Sustainable Tourism Development Assignment : Horwath HTL

Sustainable Tourism
Development

Table of Contents
TASK 1............................................................................................................................................3
1.1. how different stakeholders would be benefited from tourism development planning.........3
1.2.The advantages and disadvantages of public-private sector partnerships (PPP) in tourism
planning and development at the chosen destination .................................................................4
TASK 2............................................................................................................................................4
2.1.The key steps of tourism development planning process and analyse features of tourism
development planning at different levels with reference to the Qatar........................................4
2.2.Evaluate the significance of interactive planning systems and processes in tourism
development with reference to Qatar..........................................................................................6
TASK 3............................................................................................................................................6
3.1. Justify concept of sustainability in tourism development. ..................................................6
3.2.Study why sustainability is issue in the country. .................................................................7
3.3. Identify and analysis different stages of sustainable tourism development planning. ........7
TASK 4............................................................................................................................................8
4.1. Examine the methods of resolving a conflict of interest to ensure the up coming future of
a developing tourism destination................................................................................................8
4.2. Analyse the implications of balancing demand and supply.................................................9
4.3. Examine the moral values and ethical issues of enclave tourism. ......................................9
TASK 5..........................................................................................................................................10
5.1. Compare current issues with tourism development in a developing country and can be
emerging destination where the impacts are different on tourism. ..........................................10
5.2. Study the recommendations, the future development of tourism in these destination. .....11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Tourism is one of the fastest growing industries and it has great impact on economy of
the host country. This is the reason the there are several ideas that are taking place in the tourism
field. Among the different ideas one is sustainable tourism. It involves taking care of the present
needs and also focus on ensuring that the future generation will have an opportunity to fulfil their
needs. This report is based on Horwath HTL which is one of the leading hotel,tourism and
leisure consultant which evaluate tourism industry in Qatar. This report will analyse how
different stakeholder get benefited from the sustainable tourism development. It also outlines key
steps of tourism development planning process. Later part of the report explains why
sustainability is an issue by analysing factors affecting the same and providing future
recommendations for the development of tourism
TASK 1
1.1. How different stakeholders would be benefited from tourism development planning
Travel and tourism is a sector which bring together different stakeholder with various
gaols and objectives in order to achieve a common purpose. The various stakeholder involved in
tourism business are Government, tourism industry, local community and tourist.
Government- It is the responsibility of the government of Qatar to form rules and
regulations and provide a regulatory framework which address all the factors of the tourism in
Qatar. TDS s the department which takes care of the tourism sector in the nation. This authority
develop and design rules and regulations for tourism sector so that it can make development and
growth by attracting number of tourist.
Tourism Industry- It is a sector which covers various other industries like hospitality,
transportation and others. All these sectors are growing along with the growth of the tourism in
the nation. Hospitality industry is the one which is beneficial for the tourism in Qatar.
Tourist- They are the most important stakeholders in the tourism sector. There are
number of tourists and they go on tours for their different purposes like some for study purpose,
some for fun whereas some goes to meet their family and friends. These tourists get benefited by
the good policies and services of the tourism sector and easier visa processing system of Qatar.
Tourism is one of the fast growing industry across the globe and its development will
help stakeholder in certain ways such as development of tourism in Qatar will establish more

employment opportunity for the local community by providing high opportunity for
employment. It will help in achieving competitive edge over other competitors in the industry by
providing better services to its stakeholders. By providing more employment opportunities and
growth options for example, small business like cafes, coffee shops etc. It will help the
government in terms of site planning and will facilitates better interpretation with visitors as their
needs a have been analysed and have been given due importance (Saufi, O'Brien and Wilkins,
2014).
1.2.The advantages and disadvantages of public-private sector partnerships (PPP) in tourism
planning and development at the Qatar
The public and private partnerships can enhance the destination with use of better
collaboration. This partnership is associated with certain advantage and disadvantage that can
be further expressed below-
Advantage
It can help in combining the power of both local government along with private sector in
Qatar. They can combine their power of authority and capital in order to facilitates sustainable
development. The main role of the government in the working in participating is to make the
rules, legislation and laws to govern and monitor the tourism activities. They help in providing
resources to the private organisations so that they make development in the sites which help in
gaining attention of number of customers. In this manner different factors such as legal issues,
community integration and economic growth can be tackled in an efficient manner. The
partnership can enhance the employment possibilities and can facilitates better control on
development work. For example, if two small companies make partnership than they have more
resources and make better control on the business of the firm in an effective manner. The number
of employees are increased so the production of the firm also increased and profitability will
enhanced in positive manner. Movement of private sector that focusses on maximum usage of
resources can be controlled by public sectors. This partnership can establish more efficient
distribution of market share and responsibility of these sectors towards community (Ekinci,
2014). When the organisation merge in context of partnership than they cover a wide area and it
help in increasing customer base. So it help in increasing market share but for this they will show
their responsibility towards community by providing better services to them.
Disadvantage

