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SWOT Analysis of Starbucks : Assignment

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Added on  2020-11-23

SWOT Analysis of Starbucks : Assignment

   Added on 2020-11-23

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SWOT Analysis ofStarbucks
SWOT Analysis of Starbucks : Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3SWOT Analysis of Starbucks.....................................................................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
SWOT Analysis of Starbucks : Assignment_2
INTRODUCTIONSWOT Analysis is the strategic technique that supports organization in identifying itsstrength, weakness, opportunities and threats. Here SWOT analysis of Starbucks will bediscussed in report. Starbucks is an American brand which deals in beverages and snacks(Mhlanga,2018). This company has its own brand image which attracts huge customers.MAIN BODYSWOT Analysis of StarbucksStrengthsStrong financial performance Strong financial performance is the key strength of Starbucks which helps the company tooccupy number one position in the world of beverages and coffee industry. Brand name and qualityThe strength of Starbucks is brand name due to which The consumer creates a good image intheir mind which includes excellent quality at reasonable price. Also, company is dominant fortheir competitors. Figure 1: SWOT analysisSource: (SWOT of Starbucks, 2017)
SWOT Analysis of Starbucks : Assignment_3

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