SWOT Analysis Assignment: CADBURY

Added on - 06 Jun 2020

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SWOT ANALYSIS FORCADBURY
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONSWOT analysis of business firm helps in identifying various competences of the firmwhich can be helpful in dealing with various risk associated with the growth of organisation.This also plays a significant role in defining various types of strategies in order to grab manyopportunities in current profitable market (Blery and Antoniades, 2010). In this particular reportSwot analysis of Cadbury is carried out which will help in studying about company strength andweaknesses also the threat and opportunities available in external environment.MAIN BODYThe Swot analysis of a business organisation helps in defining various type of strengthand weaknesses of a company. This helps in internal auditing of a firm which can help ingrabbing various type of opportunities and deal confidently with the future threat in developmentof organisation (Kavitha and Reddy, 2016). This Swot analysis helps in strategic planning andmanagement working environment of Cadbury in order to react actively towards the availableopportunities and the different types of risk which may be faced during implementation ofstrategies in practice.Strength-The major strength of this respective enterprise is that Cadbury is representedas a brand of chocolate in customers mind. The company is having strong brand recall andhaving motivated workforce of around 70,000 employees working of growth of business entity.The firm is having large number of loyal customer to the brand products. The company isfollowing strengthen marketing advertisement campaign which helps in effective promotion ofindustry products.1
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