The partnership can effect the profit making decision and resource distribution. The
private sectors can be facilitated with limitation in the employment and development condition.
Thus, the competitive advantage can be difficult to achieve meeting with the static link with
government authorities. The local community can be impacted from the role and responsibility
distribution in term of growth. It will facilitates issues to the decision making authorities as the
partnership will effect and decrease the speed to make competitive decisions that will be because
of the diverse nature of support and authorities existing in the country.
TASK 2
2.1.The key steps of tourism development planning process and analyse features of tourism
development planning at different levels with reference to the Qatar
The tourism planning process comprises of different phases the first phase involves
analysing the existing situation while taking different policies and plans of other public bodies
into consideration. The second phase involves researching about resources and markets. the key
resource are identifies based on the inventory planned in first phase. The third phase involves
drawing conclusions which are based on research and studies of first two stages. The fourth
phase comprises of defining goals and objective of the tourism policy. At the last stage, the
detailed plan and programmes are needed to be achieved and it also specify the role of public and
private sector in the development process (Amir and et. al., 2015). There are different factors that
needs to be evaluated while planning tourism in Qatar and these factors can be further elaborated
below-
Strategic planning: In order to attract large number of tourists, the travel and tourism
needs to build strategies as per the international context.
International level: In order to facilitate development at international level, Qatar needs
to enhance its transportation and infrastructure facilities. Along with it, government have to
update their policies in order to facilitates enhancement in the entire tourism programme. For
attracting international consumer, Qatar have planned to bring changes in their strategies. By
making them more effective so that they can help in providing an secure and healthy
environment to the tourist. For example, the government of this country develop some low and
make improvement in some law such as in Qatar, tourist can not visit and walk at late night so
there are need to make improvement in its security law.

Short term: Under the short term, they will design package as per the travellers that visit
the come and visit the place. For example, for local community, they can design a short term tour
package like 2 days holiday plan in which they can provide full entertainment and relaxation
activities like, for children and adults they can provide different sports and adventures activities.
For aged people, they can offer fitness, spa and others activities.
National level: At national level, they need to reform the plan and policies regarding
changes in the business structure in order to deal with the competition in country. The new plan
and policies should be focussed on satisfying the needs of consumer while their stay in the
country. For example, in Qatar, the government help in accommodation facilities and services fro
the domestic tourists. Short term development planning can also be done in order to make
strategies at domestic or international level.
Regional level: It comprises of reforming the present transport system and also include
providing various other services to the customers in order to satisfy their needs. At regional
level, they can focus on providing better services such as better accommodation and
transportation services. For example, transportation and accommodation facilities can be
considered at this level and it is an important factor which require to make important for
enhancing the regional tourism.
Environment level: It involves taking necessary steps in order to reform the environment
condition of the country to attract larger number of audience. Steps should be taken in order to
reduce pollution and gas emission to protect the environment. So, it should be ensured while
planing for tourism development that environment is eco friendly (Ali and Frew, 2014). For
example, in Qatar, the government can make improvement in its environmental laws by focusing
on those firms and factories who is the cause of it. If the government make control on it than it
help in increasing the tourist base which make improvement in the economic condition of the
firm.
Quantitative measures: The qualitative level is being measured in regard with the
consumer reaction and their feedbacks so that different packages and service can be developed as
per their need and wants. For example, the tourism organisation can design tour package
according their consumers needs like couple holiday package, family tour package etc.
Economic level:While planing the different tourism plan packages, the economic
condition of the country needs to kept in mind. Horwath Htl can analyse their potential

