SWOT Analysis of Kellogg Company

Kellogg's

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
Aims and objectives...............................................................................................................1
Kellogg's structure, culture, leadership and management role...............................................2
SWOT analysis.......................................................................................................................4
Maslow's model......................................................................................................................5
Porter five force model...........................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
An organization needs to allocate, coordinate and supervise its resources towards
achievement of organizational goal. This study will cover aims and objective of Kellogg's. It is
the largest breakfast cereal-maker brand. Company aims at creating a healthy environment by
production of convenience food and cereals. This organization have been a leading producer of
convenience food like cookies, pastries, snacks, cereals and other food products. Their products
are manufactured in more than 18 countries and sells products in 180 countries all over the
world.
It will identify strength and weakness which are internal to organization and opportunities
and threat which are external. Big companies invest a lot of amounts in marketing their products
and establishing an image of products in customers’ mind. Furthermore, it will discuss about
Kellogg's organizational structure, their culture, role of management and leadership.
Main body
Aims and objectives
Having set mission and aim helps managers to take decisions in planned and correct
manner. Some objectives of company are:
 To communicate people about importance of balanced lifestyle.
 To optimize use of resources and sponsor programs for public.
 Use of packaging which shows ingredients in order to communicate a positive message to
customers.
 To become world's leading producer for cereal and other food products.
 To become number one snack organization and cookie & cracker business in US market.
 To protect and conserve natural resources, set standards for employees.
 To produce products that meet different taste and preference of consumers.
1