SWOT Analysis: A Framework for Business Evaluation

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Marketing Management
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Executive summary
For a business to strategically achieve a competition edge, there is the need to analyze
and evaluate the outcome of the business operations. Effective tools such as the SWOT analysis
provide the framework for this evaluation. SWOT analysis evaluates the business using internal
factors such as strength and weakness and external factors such as opportunities and threats.
Strength and weakness are both internal factors which the business management has
power over. The business can effectively analyze their strength and weakness and apply
appropriate mechanism to ensure the strengths counter the weakness. The opportunities and
threats are however external factors which exist outside the influence of the business. SWOT
analysis prepare the business to anticipate future outcomes and come up with mitigating
solutions.

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Table of Contents
Executive summary.....................................................................................................................................2
INTRODUCTION...........................................................................................................................................3
SWOT Analysis.............................................................................................................................................4
The difference between internal and external factors................................................................................4
How IKEA has managed business threats....................................................................................................5
How IKEA has used SWOT analysis for business growth..............................................................................6
The SWOT analysis of Apple Inc...................................................................................................................6
Conclusion...................................................................................................................................................7
Bibliography................................................................................................................................................7