customers economic conditions and can design their product accordion in order to satisfy and
attract them on higher level. For example, if tourism companies design holiday package
according to the customers needs and demands than it help in attracting number of customers and
it help in the economic development and gaining competitive advantages.
Social level: It comprises of analysing the needs and wants of the customers. Qatar is a
cultural mix and prosperous country. Horwath Htl needs to plan tour as per the social habit of
their customer so that their satisfaction level can be enhanced. For example, the firm can design
tour package in which it can include visits of holy places for family and old age people.
2.2. Evaluate the significance of interactive planning systems and processes in tourism
development with reference to Qatar
Interactive planning comprises of focussing on creating future by designing the current
situation. It is an process which involves understanding organisation's current state and its
environment in order to control or influence its future. Interactive planning and processes are
very important in tourism development. In the context of Qatar, the industrial development
involves giving better services to the consumers by providing various different tour packages
according to their needs and demands. The interactive planning helps in understanding various
things in the entire development process. It helps in understanding the changes in tourism both
in terms of value and volume so that local authorities can pass correct information at the national
level. The national level uses information to increase the efficiency of development process. So
that it can attract more customer or tourist which help in the development of the economy of this
nation. As the information is shared and is being availed to all resource in the process.
By use of interactive procedure and systems, different events such as survey and
evaluation events can be established in order to share information among the authorities who are
responsible for development at different national and regional level. The role of interactive
planning is to review and guide the development frame work in an efficient manner (Zamfir and
Corbos 2015).
2.3 Explain tourism impacts and evaluate a range of methods to measure those impacts.
There are different method to evaluate the impact on tourism such as-
Economic measure- The economic growth and prosperity of the Qatar can be analysed
by considering the tourism related factors. There are two models Cambridge economic impact
and STEAM, For example, the methods such as Scarborough Tourism Economic Activity

Monitor helps in identification of real trends of the visitor by showing different factors such as
occupancy rate and visitor's details. More sophisticated development of marketing, planning and
responsibility is possible with the help of interactive procedures and system. The effectiveness in
work gets multiplied with the contribution of development team. This will help the government
of Qatar to check the result while they invest in the infrastructure.
Social measure- The information related to cultural aspect in tourism is difficult to
measure because of it's qualitative nature. Because there are various In order to asses
information methods such as interview and survey can be done to analyse the impact of tourism.
Environmental measure- The cost of environment in relation with development of
tourism is important to be evaluated. In order to find out about damages and develop feasible
tourism development activities. These can be analysed by considering Environmental impact
assessment.
For example, the overall size of the Qatari outbound market is relatively small at 2
million departures in 2016 to the rest of the world. However, Qataris spend a lot per trip with an
average outbound spend per trip of USD1400 and showing a positive upward trajectory. Overall
outbound expenditure reached USD2617 million in 2016 (Qatar to Impact Negatively on
Tourism. 2018) .
TASK 3
3.1. Justify concept of sustainability in tourism development.
Sustainability in Tourism can be explained as development process which focuses on the
environment, economic and social development of a firm. The main objectives of the business is
to focus on the optimal utilization of natural resources and ensures long term economic
operations in various aspects of tourism of Qatar. It can be justified by Triple bottom line theory
which is explained as follows:
This theory helps in determining three elements or dimensions of Qatar terms of
sustainability development in the tourism of the country. The three dimensions are,
environmental, economic and social which helps in improving social performance of the Qatar.
These levels can be measured by equality, education and access to social resource etc. of various
community of Qatar. This help in the development of the tourism sector because if the
environment are educated than it make the natiojn' environment healthy and clam whih attract

various customers and they help in enhancing the economic condition of the company. On the
other hand various sustainability concepts also provides assistance in reducing the environment
pollutions by minimization of electricity, fossil fuels, wastage of natural resources etc. It also
focuses on the development of taxes, business climate factors etc. therefore it can be said that
theory has reflected the distinguished concepts of sustainability which helped in economic, social
and environmental development of tourism of Qatar by reducing unemployment rate, violent
crimes, female force labour, health deceases in society, etc.
3.2.Study why sustainability is issue in the country
There are many issues of sustainability which affect the tourism industry tremendously
globally. There are relevant to the factors like, level of education, climate change, pollution etc.
For example: if the literacy rate of Qatar is very low then it harms the social development of
tourism of Qatar. Whereas, wastage of natural resources, pollution and climate change affect the
sustainability tourism on environment with respect to the environmental aspects. Along with
this, human rights, tourism policies and social justices have negative impact on tourists that can
leads to decrease the number of tourists in Qatar also, profitability of the company is decreased.
Including the exchange rate, economic policies reduced the attraction of the travellers towards
developing country. Therefore, it can be said that all these factors have negative impacts on
sustainability development on tourism in Qatar (Edgell, 2016).
3.3. Identify and analysis different stages of sustainable tourism development planning.
Sustainability planning can be explained as a process of different stages which helped in
improving the performance of country in terms of environmental, social and economical factors.
Planning of sustainability focuses on enhancing performance of Qatar. First step of planning
emphasize on developing short term and long term goals for Qatar's sustainable tourism like
attracting numerous customers by offering and developing products and services according to
their needs and demands. Second step is to determine stakeholders like employees of tourism
firm, managers, government, local community etc. which can influence sustainable development
of tourism of Qatar. Next step is planning the stages and according monitoring and controlling
each stages. At last, appropriate actions needs to be taken by Qatar's tourism sector
management for resolving the sustainability issues. Therefore, all these stages helps Qatar in
attaining the goals and objectives in effective and efficient manner.

