Swot and Pestle Analysis of L’Oréal
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Added on 2021-01-01
Swot and Pestle Analysis of L’Oréal
Added on 2021-01-01
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Analysis via PESTLE and SWOT Analysis...........................................................................1Competitive Environment of the company through Porter's Five Force Model....................6TASK 2............................................................................................................................................8Evaluation of different types of Strategic Directions Available to the organisation .............8Justification and Recommendation of most appropriate strategy...........................................9Strategic Management Plan....................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness Strategy refers to set of decisions made by an organisation in order to sustain agood position in the market place. It helps the organisation in attaining their goals and objectives(Akbar and et. al., 2016). It can be termed as a master plan prepared by an organisation in orderto gain a competitive advantage in the market against their competitors. The strategyimplemented is based on certain factors including internal, external, micro and macro factors.These factors helps in analysing various strengths, opportunities, weaknesses and threats whichcan help in strengthening the market forces. For the context of this report, L’Oréal company hasbeen selected in order to derive a business strategy that will help the organisation in capturingmajor market share. To do that, L’Oréal's PESTLE Analysis, SWOT Analysis, Porter's FiveForce Model and Ansoff Matrix in order to mark out various factors about the company todevelop the best strategy. TASK 1Analysis via PESTLE and SWOT Analysis L’Oréal S. A. is a French manufacturing cosmetic company who meets with customersdemand of products like skin care and accessories. The headquarters of company is located inParis. It is termed as the world's largest company who deals in variety of products like, skin care,make-up, perfumes, sun protection and many other products. It is in the market from more than acentury, that is, company was established in 1909. The company was founded by EugèneSchueller. The company's experience says a lot about the time that they have given in developing astrategy that would be able to work as a guiding light for the company. But, for theimplementation of new strategy, it is crucial for company to realise factors that are in theindustry that may affect the performance of the organisation. To meet with that PESTLEAnalysis of L’Oréal would be done (Cuomo, Mallin and Zattoni, 2016). PESTLE AnalysisIt is a framework that is used by the organisations in order to analyse and monitor theindustry in which they are working in. it helps in evaluating the macro environmental factorswhich directly affects an organisation working. These factors later work as an agent in realisingthe various strengths and weaknesses of the company. 1
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