SWOT Analysis and Porter's Five Forces of Sports Apparel

Decision-Making

SWOT analysis of Sports apparel
1. Strength:
 Great presence in the market of United Kingdom, Australia and Spain.
 Wide range of products with high quality.
 Larger customer base by dealing in footwear as well as sports wear
(Allied Market research, 2018).
2. Weaknesses
 The business of its footwear and sports wear is highly dependent on the
share of market. While moving to India, it is therefore required by the
Sports apparel to research the market well before moving.
 Sometimes, shortage of labor is also the issue that results in delay in
timely delivery of products.

3. Opportunities
 Due to increasing demand of customers in sports and footwear, it
can add the various products in its product line.
 In India, it can expand the market by properly researching the
needs of celebrity customers (Kapoor, 2014).
 The data also states that clothing market in India is increasing to
a great extent that presents a great opportunity to expand its
market.
 It can also add the different products in its product such as
sunglasses and Jewellery.