SWOT Analysis of Tesco | Global Business Environment

RUNNING HEAD: GLOBAL BUSINESS ENVIRONMENT
GLOBAL BUSINESS ENVIRONMENT
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GLOBAL BUSINESS ENVIRONMENT1
Executive summary:
SWOT analysis is used by the management team of the business organisation to identify the
strengths, weaknesses, opportunities, threats of the company. The identified key drivers can
create an impact on the business operation. TESCO is the biggest retailer in the UK. This
company is a British international groceries and general merchandise retailer. This report will
conduct a SWOT analysis of this organisation to identify its strengths, weaknesses,
opportunities, and threats. Identified key drivers, which will be identified by the SWOT
analysis, can create an impact on TESCO’s functional areas like marketing, operation.

GLOBAL BUSINESS ENVIRONMENT2
Table of Contents
Introduction:...............................................................................................................................3
SWOT analysis:.........................................................................................................................3
Strengths:................................................................................................................................3
Weaknesses:...........................................................................................................................4
Opportunities:.........................................................................................................................5
Threats:...................................................................................................................................6
Impact of key drivers on business operation and marketing:.....................................................6
Conclusion:................................................................................................................................7
References:.................................................................................................................................8