Swot Analysis Of Coastal Medical Center

Running head: HEALTHCARE STRATEGIC DEVELOPMENT
SWOT ANALYSIS OF COASTAL MEDICAL CENTER
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SWOT ANALYSIS OF COASTAL MEDICAL CENTER1
Introduction
According to Kim, Gaukler, & Lee (2016), healthcare organization or hospital are
evolving constantly and it is necessary for every hospital to formulate continual strategic
planning to provide effective service towards the patients and community. SWOT analysis is
an effective tool for building strategic planning in the hospital (Gürel, & Tat, 2017). Coastal
medical center need to formulate strategic planning and with the help of SWOT analysis, the
internal and external factors would be analyzed. This paper intend to examine the SWOT
analysis of the Coastal medical center.
Internal Analysis
Coastal medical center (CMC) is 450-bed regional hospital that provide multiple
ranges of services within the hospital. This hospital provide services in the coastal city
including three countries. The healthcare costs are higher in the region and therefore, many
businesses forming a coalition for hiring full time employees and to achieve the reduction in
the cost of healthcare. The CMC offers highest cost in the state, however CMC also have two
exceptional university affiliated teaching medical center. The admission are down by 14
percent, surgical admission are also down by 6.7 percent and ambulatory care visits are also
low by 10 percent. However, the Medicaid admissions has increased by 11 percent. CMC
also has also advantage in the market of substance abuse, psychiatrics, obstetrics and
pediatrics. Apart from this, they also dominate market in delivering of medical along with
surgical care. The corporate staffs in the CMC are in multiple offices that includes office of
the CEO, office of senior vice president for finance, marketing, strategic planning, medical
staffs, legal affairs and corporate development. The value of the CMC are identified in the
area of patient satisfaction, health outcomes, and readmission rates for heart attack, patient