SWOT and PESTLE Analysis of Bauhaus HK Company

Added on - 22 Jul 2020

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Strategic Management
Table of ContentsINTRODUCTION...........................................................................................................................1Company Background.....................................................................................................................1TASK 1............................................................................................................................................1An internal analysis of the Bauhaus HK company (SWOT analysis)........................................1TASK 2............................................................................................................................................4An External analysis of Bauhaus HK company (PESTEL analysis)..........................................4TASK 3............................................................................................................................................6Porters Five Forces......................................................................................................................6TASK 4............................................................................................................................................8Bowman's Strategy clock............................................................................................................8CONCLUSION................................................................................................................................9RECOMMENDATION...................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONStrategic management is an effective process of planning, monitoring analysis of all thefactors which is performing in the business organization to meet the goals and objectives inappropriate time period. It al about the strategies which h is used by the manager of the companyto get better performance in the marketplace. It is an important process in which the top levelmanagement of the company implement the plan for achieving its end target as well as goals. Intoday's modern era doing management of all the strategies is more important because with thehelp of this process business easily achieve its objectives in appropriate manner (StrategicManagement - Meaning and Important Concepts, 2017). Basically it is the continuous process toidentification as well as implementation of organization long term goals. Present report is basedon Bauhaus HK company, which provide multinational fashion products in Hong Kong. It is anretail store which sell their fashion brand in around the world. In this reports it define that how toinfluence the strategic action with in the cited firm. Internal and external analysis is alsomentioned in this project which aid in taking competitive advantage in market place. Along withthis PESTEL analysis and Porters Five forces are also discussed in their project. This reportdefine internal outlines of the Bauhaus HK company so that they make effective and effectiveplan to get higher success at market with the help of evaluating their products and services.Company BackgroundBauhaus HK company is a multinational fashion brand which was established in1991 andthe initial start at Nathan road in Tsim Sha Tusi for sale their products to its larger customers.They opened their first store with the name of Bauhaus flagship, this outlets selling their classicjeans brands. After some year they launch their own brand in the market also provide variety ofgods and services. In recent time it is an multinational fashion brand in around the world (Aula,2010). They have more than 60 brand in the Hong Kong and China. Now they take strong placein the fashion retail industry.TASK 1An internal analysis of the Bauhaus HK company (SWOT analysis)In this part of the report it look at the internal analysis of the company in order toevaluate the overall performance of the firm in the marketplace.It helps in explore the effectivefactors which is related to the competitive strategies which can be aid in achieving long term1
goals and objectives in appropriate manner. In this process there are three main and importanttools which is used by the company to analysis their actual performance these tools are TheBalanced Scorecard, Porter's Value Chain and Swot analysis (Bettis and et.al., 2014). All theseaid in assessing the overall productivity of the cited company at market place.Swot analysis of Bauhaus HK company:Strength:This is an effective concept of the company to develop their profile and image of thecompany at the market place.Strong operational network:It is an positive aspect of the company because it aid ininviting the large number of customers towards its products. Bauhaus HK companyhaving their strong operation network so that they offer their fashion products in variouscountries to generate more revenues.Diversified Geographical Presence:This is more important for the company to based ongeographical which aid in generating the maximum revenue by inviting large number ofcustomers towards its products and brand image. With the help of diversification ofgeographical base company achieve effective opportunities to expand their business atintentional market. All the process of this prospect impact on positive brand image andalso enhance the overall productivity of the company at the marketplace.Strong leadership:Bauhaus HK company spend more time for their employee toeffectively monitor all the process as well as its workers. They also analysis that how toindividuals stores are perform their work. For this they directly communicate with theirstaff members which aid ion improving the overall performance of the company and alsoenhance morale of the employees (Cinquini and Tenucci, 2010). They also motivatingtheir employees so that they perform their work effectively and contribute in overallsuccess at marketplace.Weakness:This factors are define the negative aspect of the cited company in which it analysisthe weak point like ineffective services which reduce the customers loyalty toward its productsand services.Operational Inefficiency:It define the improper planning of the resources whichincrease the chances of arising the conflicts among all the activities as well as process. Itdefine the gap between out put and input of the business. In absence of proper planningcited company face the higher employee turnover.2
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