Stakeholder Role in Sustainable Tourism Development in UK

This essay discusses the sustainable tourism concept and principles, stakeholder role in decision-making, macro environment factors, and micro environment factors in the UK tourism industry. It also analyses the positive and negative impact of macro environment factors on sustainable tourism development.

MGBBT1TEN Tourism
Environment and Industry
Essay

Introduction
The primary attraction in the environmental tourism are the destinations of the fauna,
flora and the heritage of the culture in the destinations of travel. To the integrity of the culture to
the local people in the natural environment of the traditional tourism were adversely effected in
minimize programs. In the UK tourism destination the stakeholders are the local authorities,
transport operators, business community, district of the business improvement, providers of
visitor information, retail associates, major landowners, local group of communities and the
cultural bodies (Rasoolimanesh and et.al., 2021). These all local stakeholders were coordinated
with the wide range of tourism sector.
The essay will include the sustainable tourism concept and include the involvement of the
stakeholders in the decision-making in the sustainable tourism destination development. Further,
the essay will include the sustainable tourism principles in the development of the tourism in the
destination country. The essay will analyse the contribution of macro environment factors in the
sustainable development in the destination of tourism. The essay will analyse both the positive
and the negative impact of macro environment factors. Lastly, the essay will include competitive
of tourists and the micro environment in the demand on product of tourism which influence the
motivation factors.
Task 1- Sustainable Tourism Concept and Its Principles
The local culture and the environment where attempt in low impact in the general concept
of the sustainable tourism development. The triangle was dominated in the tourism industry and
in the long term the equilibrium was kept in the triangle. Satisfaction of the visitors were
optimized and further the culture damage and the environment were minimized (Serrano, Sianes
and Ariza-Montes, 2019). Further, the region growth was maximized in the long term of
economic. Environment conservation need and the tourism potential growth was obtained
balance between the both. Ten sustainable tourism principles in the UK tourism are developed by
the Tourism concern. The principles are:
 Waste and the over-consumption to reduce
 Sustainable using of resources
 Biodiversity maintaining
 Local community's involvement
 Tourism integration in planning

 Local economies support
 Staff Training (Fennell and Cooper, 2020)
 Research undertaking
 Responsibility of market tourism
 Public and the stakeholder consulting
Destinations of tourism were properly cared, monitored and planned in the principles. In
the areas of tourism, the development, conservation and the implementation of the policies of
sound environment where act in the force. The environmental resources were included in the
measure of the prevention of the damage (Amerta, Sara and Bagiada, 2018). It takes different
forms while support to the conservation and the local economies. Diversification of the
economic, stability of economy in long term, earnings on the foreign exchange, development of
infrastructure and the employment were included in the benefit of the potential economic. If the
impact of absorb were exceeded in the ability of the community the resilience of the area will be
lost in the opportunities of the ecotourism. It altered significantly to the physical appearance and
the biodiversity.
To avoid the incrementalism rule or power, both advocate an approach of holistic to the
management of the environment. It is the common perspective on the development of sustainable
tourism. Using the sustainable resources is the view of the sustainable tourism development. The
policy of the national development for the development of the integrated tourism which include
the cultural maintaining, natural diversity, social, over consumption and waste reduction (Fennell
and Cooper, 2020). Diversity of culture, economic, natural and the social does not damage in the
new development to the concept of sustainability. Local people participation for the
understanding of the local environments and the culture. The awareness of the local people also
increase in the aim of the sustainable ecotourism.
Task 2- Stakeholder Role in the Decision Making of Tourism Development
To the UK sustainable tourism some individual and the stakeholders were involved in the
decision-making. Government, private sector, employees, NGO, suppliers, tourist, small and
medium enterprise and the community or the society are major stakeholder of the tourism sector.
Government- The major stakeholder in the tourism sector is government are regardless of the
level of development. The major contribution to the economy is recognized by the cultural
heritage. Public sector were funded traditionally (Nguyen and et.al., 2019). Variety of the rules,

practices and the requirements are dictated by the government. Government closely operate the
policies of visa anf the public infrastructure maintenance.
Employees- Working employees in the organization depends on the organization success. The
success of the industry of tourism depends on the employees. Customers were more attracted and
by ensuring its existence. Welcoming, cleaning and the safe the tourist sites were ensured by the
employees (Rachmawati and Fountain, 2020). The satisfaction level of the tourists increase by
the safety and the security tourist destination.
Tourists- Tourists are the key shareholder in the sustainable tourism as without tourists there is
no tourism industry.
Small and medium enterprise- In the tourism industry there are the wide range of businesses.
Airlines and other associates were directly linked with the tourism and the travel (Boom and
et.al., 2021). The removal of waste company is indirectly associated with the industry of tourism.
Operators and the tourism organization- Operators and the organization of tourism includes a
wide range. The key players in the industry of tourism are the travel bloggers, hotels and the
attraction of tourists, hotels, travel agents, airlines through destination management organization
were included (Nguyen and et.al., 2019).
NGOs- In the tourism industry there are several non government organization were associated.
Suppliers- A wide range of suppliers are relied on with the tourism industry. Directly or the
indirectly there are several suppliers in the industry of tourism. Farmers growing the vegetables
in the restaurants, bedding were provided by factories were used in the hotel are the suppliers
(Rachmawati and Fountain, 2020).
Education- In the tourism industry the education sector is also a part of stakeholder. To enhance
the offered provision of education many courses of education were involved to the areas of
tourism. Training as the form of education were provided to many employees working in the
industry of tourism. Example, in many countries the history school trip to the beaches of D- Day.
Task 3- Contribution of Macro environment Analysed to the Development of Sustainable
Tourism
The factors which contribute in the development of the sustainable tourism in UK are the
political, social, economic, technological, environmental and the legal macro environment
factors.

