SWOT Analysis of Sainsbury
Added on -2019-12-03
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Marketing
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1SWOT Analysis...............................................................................................................................1PESTEL analysis.............................................................................................................................2Porters five forces analysis..............................................................................................................3Internal Audit...................................................................................................................................3Market share.....................................................................................................................................4Profits...............................................................................................................................................5Cost..................................................................................................................................................6Customers Profile.............................................................................................................................6Effectiveness of marketing mix.......................................................................................................7SMART objectives...........................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
Index of TablesTable 1: Sales revenue of Sainsbury................................................................................................5Table 2: Profit earned by Sainsbury.................................................................................................61
Illustration IndexIllustration 1: Market share of Sainsbury.........................................................................................72
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