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SWOT Analysis of NEXT - Assignment

   

Added on  2020-10-05

9 Pages2117 Words419 Views
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REPORT
SWOT Analysis of NEXT - Assignment_1

EXECUTIVE SUMMARYThe report is based on NEXT plc which is going to expand their business operation inanother country that is Brazil. In addition to this, there are different tools which need tounderstand different aspects of Brazil market such as Porters five force model that assist inevaluating various forces of market such as rivals, suppliers and so more. Moreover, PESTLEanalysis assist in identifying external factors which directly effect on NEXT company operationsand functions. For understand marketing positioning of company, STP model can be used foridentifying accurate position in the market. There are different entry methods which can beadopted by company such as exporting, licensing while expanding business operations in marketplace of Brazil.
SWOT Analysis of NEXT - Assignment_2

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4Company analysis...................................................................................................................4Marketing Environment Analysis...........................................................................................5Market competitiveness..........................................................................................................5Justification of the market choice and target segment............................................................6Market Entry Strategy............................................................................................................7RECOMMENDATION...................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
SWOT Analysis of NEXT - Assignment_3

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