SWOT Analysis and Operational Impact Analysis

Swot Analysis and
Operational Impact Analysis
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Table of Contents
INTRODUCTION...........................................................................................................................3
Portfolio paper 2 SWOT analysis................................................................................................3
Portfolio paper 3 Operational impact analysis.............................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
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INTRODUCTION
Business environment consist of certain internal and external factors which may impact on
overall business operations. These factors need to be identified so that strategies are developed.
There are several model and concept used by firms in analysing environment. This portfolio will
describe about SWOT analysis of Aston Martin and how driver impact on operations of
company.
Portfolio paper 2 SWOT analysis
By evaluating the external drivers, it can be analysed that there is negative impact on
Aston Martin operations (Abdel-Basset, Mohamed, and Smarandache, 2018). It has highly
impacted on its growth and development. Besides that, there are many drivers in it such as
economic, environmental, etc. However, SWOT analysis will help in finding out internal factors
of firm such as strength, weakness, opportunities and threats. It is done as below :
 Strengths
 The company is having a strong brand image and equity in global market.
 They manufacture world class design cars with top stellar execution.
 The products are highly innovative with latest technological advancement features
installed in it. also, comfort in luxurious cars is strength of firm.
 Aston Martin is having strong presence in sports and racing field.
 Strong marketing and branding through advertising is done by them.
 They are having strong strategic partnership with small firms and other companies.
Weakness
 The firm is dependent on limited number of suppliers to provide products to customers in
market.
 They are entirely dependent on dealers for doing sales and promotion.
 Risk associated with geographical growth strategy.
 Aston Martin is having limited product portfolio in emerging economies such as India,
Indonesia, Turkey, etc.
 The liquidity issues are plaguing luxury car company (Elavarasan, and et.al. 2020).
 Competitors are offering similar type of products at same price.
Opportunities
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