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SWOT analysis of British Airways | Essay

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Added on  2020-01-16

SWOT analysis of British Airways | Essay

   Added on 2020-01-16

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Write an essay as a SWOT analysisassessing the financial performance of anairline of your choice1
SWOT analysis of British Airways | Essay_1
Table of ContentsINTRODUCTION...........................................................................................................................3Background..................................................................................................................................3Ratio analysis...............................................................................................................................3CONCLUSION................................................................................................................................92
SWOT analysis of British Airways | Essay_2
INTRODUCTIONFinancial performance measures the outcome of the firm's operational activities in thefinancial aspects. For the present essay British Airways has been chosen in order to analyse theSWOT analysis on the financial performance of this entity. Furthermore, it has also focused oncalculating the different ratios that measures the financial performance of the company in theairline industry. BackgroundBritish airways counts among the largest airlines bin the whole United Kingdom in termsof Fleet size which will carries large base of customers in the same flight. This airline wasestablished with the cooperation provided by the government of the UK (Dženopoljac, Janoševicand Bontis, 2016). This airline managed to segment their whole firm into two divisions with thefinancial support enjoyed by this entity in order to get competitive advantage over its rivals whoare operating in the same stream. The British airways will later on after its establishment get thesupport of four different companies to enhance its financial and the operational base. Thecompanies which were merged in the British airways includes British Overseas airways, BritishEuropean Airways, Cambrian airways and North-east airways. This merger will showcase theability of the current entity who got financial and the personnel support from all theseorganizations. The airport hubs currently are under this business is Gatwick and Heath rowwhich are famous airports of the London.Ratio analysisIt is regarded as one of the important tool used to assess the existing financial strengthsand weaknesses of this entity by comparing their performance with the previous year facts andthe figures. The ratio analysis will emphasis on different categories such as profitability,liquidity, efficiency and solvency ratios to identify the existing weaknesses which can be coverup by the strengths of an organization in order to beat variety of rivals who posing threatsexternally. This tool will also help in assessing the financial statements framed by an enterprisesuch as income and balance sheet. ParticularsFormula20142015Net sales1171911333Operating 97512393
SWOT analysis of British Airways | Essay_3

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