TASK 4
4.1. Examine the methods of resolving a conflict of interest to ensure the up coming future of a
developing tourism destination
To overcome the problems of the destination Qatar governing bodies should frame
certain laws and regulations to stop crime and discrimination in the tourist spot. So that they can
provide a healthy and positive environment to the tourist where they can enjoy. It will raise the
number of tourist visiting the place which will raise the economy of the country. Due to which
growth and development can be done within the country to attract tourist to the beautiful
destination Qatar. The well established firms needs to contribute more on social well beings so
that upliftment can be done in the society. Which will raise the living standards of the people and
crimes can be controlled by the education level in the youth.
Framing certain rules such as consumer protection, employment protection, health and
safety and disability discrimination laws which will attract the customers to visit the place and
worldwide expansion of the destination Qatar can be done so that the people are aware about the
destination. The main reason why customers are not attracted to the destination is crime ratio in
the country which gives people un- security regarding the Qatar. In real terms, to flourish the
destination across the boundaries government of the bodies needs to take immediate steps
regarding the fluctuation in prices due to which customers take back their steps to visit the place.
In every small and big organization conflicts arises to meet their own self interest due to
which the productivity of the business decrease at a large scale in the market. There are various
problems related to the tourist developer, tour operator, government etc. The main reason of
arising the conflicts in the organization is variation in local cultural and vast cultural diversity
that affects the business negatively as well as affects tourism plan and decision making. At every
destinations, there are national as well as international visitors so it's very difficult to manage all
the issues. Because both have different interests so it is hard to meet their needs and demands.
Both belong from different culture and community so have different demands.
It indirectly creates tremendous problem for the firm to satisfy customers with their
demands and preferences. To resolve the the emerging issues two way communication and
discussion with the customers can help the business associates to cope up with the conflicts and
problems in a effective manner (Aall, 2014). Here, are some of the most common issues and
solutions in tourism industry which are explained as follows:

Common conflicts in the tourism industry are as :
Mental pressure among different agents of tourism industry: Every organization
faces conflicts and issues in their day to day operations. Every agents of the business work
accordingly to meet the set goals on time. As there is cut throat competition in the market due to
which many unseen conflicts arises by which firm or the customers faces hazardous results. In
travel and tourism business, every departments serve simultaneously to satisfy consumers due to
which different plans and policies needs to be interconnected with each other for better results.
Ways to resolve the conflict:
Coordinating among dealers: To get effective outcomes in the business de-
centralization of powers and responsibilities need to be done in different departments. So, that
work can be handled effectively and delighted services can be offered to the consumers. Qatar
tourism develop strategies to find a way to meet the emerging conflicts in the business and
positive results can be seen.
4.2. Analyse the implications of balancing demand and supply
Sustainable tourism development for balancing demand and supply plays a vital role in
the market as demand of the destinations increases simultaneously supply for the services also
increases. Qatar destination is full of natural resources like petroleum and natural gas if they are
utilized in the effective manner like transportation and the demand for the location will increase
as well as the supply for the services will also raise as both work parallel to each other. In raise
the supply scenario in the market the conditions of the Qatar destination needs to be improved as
well as growth and development in the community is important to attract visitors. Qatar as a
destination spot needs to be explored in every terms like culture, social, environmental and
economical dimensions so that customers freely choose to visit the destination without any fair in
their mind about the destination. The changes in the morns will be a great step which will act as a
cherry on ice-cream.
It is very important to match up with the demand and supply in effective and efficient
manner so that positive outcomes can be accomplished. In travel and tourism industry proper
coordination between both of them is necessary to get best results. In order to get satisfactory
results, number of strategies and plans are framed and designed to achieve them in the up coming
years. The services and product should be designed according to their demand in the market so