Political Factors- UK has the positive factor of the stability of the country. The economies of the
tourist increase in the UK has it has the stable political factors. The negative impact which can
affect are the several regulations of the government of the UK. While in many country
government allows the regulation of pro tourists (Capobianco and et.al., 2021). The regulations
of pro tourists include the paying for the purchased object in the foreign countries.
Economic Factors- Increase in the income of the people is the positive factor in the tourism
sector. The standard of the living requires by the tourists while visiting places (Zahari and Romli,
2019). The way of travelling of the people is changing due to better economic model such as
Uber and AirBnB. Income decrease due to the uncertainty of the pandemic is the negative factor.
Social Factors- Due to the advanced technology tourism is well-developed online, people can
easily track and see the places online. People experience the different cultures and visiting the
place became more aware of cultures. Towards tourism people were more friendly and in mant
societies there is still the existence of racial tension.
Technological Factors- The positive technological factor in the tourism industry are the
development of the transport sector. It provides better facilities to the tourists. The information
were available online for the people (Syahchari and Maulana, 2020). Individual can easily get
information through their smartphones. The condition of the tourism industry increasing because
of the easy travel from one place to another.
Environment Factors- The medium of transportation such as the trains, air-planes, buses creates
major pollution which impact in the biggest environment factor. The creation of pollution impact
to the environment phenomena and the global warming. The industry of tourism effect because
of the discarding bottles on the countryside or in the lakes.
Legal Factors- The negative legal factor in the tourism industry are the lengthy visa process.
Travelling around the world requires the Visa. The positive legal factors in the industry of
tourism are that many countries opened the boarders for the tourists (Nasution and et.al., 2021).
To the purpose of tourism many banks were facilitating the loans. It helps the persons
internationally in the tourism.
Task 4- Tourist and micro environment competitive analysis
Supporting industries, suppliers, hospitality enterprise and tourism, customers, facilitators
and marketing enterprise, customers, other public, destination marketing organizations were the
basic elements in the micro-environment. The factors were:

 Suppliers- To deliver the value to the customer in the organization, suppliers are the most
important part (Fyall, 2019). Raw materials, cutting tools, parts and equipments are
provided by the business. Cost and the availability of the supplier should be controlled by
the managers of marketing department.
 Company- To design the marketing plans the management of marketing should have
taken various groups in account to the organization. Human resource, finance, top
management, research and development, finance and the operations should include in the
company (Launer and Cetin, 2021). To make the plans and the wider strategies the
department of marketing should coordinate with several departments. To create the
values to the customers the team of manufacturing, finance, human resource and the legal
tea, should understand the customer and take responsibilities.
 Marketing Intermediaries- To deliver the value to the company's network the marketing
intermediaries are the important factors (Solomou and et.al., 2020). The marketing
intermediaries are the agents which help the company to reach its final buyers by
promotion, distribution and sales of the goods. Example, middleman helps the business in
finding the potential customers, helps the firm in transportation and the warehousing.
 Competitors- In the market the competitors compete with the similar type of product and
the services. Example, the travel agents (Launer and Cetin, 2021). To become successful
in the industry, business should provide greater satisfaction and value to the customer
compared to its competitors.
 General Public- Media public's, government public's, internal public's, general and local
public, citizen action public's, financial public's were identified in the marketing
environment (Jia, 2018). These are the seven types of public. The objective of the
organization achieved by the impact of the public. Having the potential or the actual
interest on the company's products are the referred as the public or the group of public.
 Customers- Customers are the most important factors in the micro environment. To target
the customer markets company has five types. International markets, government
markets, consumer and business markets, reseller markets are included in the customer
market (Solomou and et.al., 2020). Creating a strong relationship and engaging the
targeted customers it aims to deliver the network value to whole.

Conclusion
Thus, it has been concluded from the above essay that the primary attraction of the
tourism are the fauna, cultural heritage and the fauna in the destinations of travel industry. The
essay defined the sustainable tourism concept and the principles of the development of
sustainable tourism. The essay discussed the stakeholder role in the making decision of tourism
development in UK tourism destination. Further, the essay analysed the impact of macro
environment factor of tourism in positive and the negative way. The micro environment and
tourist factors were analysed.
It has been recommended that there should be the involvement of stakeholders in the
decision-making as the stakeholders are the key part of tourism. Tourists are the major
stakeholder in the tourism industry. Understanding the needs of the customers helps the tourism
industry in attracting more customers. Following the principles of sustainable tourism helps the
industry in generating more customers and revenues. Using the PESTLE analysis company can
analyse the factors of macro environment and its positive and negative impact. Using advance
technology in the tourism industry attracts more customers towards tourism. The micro
environment factors in the tourism industry are the marketing intermediaries, customers,
facilitators, other public's, hospitality enterprise.

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