SWOT and PESTEL Analysis of Tesco

This presentation provides a comprehensive SWOT and PESTEL analysis of Tesco, including its strengths, weaknesses, opportunities, threats, and the political, economic, social, technological, environmental, and legal factors affecting the company.

TESCO
SWOT AND PESTEL ANALYSIS

INTRODUCTION
 Tesco have been engaged in operating retail businesses in UK since 1919. The
growth and development have been achieved by this industry in this respective
year which have been resulted in the number of stores at various places as well as
increment in the product line of the organisation.

SWOT analysis on Tesco

STRENGTH
 It is the largest, most profitable and famous retail operating chain in UK.
 It has the influences of various brands and products in the operating activities
which denotes its strength in market.
 It has higher market share in relation with retailing business, consumer services
and shopping experiences of such individual.
 It has global identity as well as brand have managed the cultural and operational
needs of the business accordingly.

WEAKNESSES
 The subsidies organisation is not preforming as per expectations which are having
the negative influences of the past credit crisis.
 There are various competitors which are stated in the market such as Sainsbury,
Iceland super market and Marks & Spencer.

OPPORTUNITIES:
 It required that the business must proceed for expansion of the operations among
various other countries.
 Improving the internal technical system to bring better financial control over the
costs and revenue

THREAT:
 The economical issues have been reflecting here which are basically the recession
and inflation in market
 Increasing number of competitors will be affecting the operational ascertainment
and analysis over the data base.

PESTEL analysis on Tesco

POLITICAL
 Tesco have been operating in various countries which insist that there have been
impacts of huge political influences.
 It has several benefits too as WTO have facilitated the free flow of foreign trades
which will removes all the barriers stated in the market.

ECONOMICAL:
 There have been influences of various brand in the business which are offering
household and grocery relevant product among society.
 It has been planned by professionals to launch the cost efficient and quality
effective products among the society which can easily be afforded by them.

SOCIAL:
 It has been planned by professionals in respect with designing and facilitating
products for each categories of consumers.
 The brand which are engaged with Tesco have been decided and analysed as per
their relevancy in society with respect to products.

TECHNICAL
 In developing the consumer trust in the organisation there have been various
reforms were made by the organisation.
 Use of digital transactional process have helped consumers in making payments
on their bills.
 The payment system includes PayQwid, Clubcard and NFC techniques which are
convenient and quick in terms of making payments

ENVIRONMENTAL:
 Tesco.com have been operated by the organisation on which Tesco Van drivers are
saving fuel through selecting specific routes.
 These vans are also collecting waste plastic bags which have been proceed for
recycling them.

LEGAL:
 There have been various legal issues which have been incurred in the business
and have been resolved by them such as 17 workers sued organisation on the basis
of age and gender discrimination
 Issue of misleading the accounting information and incurring fraud which have
penalised them for making payment about 12 million GBP.

REFERENCES
Tesco's made-up farm brands: tricking the consumer or a smart move. 2018.
[Online]. Available through :<https://www.campaignlive.co.uk/article/tescos-made-
up-farm-brands-tricking-consumer-smart-move/1388551>.