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A33124-SmallBusinessEnterprise14866303001 Student Name Course Name Date
A33124-SmallBusinessEnterprise14866303002 I choose on Caffe Finix shop located in Stratford around the Stratford College and the Westfield Shopping Centre. It was opened way back in 2009. It famous for its daily necessity for providing services to coffee addicts as they get away from the daily boredom. They meet fiends and a couple of people during the sessions. Some people read the books while in there as others stare on the screens, all aimed to relief from the daily stress and boredom. It is owned by Mr. Khan, a business man who has got an experience for over 17 years now. The coffee shop is 1500 square foot. It rises up to 25000 sterling pounds with about seven employees. The shop provides tea, coffee and breakfast mostly to Stratford College students. SWOT ANALYSIS The firm has the capabilities and resources to keep it in business. Basing on SWOT, the first step of planning that helps investors to make sound decisions in focusing to the key issues. SWOT is the only tool that company officials can use to plan ahead or in formulation of the strategic plan. Itis about the Strengths, Weaknesses, Opportunities and Threats of the firm in question. It is used for the internal business analysis as well as the external analysis for the inclusions like the opportunities and threats re from the outside part of the business. SWOT is used in marketing because it is easy, and intuitive. It gives useful information to help in matching the company’s resources and its capabilities to the environment of operation, more specifically the competitive environment. Strengths It is about the areas or aspects of the firm or any business in place where the firm does better. They are the resource advantage in relation to the competitors and the market needs available in the domains of the business. It is the opportunities that gives advantage to the firm in competition for a better share in the market .It is what provides the business with comparative advantages in the entire market .They are the strengths that arise from the resources of the business and the competencies available and within the access of the firm. Examples of Strengths enlisted by some firms to provide evidence on strengths. CompanyStrengths AppleInnovation of product TescoBroad range of product Coca-ColaStronger brand name The following are the strengths of the Caffe Finix Shop
A33124-SmallBusinessEnterprise14866303003 It has a broad product range Excellence in fresh, quality food and coffee Good business location along high street and around shopping centers Nice reputation amongst its customers Ever growing sales turn over Weaknesses They are the inefficiencies, limitation deficiency in a business or say the competencies relative to the competitors which make the firm to appear in effective. The Caffe Finix has the following weaknesses 1.Weak food sector in provision as compared to others 2.Most brand names for it business are not known all over 3.Expensive rent Opportunities They are aspects of the environment which a firm can take advantage of or capitalize on to flourish further in business. The firm can only succeed depending on whether its strengths its opportunities in the environment are many and viable and can only be utilized fully by the firm for it has opportunities to exploit. The following make up the Caffe Finix Shop opportunities 1.Selling of the brand name to earn profit through carrying out franchise businesses which is way easier to start. 2.Investing more capital in the Unite d Kingdom for the UK market has a growing market for sandwich shops which is also growing at an exponential rate 3.Provide the competitive price in cases of directly contracting or simply investing in the developing nations 4.Being opportunity cautious and working on seeing more opportunities and market niche to conquer. Threats Threats are the aspects in the business environment which aim at hindering the firm from achieving its objective. An environmental threat is a challenge posed by an un favorable trend or development that would lead in the absence of defensive marketing action, to deterioration insales or profit. Threat should be classified according to seriousness and probability of occurrence. They include the following
A33124-SmallBusinessEnterprise14866303004 1.Government new policies and taxations 2.Political instability for instance wars 3.Competitors Caffe Finix Profit and Loss Account for the year ended 29thApril 2015 and 29th2016 fiscal years. 2015 (Sterling pounds)2016 (Sterling Pounds) Sales120000200000 Cost of sales80000150000 Gross Profit4000050000 Overhead costs1000015000 Net Profit3000035000 Caffe Finix Balance Sheet as at 30thMay 2015 and May 2016 Fiscal years 2015 (Sterling Pounds)2016 (Sterling Pounds) Fixed asset1500012000 Current asset Stock700018000 Debtors1200036000 Bank10000 2000054000 Less current liabilities Creditors600015000 Bank overdraft010000 Working capital600025000 Net assets1400029000 Financed by capital2900041000 Opening capital220002900 Add net profit3000035000 5200064000 Less drawings2300023000 Closing capital2900041000
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