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Swot and Pestel Analysis of Boots

   

Added on  2021-02-20

11 Pages1635 Words4110 Views
BOOTS (SHOP)

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................31 Industry Data.............................................................................................................................32 Key issues, competitors, strengths and weakness.....................................................................33 SWOT and PESTEL of company.............................................................................................34 Competitive position.................................................................................................................55 Key issues faced by company...................................................................................................5CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7

INTRODUCTIONBoots is the company which operated in beauty and health and care product retailindustry. This company is founded by John Boot in 1849. headquarter of the company isBeeaton, Nottingham, United Kingdom. This report will help to explain the key business analysisof the boots company but SWOT and PESTLE analysis. Further more with the help of thePorter's five analysis competitive -position of the Boots company will be identified. Lastly keymajor issues in the management of the Boots company will be described. MAIN BODY1 Industry DataBoots is a trading health and beauty retailer company, which falls under the pharmacychain in the United kingdom. This not only serve their services in the UK but also operated inIreland and Thailand. In the UK the retail industry operating very well and contribute a lot to thegrowth of the UK economy. In the year of 2017 it helped to generate £395 billion sales and319,000 retail business are operated in UK (Phadermrod, Crowder and Wills, 2019).2 Key issues, competitors, strengths and weaknessAs this Boots operate in beauty,health and care field which is trending retailer in UK.This company have number of rivals like Walmart, target, CVC health, CVC pharmacy etcwhich gives the tough competition to Boots company. Key strength of the company is itsemployees, Boots has 354,000 number of employees which contribute a lot to achieve its target.One of the weakness of Boots in low expansion in global market. 3 SWOT and PESTEL of companySWOT analysis StrengthOne of the main strength of the Boot company is that it has strong research anddevelopment that help the company to detailed market knowledge.Boots company offer the wide range of innovative products.Another strength is that, it has many subsidiary brand that help to hold the market andsustain the lead in market. WeaknessLimited global areas as compare to the competitors in the market is its one of theweakness.

Business of the boots is only depend on the UK market that lead to the fluctuation to thebusiness.OpportunitiesBoots company can expand its business into other countries as well. Boots can also increase its product portfolio as this has multi brand options for theircustomers.Threats Low cost of the products can create the low quality product in the mind of the customers,so that they will not buy its products.Strong competition in local market and global brand are main threat of Boots.Substitute an copying products now become the threat for Boots and affect its business. PESTLE analysisPolitical — Changing and unstable political condition of the country will affect the business ofthe Boots. As company have to change its strategies as according to their political region. Thismay lead to the change in management style of the Boots. Because of the change employees mayleave the company and this will affect the productivity (Abulude and et.al., 2018).Economical — Good economical condition of the country will help the Boots company. Asgood economical condition have low interest and taxation system so the price of the Bootsproducts might be low. This will increase the profit share of company in the market. Goodeconomic conditions help the company to get the best resources as well for their innovation anddevelopment.Social — As Boots operate in beauty retailer industry, which is socially connected with thepeople. If company produce their beauty products as according to the major skin problem of thecustomers, and according to the age and gender, then this will give hike to business. And in thispromotional activity also play vital role by emotionally connect people through advertisement. Technological — Technological up gradation will help Boots company to produce the qualitybeauty products for their customers as according to the different requirements of the people. Butto bring technological advancement in the company may be costly for Boots as it may have toincrease its product price. This increase in price will affect the demand and profit of boots. Legal — If Boots company follow all the laws and regulation in their company like, health andsafety law for the employees, consumer protection law, equity act etc. then this will helpthe

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