Sustainable Tourism: Understanding the Tourism Environment and Its Stakeholders

This essay discusses the concept of sustainable tourism and its principles, macro and micro environmental factors, and the role of stakeholders in the growth and development of the tourism industry. It also emphasizes the importance of maintaining a healthy relationship with suppliers and meeting the demands of customers.

MGBBT1TEN
Tourism Environment
and Industry

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................3
Understanding the tourism environment and its stakeholders at the tourism destination country . 3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The travel destinations around the world which shows the culture and heritage of a
particular place of a country is known as tourism environment. It also includes the flora and
fauna of that specific place, for example- various species of plants and animals which constitutes
major attractions of that place. The tourism industry contributes in the economy of a country to a
great extent. It helps in collection of revenues thorough the travelling business in which people
from different countries visit the number of famous destinations such as, Dubai, London, New
York, Las Vegas, Paris, Italy, Switzerland, Greece and many more. This also provides both
pleasure and leisure to the travellers far from home(Yang and Weng, 2019). The following essay
will talk about the concept of sustainable tourism along with its principles that re required for the
development and growth of the tourism sector. Further, the essay will also discuss about the
macro factors that are responsible for the growth of the tourism industry sustainably. It is
important to concentrate on the development of the various tourists spots or the destinations. It
also covers the impact of the components of the micro environment and the tourists on the
particular sector which is directly associated with the demand of the different goods and services.
MAIN BODY
Understanding the tourism environment and its stakeholders at the tourism
destination country
The term sustainable tourism means the overall experience of tourism sector which
involves economic, social and environmental aspects that influence the stability of tourism
industry. The social, economic and environmental issues that affects tourism are defined by UN
Environment Program and UN World Tourism Organization(Khan, et.al,2020). It covers both
future and present conditions of the above mentioned factors. It also focuses on the requirements
of the travellers, host countries, tourism industry and the environment. There are some principles
in order to achieve the aim of sustainable tourism and that are required to be followed
accordingly by the host country in order to develop tourism industry(Konovalova, et.al, 2018). The
postulates or the fundamental approaches are the musts in terms of maintaining the vitality for
the development of sustainable tourism. The basic approach which this concept is trying to give
is to utilize the resources according to the need of the hour which means, that on the basis of

reliability. There should be proper use of resources which also concentrates on the preservation
of the natural resources in order to use it for the long term basis.
In furtherance to the above explanation, another principle is decreasing the rate of over
consumption and waste management which is accountable for the adverse effects on the
environment. This could also leads to the long term environmental harm. The maintenance of a
required balance among the environment and tourism helps to boost the natural, social and
cultural variedness which is essential for a long term sustainability of tourism that will render a
clear platform for tourism sector. Thorough this approach, biodiversity will also get
preserved(Ozdemir, 2021). In order to develop the sustainability of USA, it requires to include the
aspect of tourism while making a domestic or national plan in terms of making a strategic
structure. It also takes into account the evaluation of the environmental influence that helps in
increasing long term vitality of tourism. The other principle which holds an important position in
maintaining the sustainability in tourism is promoting the interest of the economy of the country
while undertaking the environment costs. This would assist in protecting the environment and
local economies from any sort of danger or harm. The inclusion of locals of the societies and
communities in tourism industry will be beneficial for the community as well as for the
environment. It is crucial for the public to understand the necessity of sustainable tourism which
could be attained through proper regularization of these principles.
Another important aspect in this particular concept is the interaction between the general
public and stakeholders. As it is a well known terminology that in order to achieve a common
goal, it is essential to work with the cooperation by resolving all the disputes with consultation
and discussions. The concept of sustainable tourism must be included in the process of training
of the staff so that it could be utilized in the day to day job roles. The new hirings should be
performed at all basic levels which will further helps in maintaining the quality of tourism goods.
Along with all this, the technique of marketing which is being used for sharing the required
details of the major attractions of the country must be based on customer satisfaction(Zhou,Yang
and Kim, 2020). The information which is shared with the travellers should also include the
culture, heritage and social factors of the particular country in order to provide correct
description of that place. Like other industries, tourism sector also needs an appropriate research
by utilizing the gathered information and statistics in order to evaluate the issues. A proper
supervision will help in analysing the requirements of the travellers in tourism sector.

