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SWOT analysis of Aston Martin

   

Added on  2020-12-24

13 Pages3786 Words95 Views
Business and BusinessEnvironment.

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Types and purposes of various types of organisation along with their legal structures .......1P2 Size and scope of different organisations..............................................................................3TASK 2............................................................................................................................................4P3 Interrelation between different organisational departments and their link to objectives.......4TASK 3............................................................................................................................................6P4 Positive and Negative impact of macro environment on business operations.......................6TASK 4............................................................................................................................................8P5 SWOT analysis of Aston Martin............................................................................................8P6. Interrelation of Strength and weakness with external factors...............................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONBusiness environment is an integral part of effective and efficient management ofbusiness. It refers to total surroundings which have a direct or indirect influence on function ofbusiness. The company Aston Martin, UK is selected for better understanding of Businessenvironment. It is British manufacturer of luxury sports cars and grand toures. As there arevarious types of organisations like public, private and voluntary sector organisations and legalstructure is being explained. Apart from this, size and scope of chosen organisation has beenexplained. The report covers various types of business and link between organisational functionsand also impact of macro environment on organisations. As due to globalisation, companies areproducing goods in different countries, so for that impact of business environment factors andSWOT analysis has been also discussed.TASK 1P1 Types and purposes of various types of organisation along with their legal structures There are various types of companies are operating its business in country. Thesebusinesses are classified as Public, Private and voluntary. These organisations have theirdifferent purpose and legal structure. These legal structures will helps an organisation inperforming their specific goals and objectives effectively. Purpose and legal structure of thesecompanies are as below:Private Company:The private company is a business, which is owned or held under the private ownership.These type of companies have shareholders and they issue their stock but they are not allowed toissue their shares on public exchange. As the government of country have less control over theactivities and functions of these organisations.Aston Marting Lagonda Global Holding Plc is a Auto-mobile manufacturer, founded in 1913 byLionel Martin and Robert bamford. The company is traded at London Stock Exchange. Therevenue of company marked in 2017 was 876 million GBP. The company has around 1900employees (Siewiorek and et. al., 2012).Purpose of Aston Martin:To generate maximum revenue by and get customer satisfaction by providing qualityproducts and services to its customers.1

To create its brand awareness worldwide.To take competitive advantage by providing customized products to its customers.Legal Structure of private company:Partnership:Partnership is a mutual agreement between the two or more person, who shares sameobjective. The agreement contains element like salary of partners and ratio in which profit willbe distributed etc. If there is no agreement for profit and loss sharing ratio, then it would bedistributed equally.Sole Proprietorship:It is kind of business which is set up and maintained by a single person known as anowner of business. The benefit of this is, owner does not need to share its profit and loss to anyother and one has fully control over its business.Limited Companies:`The limited companies can be classified into two categories which are limited by sharesand guarantee. As it means liability of members within a company is limited up to unpaidamount on the shares held by them (Smith, 2016).Public Company:Public companies are those which activities and functions are significantly control by thegovernment of country. The main of these companies is to give their best for betterment ofnation. This company includes various activities like police, transport, education and healthcareetc.The National Health Service (NHS) is a public organisation of London whose aim is toprovide medical services to needy individuals of society. It is largest public sector of company inUK by with total 14,00,000 employees.Purpose of NHS:To provide the best health care services to societies needy people.To create awareness in society about healthy lifestyle.Legal Structure of Public company:Central Government:The central government made some laws regarding public companies so companies workaccording to rules and regulations.2

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