The popularity of various social media platforms has been beneficial for the tourists
places as a whole as people get to know more about the significance of various places around the
globe. It has also been helpful in glorifying UK which may have attracted more tourists towards
the spot which has led towards its overall development in the industry. The exchange of different
traditions and beliefs of people may sometimes lead to inappropriate practices in the destination
like usage of drugs, prostitution etc. which may have a negative influence on the region.
Technological Factors
The advancements in the technological tools and techniques have been useful for the
travellers to enhance their overall travel experience. The accommodation and travel for trips to
UK have been easy due to different apps and sites which offer special services for booking
tickets (Poddubnaya and et.al., 2020). Travel has become easier with the help of new and
effective travel options which ensure safety and security to the passengers which is helpful for
them to gain better advantage.
Legal Factors
Simplifying the process of applying for the Visa is a positive factor which has been
developed by the legal authorities. People are now able to explore more and more countries
without many delays which were common in the past. Different banks are provided services like
tourist loans which are helpful for people to travel to their desired destination without much
consideration of the monetary or legal aspects.
Environmental Factors
Climate changes in the UK environment often creates an inappropriate weather for the
travellers to visit the destination. These aspects may not encourage tourists to visit the place and
have a great time with their family and friends (Singh and et.al., 2021). Tourists who visit these
destinations often create more pollution which has a negative impact on the overall surroundings
which reduces the beauty of the place significantly.
The micro-environment of the tourism industry of UK will be evaluated with the help of
SWOT analysis which is an appropriate strategic management tool used to understand the

internal factors which have a significant impact on the overall development any business or
specific thing. These factors are as follows:
Strengths
UK has a significant cultural heritage which is attractive to the tourists and is considered
as a major strength of the region in increasing its overall demand among the tourists. The local
festivals which regularly take place every year are appealing to the visitors and have a positive
impact on their decision making process towards exploring the nation more frequently (Uyar,
Karaman and Kilic, 2021). A safe and secure environment is provided by the UK government to
the tourists which is beneficial in gaining their trust in making more frequent visits to the nation.
Weaknesses
Strict policies and procedures of the UK government for the tourists is a major weakness
which reduces their interest in frequently visiting the nation for leisure or business purposes. It is
a major reason which can reduce the overall demand of the destination among the customers and
affect its sustainability in the market. There are less people who are related in the tourism
industry of UK which affects its overall global presence in relation with other destinations
significantly.
Opportunities
Development of the destinations with the help of technological tools and techniques is a
major opportunity which must be adopted by key players in the UK industry. It will be beneficial
for them to grow and gain better advantage which has a positive impact on the overall success of
these businesses in the industry (Konovalova and et.al., 2018). Promotion on social media
platforms can be beneficial for UK destinations in order to increase the encouragement among
tourists for making a visit and gaining a better experience. It can develop a effective image of the
place among the travellers which will be beneficial for achieving better growth.
Threats
The tourism industry may have a negative impact on the overall environmental
significance of the region. The pollution and inappropriate activities conducted by tourists often
creates difficulties for the destination to maintain their beauty which is inappropriate for
achieving growth. Limited finances with the country often restricts them to spend on their
heritage sites which has a negative impact on their overall success in the industry.

CONCLUSION
It has been concluded from the above essay that sustainable tourism is one of the most
important areas which needs to be adopted by the organizations to achieve success in the
industry. There are major stakeholders which are involved in the decision making process of the
organizations which is useful for them to enhance their tourism destinations. There are several
macro and micro economic factors which have a major influence on the overall effectiveness of
these destinations to attract tourists towards them. Due to these factors, the popularity of a
destination might increase or reduce significantly.

REFERENCES
Books and journals
Ilkhanizadeh, S., 2021. Sustainable tourism and the role of stakeholders in North Cyprus: a
literature review. Worldwide Hospitality and Tourism Themes. 13(4). pp.468-475.
Khatri, I., 2019. Information technology in tourism & hospitality industry: A review of ten years’
publications. Journal of Tourism and Hospitality Education. 9. pp.74-87.
Konovalova, E.E. and et.al., 2018. Forming approaches to strategic management and
development of tourism and hospitality industry in the regions. Journal of
Environmental Management & Tourism. 9(2 (26)). pp.241-247.
Poddubnaya, T.N. and et.al., 2020. Using the electronic information and educational
environment of the university in the training of tourism industry workers. Amazonia
Investiga. 9(28). pp.249-259.
Rastegar, R. and Ruhanen, L., 2021. A safe space for local knowledge sharing in sustainable
tourism: an organisational justice perspective. Journal of Sustainable Tourism. pp.1-17.
Rastegar, R. and Ruhanen, L., 2021. A safe space for local knowledge sharing in sustainable
tourism: an organisational justice perspective. Journal of Sustainable Tourism. pp.1-17.
Singh, S. and et.al., 2021. Coastal resource management and tourism development in Fiji
Islands: a conservation challenge. Environment, Development and Sustainability. 23(3).
pp.3009-3027.
Streimikiene, D and et.al., 2021. Sustainable tourism development and competitiveness: The
systematic literature review. Sustainable development. 29(1). pp.259-271.
Uyar, A., Karaman, A.S. and Kilic, M., 2021. Institutional drivers of sustainability reporting in
the global tourism industry. Tourism Economics. 27(1). pp.105-128.
Online
Sustainable Tourism. 2022. [Online]. Available Through: <https://tourismnotes.com/sustainable-
tourism/>
What is sustainable tourism and why is it important. 2021. [Online]. Available Through:
<https://www.futurelearn.com/info/blog/what-is-sustainable-tourism#:~:text=The
%20main%20responsibilities%20of%20sustainable,and%20creating%20authentic
%20tourist%20experiences>