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SWOT Analysis of Virgin Atlantic

   

Added on  2020-10-05

5 Pages931 Words211 Views
SWOT Analysis

M1 Analysis of macro environment to determine strategic management decisionMacro environment of an organisation provides various opportunities and also createthreats in the market that affects the ability to perform business (Islam and Mamun, 2017). ForVirgin Atlantic all the opportunities and threats that are related to macro environment aredescribed below:Political: political factor in a country affect the business operations and also provideopportunity to run the business smoothly. Opportunity: If political parties of UK introduce a new policy like tax reduction forairlines industry than this will be an opportunity for the company company to operatebusiness effectively. Threat: Security factors are affecting business of airlines industry if the government ofdifferent countries implement any new policy in which strict rules mentioned than it mayaffect negatively in future which is a threat.Economical: Different type of trade policies and economy related decisions are the typeof such factors. Opportunity: As government of UK and other countries are providing opportunities todifferent sectors in order to enhance their nation income hence it is a good chance forVirgin Atlantic to operate business more efficiently.Threat: If inflation rate in future get decreased than it will affect the business of VirginAtlantic because purchasing power will also be reduced.Social: All the preferences, needs, age, taste, educational level etc. that are related tocustomers directly impact business of organisations like Virgin Atlantic. Opportunity: If Virgin Atlantic can launch a new and effective travel plan according toneeds of customers than it may help to increase profitability in up coming period. Threat: Changed perception and needs of customers in future may affect businessoperations of Virgin Atlantic directly (PANDEY, 2017).Technological: market trends and introduction of new technologies in market are relatedto such type of factors that may help to enhance profits.Opportunity: Use of new and innovative technology in flights will be a goodopportunity for Virgin Atlantic in future as most of the customers get attracted towardtechnology (Sarsby, 2016).1

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