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SWOT Analysis of McDonald : Report

   

Added on  2020-06-06

6 Pages829 Words97 Views
SWOT Analysis
SWOT Analysis of McDonald : Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
SWOT Analysis of McDonald : Report_2
INTRODUCTIONIn each and every business entity, analysis needs to be done by using the different toolsand techniques. If they are adopting SWOT analysis then this will helps in identifying andanalysing the strength, weakness, opportunities and threats (McDonald and Wilson, 2016).Present report is based on McDonald's which serves the local as well as relevant menu of foodsand drinks at a reasonable rates. MAIN BODYMcDonald's is a restaurant which serve a relevant menu of food as well as drinks in aappropriate quality and sells at a reasonable price. The system of business entity is comprise withthe both company owned and franchise owned. Strength:McDonald's having a good brand image, name along with the reputation in the market.Company having a largest market share. When Burger king decreases their share inmarket in the year 2006 then at that time market share of McDonald's increases. In thepresent time, market share of McDonald's is approx 19%.McDonald's provide training to the managers which help them in development in variousareas (Comino and Ferretti, 2016). Managers of business entity is using updated and innovative technology which helps inattracting large number of consumers. They are using good strategies for marketing which assist in attaining success.Weakness: The company having a unhealthy image of food and this having a negative effect. Dishesof McDonald's provide large number of calories but not nutrition. Loss of consumers due to high competition in the fast food industry and the maincompetitors are Burger king, Wendy's etc. McDonald's having a high employee turnover rate although business entity having a goodemployers or staff members (Baycheva-Merger and Wolfslehner, 2016). Managers have to take action which is associated with the environmental issue and thiswill contribute to ozone depletion.1
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