SWOT Analysis of Travelodge
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Added on 2020-12-18
SWOT Analysis of Travelodge
Added on 2020-12-18
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SWOT analysisStrengthsOne of the major strengths of the Travelodge is presence in the rightlocation.They have high synergies amongst stakeholders.WeaknessesLack of training among employeesLack of mixing among market policy and organization policyOpportunitiesThey can adopt an online service for delivery of productsGo globalPartnership with international firmThreatsNew entry in the marketLack of talented employeesLack of financial support.Company overview It is a third largest hotelchain in the UK by the 32600number of bed rooms. Itprovides accommodation,travelling, lodging and foodingfacilities to the customers.Executive summary The organization that has beendiscussed is this present report isTravelodge. This is a hospitalityorganization which is second largest inthe budget hotel sector having morethan 32,600 rooms across the world.The organization has already a stronghold on present market as well ascustomer segment, through this panthey will attempt to reach out to thefresh and relatively untapped segmentin the world.REFERENCESOttman, J., 2017.The new rules of green marketing: Strategies, tools, and inspiration forsustainable branding. Routledge.Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning.PositioningPositioning refers to the place at whichTravelodge will going to target the services fromwhere they can reach the most valuable customersegmentSegmentationTravelodge’s segmentation targeting andpositioning refers to ways in which theorganization chose to provide the services toand give position to the services to fulfil theneeds and aspiration of these individuals in thebest possible mannersMARKETING PLAN FOR TRAVELODGETargetingTargeting refers that which will be the targetcustomers of the Travelodge. They have tofind the most attractive area which helpsthem to maximize their profits. External analysis It includes those factors which canaffects the business from outside theenvironment. The factors includes -Political Political stability and importance ofLodging sector in the country'seconomyBureaucracy and interference inLodging industry by government Economic Government intervention in the freemarket and related ServicesInflation rates Social Demographics and skill level of thepopulationCulture (gender roles, socialconventions etc.)Technological Impact on cost structure in Lodgingindustry Impact on value chain structure in
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