Balti Hut: Differentiating Indian Restaurant Brand with SWOT Analysis and Marketing Mix

BALTI HUT
INTRODUCTION
The poster is based on Balti Hut that uses different models i.e. Swot analysis
and marketing mix 4p’s model to differentiate it’s brand from others.
Vision
The main vision of the Balti Hut is to serve best food and it’s services to the
customer and in return earns lifetime loyalty of them on the brand.
Aim
The main goal of the Balti Hut is to offer best quality foods with wide range of
variety at the affordable prices.
Objectives
 To offer standard quality food
Mission
 To meet all category customer’s objectives by offering such kind
foods which comes in their budget.
MARKETING MIX
Product
Balti Hut posses’ wide product line that is classified into two broad categories
vegetarian and non-vegetarian.
Price
Balti Hut follows flexible pricing strategy for certain food items that helps
company to meet customer’s objectives.
Place
It is available in the centre market that causes it become easier to attract large
number of customers from wide variety food products.
Promotion
Balti Hut follows both type promotional channels i.e. traditional and online to
promote it’s brand image in the business market.
STP Analysis
Segmentation
Company targets psychographic, demographic and behavioural
segmented market to attract all category customers.
Targeting
The targeted audience are upper class, middle class and lower-class
customers.
Positioning
Balti Hut uses social media, radio and other key promotional tools
to influence brand positioning in the business market (Wu and Li, 2018).
Conclusion
The brief study provided understanding about Balti Hut’s aims to offer the
wide range of food products at the lower cost structure.
Financial opportunities
Banking institutions and angle investors uses by management of Balti Hut to
collect funds effectively.
Opportunities
 Good business expansion opportunities
Threats
 Tough competition in the food industry
SWOT ANALYSIS
Strength
 Standard quality food
 Wide range variety in foods
Weakness
 Limited resources
 No discount policy on occasions
Background
Balti Hut is an Indian restaurant and famous for it’s Indian dishes. It is
popularized for traditional taste and natural background (Phadermrod,
Crowder and Wills, 2019)
REFERENCES
Camilleri, M.A., 2018. Market segmentation, targeting and positioning.
In Travel marketing, tourism economics and the airline product (pp. 69-
83). Springer, Cham.