that better outcomes can be seen. Macro and micro environment is analysed so that Qatar can get
relevant information about the dynamic environment.
To balance demand and supply it is very essential to fulfil the needs and wants of the
customers and to evaluate the preferences, needs, wants and demands of the consumers on the
basis of service delivery of tour operator. It should be analysed so that balanced can be
maintained among both. In travel and tourism industry, issues occur according to the emerging
demand which is different from supply. In that case it create mess, dis-satisfaction and chaos
among the customers.
4.3. Examine the moral values and ethical issues of enclave tourism.
Travel and tourism is a combination of distinguished moral values and ethical norms and
issues which directly or indirectly affect the smooth functioning as well as work proceedings and
culture. Economic instability in that country directly and indirectly affect the business
procedures that give raise to many problems in the global market. Here,some of the issues like,
finance, human resource and transportation are the core issues which act as a hurdle in the
country's economic growth (Weaver, 2014). Some ethical and moral issues of enclave tourism
includes physical safety of visitors, stress, financial security, lack of transportation,
inappropriate services, emotional issues.
Qatar is one of the country in the world which is taking the initial step to uplift it's
economic conditions so that best results can be achieved in the coming years. In travel and
tourism the core ethical issues are, green issues, income, unethical customers issues and false
advertisement. While Qatar faces ethical dilemma because the customers has less disposable
income which act negative on business operations and decrease profit margins. So to resolve the
problem from the root, it can be done by providing fixed tour packages to vanish economic
struggle time.
TASK 5
5.1. Compare current issues with tourism development in a developing country and can be
emerging destination where the impacts are different on tourism.
In the given scenario Columbia and Qatar are the two main countries which are suffering
from many issues that came across the market place as well act as a hurdle in economic stability.
It is very necessary to examiner the distinguished problems and to find a best way so that

desirable results can be meet on time. The comparison of current issues between Qatar and
Colombia are done below:
Issues Qatar Colombia
Economic Issues The economic condition of
Qatar is stable in the market
which help the industries to
create innovative ideas and
plans to get effective results on
the given time frame. In Qatar
the taxes rate changes
frequently which creates a
huge impact on their smooth
functioning of the business
across the globe. Due to
frequent fluctuations in prices
there is huge impact on
buying decisions of the tourist
due to instability in economy
structure.
In Colombia there is in
accuracy in financial statement
and low liquidity power which
gives negative effect on their
profit margins cause of lack
investment of local
community. It creates negative
sign as there is no proper
structure and planning to run
and control the economy.
Tourist shows less interest to
visit Qatar due to lack of
economic crises and liquidity.
Social issues In Qatar there are many issues
such as crimes and murders,
discrimination which hinders
the customers self interest to
visit the place as well decrease
the profitability ratio and
travel and tourism sector is
greatly affected (Jovicic, 2014)
(Basu, 2017).
Colombia is one of the famous
tourist destination in the global
market. Due to which many
unfair practices and terrorism
are the main issues which
directly affect the business and
their profitability. In order to
remove the conflicts there is a
need to take immediate steps to
overcome it. The unfair
practices carried out in the

Colombia is gradually
decreasing the tourism ratio
and adversely affecting the
travel and tourism sector.
Environmental issues Qatar faces some of the
environmental issues like hot
weather, gases eversion and
pollution which is greatly
affecting the business of travel
and tourism. Due the hot
weather tourist shows less
interest and it hinders self
interest of Qatar.
In Colombia there are
unlimited number of resources
like, labour, land and capital
which are not effectively and
efficiently used by the country
which is directly affecting the
environment. If the resources
are not used in proper manner
then visiting that place incur
more cost.
5.2. Study the recommendations, the future development of tourism in these destination
From the above discussion it can be recommended that governing bodies of the Qatar
destination needs to take proper steps to utilize the available resources like, labour, land, etc. in a
positive way so that tourists can be attracted. Which will leads to profit maximization and
economy can be made stable in the global market. Control on industries activities should be
done so that pollution level can be reduced to some extent and health environment can be created
which will be able to please the travellers. As Qatar is beautiful destination certain resort and
hotels need to be explored more so that they choose to visit the spot and enjoy the vacations.
Strict rules and regulations should be designed so that frequent changes in the taxes rate does not
happen it creates doubt and suspense in the minds of the customers which force them to change
their decision. (Rodrigues, Rodrigues and Peroff, 2015).
CONCLUSION
From the above, it can be said that travel and tourism contributes in economic growth
and development of Qatar to give employment opportunities. It also focus on the importance of
sustainability and various factors that helps the firm in number of ways to resolve conflicts.

There are many issues that affect the business functioning while proper observations of these
factors results to better productive results. Difference between Qatar and Colombia has been
done to so that further improvements can be done to attract the customers. It also throe light on
the ethical norms so that goals can be meet on time.

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Online
Qatar to Impact Negatively on Tourism. 2018. [Online]. Available Through:
<https://blog.euromonitor.com/cutting-ties-qatar-impact-negatively-tourism-middle-east/>.