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SWOT Analysis of Broadway Café

   

Added on  2020-04-21

5 Pages396 Words269 Views
Running head: PROJECT MANAGEMENT Project ManagementName of the StudentName of the UniversityAuthor note

1PROJECT MANAGEMENTSWOT Analysis of Broadway CaféStrengths High grade java coffee beans Cheaper than other popular brandsPackaging is designed modernly with cups labeled along with the mugs to support themodern day taste (Brooks, Heffner and Henderson, 2014)Quality, taste and service is fantastic till dateProper reduction in cost (Everett 2014)Affordable productExcellent design of the storeWeaknessesThere is huge competition as there are other popular coffee shopsLess popularity as well as reputation in comparison with other coffee shopsNeed to provide their information in the different websites (Everett 2014)Proper marketing through proper usage of social media is required to expand thebusinessThere is no record or track for inventory of the company along with the payroll of theemployees (Brooks, Heffner and Henderson, 2014)OpportunitiesAs this is a home grown coffee, there is proper scope of expansion of the coffee shopin the local market Proper growth of niche for the ones who are enthusiasts as well as drinkers and trydifferent new flavors of coffee (Brooks, Heffner and Henderson, 2014)

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