SWOT Analysis, Marketing, and Finance of Barclays Bank

swot analysis/ marketing
and finance Barclays bank

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
SWOT Analysis of Barclays Bank: ............................................................................................3
Marketing strategy of Barclays Banks........................................................................................4
Finance of Barclays Bank ..........................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The current report is about Barclays Bank which is a investment and financial services
providers of London. It provides wide range of services such as wealth management, whole sale,
retail as well as international banking at global level (Swain and Samantray, 2019). The report
comprise SWOT analysis of Barclays Bank. In addition, valuable information regarding
marketing and financial strategies of company are also included in current report.
Main Body
SWOT Analysis of Barclays Bank:
It refers to a framework that is used to evaluate internal performance of a company. It
provides insights related to strengths of an organisation that differentiate it from others along
with weak points which need to be improved (Rumiński, 2018). In addition, SWOT analysis also
comprises several opportunities for future growth and success along with the threats present at
external environment. An analysis to examine the internal position of Barclays Bank has been
undertaken that is given as under:
Strengths:
Wide range of services: It is analysed that Barclays Bank provides a range of services
such as wealth management, retail and wholesale banking and many more in order to cater the
needs and requirements of target segment. With this, organisation is able to attract more number
of customers across the globe.
Strong presence in global market: The bank has presence at international level. Barclays
is a renowned brand that provides a wide range of services. At present, bank is operating nearly
in 50 countries globally. In addition, it has nearly 24 million of customers at global level as per
the recent report of FY 2018.
Weakness
Controversies: Barclays bank has faced several controversies in market due its
unappropriated practices in some countries such as Zimbabwe and more. Here, it was involved in
higher tax aversion. This negatively affects existing brand image of organisation.
Higher fees of directors: It is analysed that there are defaults in internal management of
Barclays Bank. It pays exponential higher amount to directors so that not able to pay sufficient
dividend to share holders. This practice also affect brand image of bank among customers.