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(Solution) Swot Analysis of Unilever
Added on -2020-12-09
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GLOBAL BUSINESS
TABLE OF CONTENTS1.0 INTRODUCTION.....................................................................................................................12.0 GLOBAL BUSINESS...............................................................................................................13.0 INDUSTRY ANALYSIS..........................................................................................................13.1 SWOT analysis of Unilever...................................................................................................13.2 Competitive analysis of Unilever..........................................................................................24.0 BELGIUM COUNTRY ANALYSIS........................................................................................34.1 C.A.G.E analysis of Belgium................................................................................................34.2 Potential market analyses......................................................................................................35. MANAGERIAL CHALLENGES...............................................................................................36. OPERATIONAL CHALLENGES..............................................................................................47.0 ENTRY STRATEGY................................................................................................................58. CONCLUSION AND RECOMMENDATIONS........................................................................5REFERENCES................................................................................................................................7
1.0 INTRODUCTIONGlobalisation has increased opportunities for organisation to expand their business acrossthe world and have supported firms in improving efficiency of business to great extent (Low,2016). Present study is based on Unilever that operates in consumer goods industry. Firm offersfoods, beverages, personal care products to consumers. Enterprise is planning to expand itsbusiness in Belgium, as it is its target market. It is targeting to families and professionals. Firm isplanning to enter into this location through licensing strategy, this will help in minimising risk offailure and will support in establish the branch in Belgium successfully. Current assignment willconduct industry analyses and target country analyses. Furthermore, it will describe managerialchallenges face by the firm in new location.2.0 GLOBAL BUSINESS Globalisation has made companies to spread its business across the world. Global businessrefers to conducting business operations across the country's border. It is basically trading ofgoods and services in the international markets by the organisations and such organisations arecalled global business companies.Unilever is a global business company carrying out its business in the different parts ofthe world. Global business is necessary because with the advancement of technology and worldlevel business infrastructure for conducting the business has led the Unilever to enter into theinternational markets, capture more customers across the globe, reduce its operational costs bytaking the advantage of economies of sales, have competitive edge over other competitive firms.Global business also helps the company to grab greater talented and experienced people for itand in improving the brand image of the company (Sassen, 2018).3.0 INDUSTRY ANALYSIS 3.1 SWOT analysis of Unilever StrengthsGlobally brand operating in more than 190 countries.Wide range of consumer products diversity.Economies of scale.Competitive pricing of the products.1
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