Sustainable and Responsible Tourism Management

This report discusses the concept of sustainable and responsible tourism, the role of global organizations in promoting it, principles of tourism development and planning, impacts of tourism activity from social, economic, environmental and cultural perspectives, and sustainability principles implemented by On the Beach travel agency.

Sustainable and
Responsible Tourism
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1. The concept of sustainable and responsible tourism........................................................1
P2 Determine the role, function and mission of leading global organizations involved in the
promotion of sustainable and responsible tourism.................................................................2
TASK 2............................................................................................................................................3
P3 Explore the purpose and principles of tourism development and planning to minimize the
adverse effects of tourism.......................................................................................................3
P4. Evaluation of process of tourism planning and development and the associated problems
and challenges........................................................................................................................4
TASK 3............................................................................................................................................5
P5. Impacts of tourism activity created by a specific tourist attraction from a social, economic,
environmental and cultural perspective..................................................................................5
P6. Principles of sustainability implemented by specific tourism organisation.....................6
TASK 4............................................................................................................................................7
P7. Evaluate how sustainability is being produced and managed in other varieties of tourist
destinations throughout the world..........................................................................................7
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................8
Books and Journals.................................................................................................................8

INTRODUCTION
Sustainable tourism in the tourism industry is an aspiration to minimise the negative impacts of
the business on the natural environment and thereby focusing on maximizing the positive ones.
Basically the sustainable tourism takes full accountability for its current and future business
actions by taking care of economic social and environmental impacts their by fully addressing
the needs of guests, host committee, industry and the environment itself (Higgins-Desbiolles,
2020). The sustainable tourism plays an important role in conserving the biodiversity and
conserving the local ecosystem. The present report is based on UK based travel retailer "On the
Beach group PLC. This tour operator is a specialised in providing the short and medium haul
flight plus hotel holidays in all over the Europe. The company was founded in 2004 by Simon
Cooper and is currently headquartered in Manchester, UK. The report will cover main features of
sustainable and responsible tourism. For the importance of tourism development is discussed in
planning for sustainability. The principles of sustainable and responsible tourism management
and also apply for the chosen case study. In the end sustainable and responsible tourism
management is evaluated in a variety of destinations worldwide.
MAIN BODY
TASK 1
P1. The concept of sustainable and responsible tourism
Sustainable tourism is the subject that define a form of tourism that focuses on conserving
the valuable resources of environment by minimising the wastage of resources. It is a concept for
the tourism industry which works on increasing the efficiency of the operations of tourism in
order to leverage the environment. It is very essential to use resources in efficient manner so that
they are optimally utilised for benefit. In tourism industry there are several organisations that
have understand the need of increasing the sustainable tourism so that they are able to provide
the best service to the upcoming future. In order to provide the benefit of the current resources to
the future generation it is very important to take care of the resources and the environment. The
world conservation strategy is been presented by the international union for the conservation of
nature and natural resources that aims to gain or accomplish sustainable development bye
conserving and protecting the natural resources (Chang, McAleer and Ramos, 2020). The main
focus behind this concept in tourism industry is reducing the negative impact of the operations
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on the environment so that they are able to achieve their goals of tourism positively. Also it is
observed that you rest in the world likely to visit such places that are rich in natural beauty and
are linked to the nature in order to feel the fresh air and nature. For most of the organisations in
the tourism industry are planning to shift towards sustainable tourism green tourism which are
likely to promote and focus on optimum utilisation of the natural resources in order to save and
protect the nature and its resources. Justin set focus on infrastructure so that the environment is
protected in the best manner and no problem is occurred to the local people as well as for the
tourist to enjoy the local beauty. It is highly observed that On the Beach travel agency is
effectively working for the sustainable development by implying with the concept of sustainable
tourism. The employees and the other stakeholders of the on the beach travel agency are taking
care of the sustainable development and taking the responsibility in order to maintain the same
which is helping the local community to maximize their natural resources and minimise the
impact on the environment. Also the tourist and more aware of the organisations that prefer
sustainable tourism because it has now become the trend in the tourism industry to take care of
the environment first in order to have highest sales and development.
P2 Determine the role, function and mission of leading global organizations involved in the
promotion of sustainable and responsible tourism
It is acknowledged that all the organisations those are working at the global level supports
and promotes to bring sustainable and responsible tourism. The role functions and missions of
these global organisations are highlighted below:
Government authorities: the government authorities role to develop policies and legal and
regulatory that enables sustainability within the tourism. The policies are articulated in a way
that they can least harm the environment and also help business to achieve their profitability
while working in tourism industry the function is to act as stakeholders that it helps business to
achieve their sustainable targets. The government also provides infrastructure benefits so that
tourist is getting the best service (Rasoolimanesh and et. al., 2020). The business organisations of
the tourism industry are also supported through incentives that motivates them to work on the
path of sustainability they are given some rational taxations as part of security of cutest does
government is a global organisation that form a strong base for the success and development of
the sustainable and responsible tourism.
