SWOT Analysis Assignment: Disneyland in UK
Added on -2020-06-06
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TABLE OF CONTENTSDescription on the PESTLE, in relation to opening of Disneyland in UK.............................1The SWOT analysis on the Disneyland- ...............................................................................2Porters models: - ....................................................................................................................3REFERENCES................................................................................................................................5
Description on the PESTLE, in relation to opening of Disneyland in UKWith the help of this model, called PESTLE, one can identify the external factors thattends to impact upon the operational decisions of business entities. In the present context, it isapparent to assist in acknowledging the effects of opening Disneyland in UK where this modelmainly consists of 6 distinct factors and are as described below- Political factor- The political factor of UK is strong on considering the application oflaws, control in corruption and increment in government regulatory system (Diabate, 2017). TheDisneyland will have a favourable impact due to political stability in UK. The income tax rate inthis country is 20% on earnings up to 33,500 with 40% on earnings above the basic rate of150,000 and 45% on earnings more than $150, 000. In UK, such fluctuating tax rate tends toimpact upon the businesses. The corporate tax rate of UK is 19% which is an average factor andis favourable for opening Disneyland in UK. Economical factor- UK is having a strong economic position in relation to othercountries. It is ranked at 5th highest position for its GDP rate. This is mainly on considering itsdiversified economy in both public and private sectors. The inflation rate in UK is 3% thatdepicts an average ratio and also has a positive impact on the opening of Disneyland in UK. Inrecent period, the economic growth of UK has slowed down in the year 2017 due to a breakdownin pounds rate that affected the household incomes of consumers as well as their spending power.This can greatly affect the demand of Disneyland in UK. Social- In UK, the demand of Disneyland is effective in terms of youth who are morecurious about it. It is therefore to fulfil their requirements, the established Disneyland is requiredto provide unique services to attract large number of customers towards it (Lallani, 2017).Thisthe social factor can be change over the time and this are affect things are as lifestyle, religion,family of wealth. There is need to be aware of changes so that meet and expectation of consumercan be satisfied. Technological- UK is very effective in terms of increasing the quality of their innovativeskills. This is on comparing the same strength of UK with that to the United States. This willpositively impact the growth of Disney land in UK. By using good technological equipment thefirm is able to attract the large number of customers. With the help of introducing technologyand better modification they are able to introduce diversified commodities in market. This1
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