Swot and Pestel Analysis of Hilton Hotel
Added on 2021-02-19
17 Pages5903 Words94 Views
Business Health Check
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Examine the objectives of the business............................................................................11.2 Factors that effect upon the business................................................................................21.3 Determine potential developments to the business organisation and operations.............5M1.Analyse how the objectives of their chosen organisation meet the ‘SMART’ criteria oforganisational objectives........................................................................................................6D1. analyse how the elements of Ansoff’s Growth Matrix have contributed to improvementsto their chosen organisation....................................................................................................6TASK 2............................................................................................................................................72.1 Effectiveness of the business............................................................................................72.2 Develop plans to improve the business and justification of their value...........................8M2 Evaluate how the effectiveness of areas of business can contribute to organisationalgrowth.....................................................................................................................................9D2 Critically analyse how plans developed can lead to an improvement in the business...10TASK 3..........................................................................................................................................103.1 Evaluate present skills of employees and management.................................................103.2 Justify and devise plans for the improvement of skills for management and staff........11M3 Analyse effect current experience, skills and abilities of management and staff may haveon the business......................................................................................................................12D3 Critically evaluate various methods that can be used to develop the skills of managementand staff of their chosen organisation...................................................................................13CONCLUSION..............................................................................................................................13RECOMMENDATIONS...............................................................................................................13REFERENECES............................................................................................................................15
INTRODUCTIONHospitality industry includes various area of services sector that involvesaccommodation, travelling, and many more. This is accountable for facilitating food, servicesand accommodation into several places such as in hotels, resorts etc. This industry is leadingrapidly within market that aids country to enhance its profitability (Arntz-Gray, 2016). There aremany services that are involved in this industry for its guests, visitors and so on. For this reportthe chosen company is Hilton Hotel which is a international brands of full services and resorts.Its headquarters is in McLean, Virginia, US. The purpose of this report is to examine objectives,vision and mission of selected firm. The external as well as internal factors effects haveexplained with the aids of models and theories. Apart from this, the potential improvements tobusiness enterprise or operation are explained. Effectiveness of business and plans are develop toimprove enterprise and justification about their value. Justification of plans for the improvementsof skills for employees and management are also mentioned in this report. TASK 11.1 Examine the objectives of the businessHilton is the fastest growing multinational hospitality firm that facilitate effectiveservices to their guests. It was established by Canrad Hilton in year 1919 having headquarters inVirginia, United States. This firm is an international brand that facilitate full services into resortsas well as hotels in all over world and operates in approx. 85 countries. In year 1927, they openstheir first hotel with AC and cold water running in guest rooms. Thereafter in 1947, it becomethe first hotel that install TV into their guest rooms as well as in 1959, they introduce their firstairport hotel and pioneers airport hotel concepts. In year 1973, they started the reservationservices utilising compute technology. A new dining concepts is launched Herb N' Kitchen in2013 now they has approx 540 Hilton hotels and resorts running into 78 countries on 6continents. Objectives: Short- term objective: “To facilitate effective hospitality services by enhancing thestandard through personnel interchange as well as aids into hotel staffing”. Long-term objective: “To minimise consumption of energy from direct operations aswell as decrease output of waste and water”.
Mission:“To become most hospitable firm in entire world through developing heartfelt experiencefor visitors as well as facilitate standard quality services for keeping good positive image”. Vision:“To deliver extraordinary experiences to all visitors all time in order to accomplish theEarth with lights as well as warmth of hospitality services”. 1.2 Factors that effect upon the businessHilton Company has to deal with several environmental external as well as internalfactors. These factors have negative and positive effect upon respective firm services. Foranalysing their external environment, PESTEL model is applied (Brown and et.al, 2014). This isan strategic analytical tool that aids firm in finding possible impact of macro environment uponHilton longer profitability as well as growth. Political factor: It is refers as the success key of firm as Hilton has resorts and hotelswithin several nations as well as required to deal with all political situations into world.Political factors involves political stability, taxation policies, legal framework forcontract enforcement and so on. Firm has to examine various kinds of politicalenvironment that may effect operations and risk of business from political factors whichinfluences guest into that country. As there is some changes into taxation policies therespective firm have to comply that which impact their business operations. Economic factor: This is the factors that consider to GDP growth of country or adversemovement of currency upon nation. Hilton has to undertake these factors before makingany decisions regarding their activities. Firm has to measure the factors of externalenvironment like foreign exchange rate, inflation rate of nation that ascertain investmentneeds and demands into economy. Respective firm has to consider economic factors inorder to have competitive advantage through facilitating several and effective quality ofservices in compare to their rivals. Labour cost as well as personnel skill level intoeconomy of nation will also has effect on whole Hilton Hotel performance. Social factor: This involves social belief, culture, behaviours of individuals towardshospitality sector which has effect upon Hilton profit. These macro environments involvepeople cultures and social conventions in that society (Chen and Wang, 2016). Wholethese factors have optimistic and pessimistic effect upon business operations. Society
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