Stakeholders are those people who are influenced by the particular initiative, objective, any
policy or any corporation. They play a very crucial role in the growth and development of
sustainability in tourism sector of USA. They could be influenced directly or indirectly in both
positive or negative manner. There are majorly two kinds of stakeholders, they are- internal and
external(Duan, Zhang and Hsu, 2020). There are some examples of stakeholders, such as society or
community, local corporations, government authorities, employees, competitors, commercial
business units, social activists, etc.
According to Goeldener and Ritchie, there are basically four categories of stakeholders,
that is tourists, government of the country, business personnel, companies engaged in
manufacturing tourist products. The job of these stakes is to proctor the changes in the tradition
and culture of the host country. They are also indulged in watching over the cultural and social
activities of the individuals. The development of the tourism industry of USA is depends upon
the integration of stakeholders in tourism sector. Serious participation of stakeholders makes it
easy to take the further step in the growth of tourism in USA. The role of the stakes is significant
in the development of tourism because through this, host country can examine the problems and
threats that require special attention and can identify different ways to counter those problems by
making certain changes or modifications accordingly(Xu, et.al, 2020). They also contribute in the
process of decision making regarding the necessities and the interest of the people that is the
consumers. This initiative is being taken by the individuals who holds some interests in the
tourism industry of USA. In terms of entrepreneurs or the business persons, the role of tourism
industry is much more important as it helps in providing an opportunity in which the
involvement of stakeholders acts as a helping hand in order to perform well and take better
decisions for the growth of tourism industry of that country. That is why it is important to
understand that stakeholders are crucial for the effective development of tourism of USA.
Moreover, tourism is based on the diversification of social, cultural and natural aspects in order
to know the country well because it is one of the major factor that supports the revenue
generation of the host country. It also provides various employment opportunities. The inclusion
of the government authorities in this particular sector is much more because it is an avenue of
wealth attraction from the visitors which affect the overall development of economy as well as
sustainability of tourism sector(Adedoyin, et.al, 2021). So, now it is clear that stakeholders
constitutes as a significant part to run this specific sector in an efficient way. Accordingly, the

opinions of these bodies is necessary in building a strong base for tourism industry. The views of
stakeholders must be taken into consideration in a proper manner. The development of
sustainable tourism is based on some macro environment factors. These elements are considered
as an essential factor for growth of the tourism destination(Voskresenskaya, Shandova and
Sofiienko, 2020).
The macro environment factor includes various macro elements, that is, socio-cultural
conditions, political aspects, technological, physical, economical and demographic or
geographical aspects. In order to develop tourism industry in any country, political support is
very important regarding maintaing the sustainability of tourism industry(Wei,Wang and Liu,
2021). And the political viability of USA is particularly strong enough if compared with any
other country. It holds vitality in itself which helps it to become more stable and balanced. In
financial terms, USA is powerful to handle the odd situations very easily. So, before analysing
that whether a country can achieve sustainability in terms of tourism or not, it is important to
know about its financial condition. The reason behind this analysis is that, the required steps will
be taken in terms of that country after evaluating its financial position to attain the necessary
objective that is stability in tourism. From social aspect, it is important to keep a check on the
emerging trends of tourism sector. This would help in considering the views of the people of
every age group. Today, it could be seen that there are various technological advancements that
are being observed all around the world which influence each and every sector of business
including tourism that too is categorized as a business. Now, it is required to observe the fact that
whether USA can handle the changes that are being observed by environment or not due to the
changes in technology(Churchill, et.al, 2022).
The culture and tradition which is being followed in any country from the time
immemorial is one of the most important aspect of its development in tourism sector. As cultural
diversification of USA provides an affirmative assumption which ultimately helps in the growth
of a sustainable tourism sector. From the environmental point of view, it is being understood that
USA is a country that adhere with the necessary rules and regulations . It is essential to feature
sustainable development in tourism by following the environmental activities that supports
sustainability. And with this, it is clear that the macro environment elements are considered as an
essential attributes in order to promote the growth and development of tourism industry(Biryukov,
et.al, 2019).

Along with the above mentioned factors, there are certain micro environment attributes
which are essential in terms of development of sustainable tourism in any country. They are,
market mediators, market unions, competitors, suppliers, customers, local community,
employees, etc. It also contains various tourism goods and services like, tourists information
agencies, restaurants, shopping malls, guides, tour operators, travel agents, transportation,
accommodations, etc. All these factors are equally responsible for the growth of the tourism
sector(Pencarelli, 2020) . Different consumers posses different tastes which is needed to be
considered accordingly. In order to beat the competitors, it is important to generate new ideas
and thoughts which helps in meeting the demand of the customers.
Further, it is essential to maintain a healthy relationship with the suppliers of the tourists
goods so that there would be no discrepancy faced by the country in developing the tourism
sustainably. This would ensure the availability of required products on specified time(Ooi, Duke
and O'Leary, 2018). Not only macro environmental factors but micro environmental factors are
also essential for the overall development of tourism sector of the country. Tourism sector plays
a key role in generating the profitability of the country. It helps in fostering economic as well as
the financial growth of a country.
CONCLUSION
The conclusion drawn from the above essay is that the development and growth of any
country is based on various sector of businesses which also incudes tourism industry to an extent.
The concept of sustainable tourism is essential for the further growth of any country. It could be
achieved by following various principles of sustainable tourism development. It also discusses
about the different macro and micro environmental factors which also helps in integration of
sustainability in tourism industry. In order to ensure effective decision making in terms of
stability in tourism sector, stakeholders play a significant role by taking appropriate decisions
according to the recent technological changes and changing preferences of the customers. So,
there is a need to prepare a proper action plan for accomplishing the above objectives.

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