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Private enterprises: all the private organisations that are operating in the tourism industry
play an effective role in opting and promoting the sustainable and responsible tourism play a
major role in the development of a sustainable tourism industry these are the organisations that
provide learning and training to their employees in order to educate them regarding the benefits
and the requirement of green tourism. Thus, organisation manages their business operations in a
way that can benefit the environment and also provide the best quality service to tourist without
any harm to the nature. On the beach is one of such private travel agency that effectively follow
all the standards legal policies and ethics related to the sustainable and responsible tourism
thereby gaining an established sustainable brand image along with that the company also takes
the major advantages and benefits provided by the government in order to undertake the
sustainable project there by making sure that you are given proper safety and security and enjoy
their trip as well (Streimikiene and et. al., 2021).
TASK 2
P3 Explore the purpose and principles of tourism development and planning to minimize the
adverse effects of tourism
The principle and purpose of tourism development in planning that are followed by on the
beach travel agency to minimise the adverse impact of tourism on environment are discussed
below:
Usage resources optimally: on the beach travel agency make sure that all the resources are used
after mainly without any wastage as natural resources are unique and scarce.
Maintaining biodiversity: the company try to maintain cultural social and cultural diversity
through their business operations in order to develop value and promote tourism development.
Reduction of over consumption: the extra consumption of the natural resources one form of the
wastage of resources therefore company has a policy to reduce the long-term usage of natural
resources that are on the edge of extinction or are scarce.
Support local economy: planning and development the company always has a strategy or an
activity that widely supports the economy at the local level (Sheller, 2021).
Consult with shareholders and public: one of the most important part of tourism development
and planning is the regular feedback and interaction with stakeholders and general public. Also
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the main focus of tourism is to support their needs and wants this is also the main target of
sustainability.
P4. Evaluation of process of tourism planning and development and the associated problems and
challenges.
For any industry to grow it is very important to have some process of development and planning
similarly in the tourism industry on the beach travel agency follow process tourism development
and planning that are several stages that are discussed below:
Introduction to system: planning is a vital part of tourism industry. Procedure of planning
enables an organisation to grow by providing different kind of conditions in the form of
outcomes. For the person who is associated with the tourism industry it is very important to
know the definition of the system.
Objective articulation: it is very important to create the objective of a business as it creates the
awareness and clarity in the mind of the employees which are involved in the planning process of
tourism.
Information search: conducting a research is always an essential part of any process in order to
gain relevant information and data regarding the growth and development in the tourism
industry. Research helps in fulfilling the future requirements (Roxas, Rivera, and Gutierrez,
2020).
Brainstorming of data: the information that is been collected during the research process helps
an important decision making therefore this data can be achieved through the primary or
secondary research method which is later been brainstormed for better visuals.
First stage planning: every process of planning should be done step by step as planning was
unable to create a significant difference in the development and growth of the industry in relation
to on the beach travel agency the first stage of planning includes allocation of resources as per
the objective of the tourism industry.
Authorisation of plan: the legal authorisation from the higher authorities is always the part of
process of tourism development. For instance On the Beach is planning to develop a destination
in the other place then UK such as in Asian countries it must to have a legal permission from
different departments of tourism industry.
Choose the best option: on the beach was planning for the expansion in Asian countries the
company has different plants of growth and development of tourism among which the company
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has to select the best one as for the needs, wants and the requirement of the tourist and their
resources available.
Activation of plan: the last stage where the plan has been executed in the tourism industry. If
market conditions are not well then it is important that plan must be executed in such a manner
that it meets the objectives.
The planning and development in the tourism industry demonstrates different challenges such as:
 There is very lack of support of government for the further actions which slows the
process of development and planning and also act as a barrier for the organisations to
develop or exploit the opportunities timely.
 The inefficient knowledge in the specific field acts as a problem for the organisation
during the planning and development in the tourism industry as it may lead to the poor
implementation of plan (D’Arco and et. al., 2021).
 Improper infrastructure as well as poor transportation system is also one of the problem
that is faced during the planning and development and tourism industry.
TASK 3
P5. Impacts of tourism activity created by a specific tourist attraction from a social, economic,
environmental and cultural perspective
Environmental impacts of tourism sectors: tourism sector and their activities are creating the
significant impacts negatively as well as positively over the environment. Negative impacts of
the tourism sector are visible when there are the high level of forest in comparison to the ability
of environment to cope unlimited amount of changes such as decreasing water resources is one
of the critical natural resource of the environment the tourism industry is over using the water
bodies for their personal use, for swimming pools, tourist hotels, golf courses etc. This is all
resulting into degradation of water, shortage of water supplies and there is excess wastage of
water. A noise pollution is also one of the environmental impacts of the tourism sector as the
increase of high transportation on air, railways and roads. There is increase of global warming,
photochemical pollutions, acid rains and also with the operations of hotels in tourism sector there
is increase in the carbon dioxide emissions.
