Evaluating Nvsp Outlet Performance and Visi cooler productivity PDF

SWEAT THE ASSET IN THE CITY: UNDERSTANDING AND EVALUATING
NCVP OUTLET PERFORMANCE AND VISICOOLER PRODUCTIVITY
AT
SIP Project Report
Submitted in partial fulfillment of the requirements for the
PGDM
Program
(2020-20222)
Submitted by
Manan Chopra
20PGDM215
Supervisors:
●Ms. Anupriya Dhiman, Nestle India
●Dr. Nalin Jain, IMI New Delhi
International Management Institute, New Delhi
(2020-2022)
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ACKNOWLEDGEMENT
I am extremely glad to have had the opportunity to work with Nestlé India and to be a part of
their rapidly expanding family of employees, distributors, retailers, customers, and other
stakeholders. It has presented me with opportunities for professional and personal
development that I would not have had in a classroom setting.
I am honored to have worked with Nestlé and wish to acknowledge the guidance provided by
Dr. Nalin Jain and my institute International Management Institute, New Delhi for helping me
throughout the summer internship.
I was able to network with seasoned, motivated experts who have never hesitated to assist me
throughout my internship. I would like to express my gratitude to Mr. Parichay Abbhi, Regional
Sales Head, and Ms. Anupriya Dhiman, Area Sales Manager, in particular, for taking time out of
their busy schedules to guide me in order to attain my objectives. They have been pivotal in
educating me on the workings of the industry. I'd also like to thank all of the Sales Officers for
ensuring that my journey was as seamless as possible during these trying circumstances.
I would also like to thank Ms. Akshata Bangalore, Assistant Manager- Talend Acquisition, and
Ms. Meghna Menon, Branch HR Manager for their wholesome direction and support
throughout my internship.
This experience was one of the most important stepping stones in my career and personal
development. It has influenced my outlook and approach to the industry and company. I plan
to put my newly acquired skills and knowledge to the greatest possible use.
Thank You
Manan Chopra
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SELF- DECLARATION
I do hereby declare that this SIP Report Titled “Sweat the asset in the city: Understanding and
evaluating NCVP outlet performance and Visicooler productivity” submitted to the
International Management Institute New Delhi, in partial fulfillment of the Summer Internship
Project, is an original work done by me under the Auspices of the Placement Office of
International Management Institute, New Delhi. This work has not been submitted to any other
University/ Institution for any purpose.
Signature
Name: Manan Chopra
Roll Number: 20PGDM215
Program and Batch details: PGDM, 2020-2022
Date:
Signature
Professor
Faculty Mentor:
International Management Institute New Delhi
Date:
Signature
Professor
Dean/Chair Career Development:
International Management Institute New Delhi
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Date:
TABLE OF CONTENTS
EXECUTIVE SUMMARY 5
INTRODUCTION 6
Industry Overview (FMCG) 6
Nestle India Overview 7
PROJECT OBJECTIVE 10
PHASE 1: UNDERSTANDING NCVP GUIDELINES 11
PHASE 2: IDENTIFICATION OF IMPROVEMENT AREAS AND DATA ANALYSIS 12
Nestle’s Supply Chain Management 12
Region of Study 13
Channel Classification 14
Improvement Areas and Possible Improvement Areas 15
PHASE 3: COUNTER MEASURES AND RECOMMENDATIONS 16
LIMITATIONS OF THE STUDY & SCOPE OF FUTURE IMPROVEMENTS 17
Limitations 17
Scope for future improvements 17
PERSONAL LEARNINGS FROM SIP 18
BIBLIOGRAPHY 19
TABLE OF FIGURES
Figure 1: FMCG industry in India 6
Figure 2: Overview of FMCG sector in India 7
Figure 3: Merchandized CDZ and Maggi Corner outlets 13
Figure 4: Map of Chandigarh, Panchkula and Mohali 14
Figure 5: Channel classification 15
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