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Facebook Pestle and Swot Analysis

   

Added on  2020-12-10

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Introduction to BusinessEnvironment

ContentsINTRODUCTION...............................................................................................................1TASK – 1............................................................................................................................2PESTEL analysis............................................................................................................2TASK – 2............................................................................................................................5Porter’s five force analysis.............................................................................................5TASK – 3............................................................................................................................8Resources......................................................................................................................8Capabilities.....................................................................................................................9Core competencies........................................................................................................9TASK – 4..........................................................................................................................10SWOT analysis of Facebook Inc..................................................................................10CONCLUSION.................................................................................................................12REFERENCES................................................................................................................13

INTRODUCTIONBusiness takes into consideration various activities which is concern with theprocurement and acquisition of wealth. In simple words, it contains all the economicactivities which are concern with the production and exchange of products and services.For the purpose of earning money, each and every individual is engaged in some or theother work. But earning precious money is not easy. There are many factors presentswhich influences the activities of business either positively or negatively. Furthermore,the environment in which the organization performs their business is also affected bynumerous macro and micro environmental factors. Therefore, it becomes essential onthe part of companies to analyze the business environment with a view to overcome theimpact of such factors. It encompasses the surrounding factors that supports orhampers the development of business (Kew and Stredwick, 2005). Additionally, it alsoneeds natural resources, places and human beings to exist. When all these factors arecombined, the business environment is being shaped. Talking in references with themacro factors, they exist outside the business and encompass technology, economy,and environmental, political, social and legal aspects. The performance of the businessis highly influenced by all these factors. On contrary to this, there are micro factors thatexist inside the business such as internal strength, resources, capabilities, strategies,weaknesses and core skills of the organization. Pertaining to this, it is quite essential to assess the environment where the firmoperates the business. Therefore, the current research report is being undertaken with aview to analyze the business environment of Facebook Inc. the firm holds the position oftop leader in the area of social media. The company was established to aware thepeople in relation with the happenings in their surrounding world and enable them toshare their viewpoints, photos, happenings and ideas to all. There are many products ofthe company like Facebook, Instragram, Messenger, Oculus and WhatsApp. There arenumerous challenges that have come across Facebook Inc. such as micro (Competitivemarket of social media) and Macro (developing media industry). All these challengeshave a great impact on the performance of the organization (Our Mission, 2018). In thecurrent research report, numerous factors that impact the working of the firm will be1

evaluated. Thus, the main aim of the study is to analyze the Facebook Inc. who isperforming at the social media industry of the world and to help them in makingdecisions about maintaining strategic positions. TASK – 1PESTEL analysis With this framework, Facebook Inc. can evaluate the factors that are related withthe macro environment in which they operate their business. In addition to this, thecompany will be in a position to address the issues as well as alterations that will bedetermined in the PESTEL analysis. As the firm is the leader in the list of social mediamarket, they possess capabilities to maintain their sustainability by the way of researchand development, popularity and investment in regards with brand development. But,seeking help from this framework, Facebook Inc. will be able to identify the need ofchanging their strategies so as to sustain the position of their social networkingwebsites, mobile apps and display advertising services in the market through restrainingall the rivalries (Outlook segment findings, 2017). Therefore, it can be said that thoughthis framework, various macro-environmental factors influencing the condition of theorganization can be determined. The analysis of Facebook Inc.is being definedunderneath: Political factors Throwing light in relation with the business of Facebook Inc. it is concerned withthe political landscape. Through this element, the influence of government on theposition and working of the firm can be determined easily. Political factors have some orthe other influence on the working of the firm like environment of politic s in developedeconomies, attractiveness of government backing for globalization and barriers in themarket of China (Khattab and et.al, 2012). Due to the stable political conditions in thedeveloped nations, the company can avail the opportunities of diversification in suchmarkets. Furthermore, Facebook Inc. also has the chance to expand their social mediaand other related services all around the world by seeking help from the government forglobalization. Nonetheless, the firm is more likely to face the political barrier from the2

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