Economic impact on tourism sector: it is observed that tourism industry immensely impact the
economics of the country as there are several hidden tourism activities that brings hostile impact
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on the economy of the countries it is observed that the rich Nations and the countries like Paris
London gets highly benefited with tourism activities as they have several consumable goods like
foods and beverages that are the attraction points for the tourist (Rinaldi, Cavicchi and Robinson,
2020). Also expenditures that are collected by the hotels airline services international
organisations not contributed towards the local organisations and imbalance in the economy
therefore most of the countries do not support tourism sectors at high level due to the high
climatic conditions and seasonality. Tourism employment it is one of the major positive factor on
the economy of the country as it is a wide industry and has a capability to increase employment
and job opportunities they were there are the governments that highly encouraged and supported
as an industry and built several infrastructure that cancel its the visitors as well as local citizens
to grow their daily economies.
P6. Principles of sustainability implemented by specific tourism organisation.
This is very important for any company to effectively evaluate the principles of sustainability
that helps an organisation to support in implementing the particular tourism company to reach
expectations of their stakeholders in more efficient manner. This is an integrated approach that
demonstrates the planning and execution of tourism in the field of tourism sustainability it is
highly recommended that sustainability principles are useful and should be initiated in the
tourism industry in order to facilitate positive impact on environment (Weaver, Tang and Zhao,
2020). The principle of sustainability implemented by the On the Beach travel agency useful in
providing quality job opportunities to the local community and also build a bridge between
communication development as well as local organisation growth. The company the
sustainability principles are the foundation that represents three key factors i.e. society, economy
and environment. Sustainability principal it is highly important for the stakeholders to make
every decision and terms of this principle and also it is essential that decisions must be accurate
for the organisations growth and for the environment conservation. Therefore there are different
principles of sustainability that are integrated with the tourism in terms of reduction of waste
production support local economy is maintained by necessity increase the local society
participation etc. In case of on the beach or organisation the company focuses on training and
development of their employees as per the principles of sustainability and also try to improve
their business operations that are embedded with the principles of sustainability.
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TASK 4
P7. Evaluate how sustainability is being produced and managed in other varieties of tourist
destinations throughout the world.
Sustainable tourism development consist of economic social and environmental objectives
when it comes to development and execution of the policies of the people. Using the long term
methods of planning that are integrated with the decision making process in the tourism industry
refers to the features of sustainable formulation that addresses the key issues of Management.
Sustainable development is wider approaches in the field of tourism industry that must reach
fulfil the requirements of the cutest without compromising the needs of the future generations
there are several destinations throughout the world in the tourism that supports management and
development of sustainability Asian countries Africa UK and many more. For instance UK is
one of the country that highly support sustainable tourism therefore the government have
effectively created many sustainable development techniques for every tourism organisation for
the healthy safe and clean environment also as a effective result in minimising the
unemployment and pollutions (Lee and Xue, 2020).
CONCLUSION
It is concluded from the above report that tourism industries wide and contain several operations
that brings harmful impact over the environment. Therefore, it is very important for the industry
to turn itself into sustainable tourism in order to maximise optimal utilisation of resources of the
natural environment and to minimise the negative impact of their operations on the environment.
In order to grow effectively for the future profitability and productivity organisations in the
tourism industry as effectively accepting sustainable and green tourism plans as it is the specific
point of tourist attraction.
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References:
Books and Journals
Chang, C.L., McAleer, M. and Ramos, V., 2020. A charter for sustainable tourism after COVID-
19.
D’Arco, M and et. al., 2021. Is sustainable tourism a goal that came true? The Italian experience
of the Cilento and Vallo di Diano National Park. Land Use Policy, 101, p.105198.
Haid, M. and Albrecht, J.N., 2021. Sustainable Tourism Product Development: An Application
of Product Design Concepts. Sustainability, 13(14), p.7957.
Higgins-Desbiolles, F., 2020. The “war over tourism”: challenges to sustainable tourism in the
tourism academy after COVID-19. Journal of Sustainable Tourism, 29(4), pp.551-569.
Lee, S.W. and Xue, K., 2020. A model of destination loyalty: Integrating destination image and
sustainable tourism. Asia Pacific Journal of Tourism Research, 25(4), pp.393-408.
Rasoolimanesh, S.M and et. al., 2020. A systematic scoping review of sustainable tourism
indicators in relation to the sustainable development goals. Journal of Sustainable
Tourism, pp.1-21.
Rinaldi, C., Cavicchi, A. and Robinson, R.N., 2020. University contributions to co-creating
sustainable tourism destinations. Journal of Sustainable Tourism, pp.1-23.
Roxas, F.M.Y., Rivera, J.P.R. and Gutierrez, E.L.M., 2020. Mapping stakeholders’ roles in
governing sustainable tourism destinations. Journal of Hospitality and Tourism
Management, 45, pp.387-398.
Sheller, M., 2021. Reconstructing tourism in the Caribbean: connecting pandemic recovery,
climate resilience and sustainable tourism through mobility justice. Journal of
Sustainable Tourism, 29(9), pp.1436-1449.
Streimikiene, D and et. al., 2021. Sustainable tourism development and competitiveness: The
systematic literature review. Sustainable Development, 29(1), pp.259-271.
Weaver, D., Tang, C. and Zhao, Y., 2020. Facilitating sustainable tourism by endogenization:
China as exemplar. Annals of Tourism Research, 81, p.102890.
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