SWOT Analysis of Starbucks : Assignment

Added on - 22 Nov 2020

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SWOT Analysis ofStarbucks
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3SWOT Analysis of Starbucks.....................................................................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONSWOT Analysis is the strategic technique that supports organization in identifying itsstrength, weakness, opportunities and threats. Here SWOT analysis of Starbucks will bediscussed in report. Starbucks is an American brand which deals in beverages and snacks(Mhlanga,2018). This company has its own brand image which attracts huge customers.MAIN BODYSWOT Analysis of StarbucksStrengthsStrong financial performanceStrong financial performance is the key strength of Starbucks which helps the company tooccupy number one position in the world of beverages and coffee industry.Brand name and qualityThe strength of Starbucks is brand name due to which The consumer creates a good image intheir mind which includes excellent quality at reasonable price. Also, company is dominant fortheir competitors.Figure 1: SWOT analysisSource:(SWOT of Starbucks, 2017)
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