Swot and Pestle Analysis of the Business

Added on -2021-02-21

This report is on "business strategy analysis of TUI Group".  The present study is based on TUI Group which is known as an Anglo-German travel & tourism company having headquartered in Hannover Germany. The given report will focus on the objectives, mission, vision, goals, and priorities of selected business along with conducting SWOT & PESTLE analysis. It will also include different factors which impact on business and effectiveness of the selected business organization. In the context of TUI Group, they have certain objectives, missions, and priorities in terms of completing them by providing proper services for people.

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Business Health Check1
Table of ContentsTASK 1............................................................................................................................................1Introduction......................................................................................................................................1Main Body.......................................................................................................................................1Analysis of the objectives of the case study business............................................................1SWOT and PESTLE analysis of the business........................................................................2Impact of different factors on business..................................................................................5Review of effectiveness of the business.................................................................................5Determination of potential improvements in business...........................................................6Developing a business plan for improving business..............................................................7Conclusion.......................................................................................................................................8TASK 2............................................................................................................................................8Introduction......................................................................................................................................8Main Body.......................................................................................................................................8Developing staff skill audit plan.............................................................................................8Way of improving shortcomings..........................................................................................12Conclusion.....................................................................................................................................13References......................................................................................................................................142
TASK 1IntroductionBusiness health check refers to conduct overall assessments of the critical elements ofparticular business in current circumstances. The present study is based on TUI Group which isknown as an Anglo-German travel & tourism company having headquartered in HannoverGermany. It can be considered as the largest leisure, travel & tourism organisation at global leveland owns number of hotels, airlines, cruise ships, retail stores and travel agencies. The givenreport will focus on objectives, mission, vision, goals and priorities of selected business alongwith conducting SWOT & PESTLE analysis (Ransbotham and et. al., 2017). It will also includedifferent factors which impacts on business and effectiveness of the selected businessorganisation. The potential improvements that could be made in business are given below. Main BodyAnalysis of the objectives of the case study businessThe travel & tourism sector provide support to tourist for visiting different places throughproviding them all the desired services to make their holidays better. It includes the facilities tofulfil actual needs of customers in order to make their trips more comfortable and enjoyable. Incontext of TUI Group, they have certain objectives, mission and priorities in terms of completingthem by providing proper services for people. Objectives – The objectives of TUI Group are given here.To render high standard of facilities favourable for people seeking conformable, relaxingand memorable experiences of their trips. To give tourist market with the quality personal required through appropriate efforts.To develop expedition and memories that would satisfy each & every single desire ofclients (Nelson and Staggers, 2016).To analyse the present cultural, economic and social problems affecting service of travelagency.It consist to participate in both local and regional community facility by giving generallectures, consultation and training programs. To provide proper facilities by taking suggestions of holidaymakers to fulfil actualdesires of different clients. 3
To render better services by maintaining respect and economic development to achievethe vision of think travelling, think about TUI.Mission – The mission statement of TUI Group is 'With the help of holidaymakers weare harnessing the positive impacts of tourism to make a difference for people and places indestinations at the global level'. Vision – The vision statement of TUI Group is 'Think travelling and think about TUI'. Itconsist the criteria of creating exceptional travel experiences by keeping environmental footprintto minimum, respect cultures & people and promote economic development in host countries(Wang and Byrd, 2017). Goals – The TUI Group remain transparent regarding their spending as the overall cost ofoperations of TUI care foundation are covered by TUI. It consist to concentrate on solutionsbesides of problems and strongly believe that tourism can be a global force as it can facilitate tobring individuals together and fosters cultural understanding as well as solidarity. However, it isresponsible for transferring information & prosperity along with driving the development ofsocieties at global level. In addition to this, TUI Group believe to work and act globally whichfacilitate a meaningful impact on citizens and places. Moreover, They prefer to involveholidaymakers in their work through motivating them to establish a positive difference in thedestinations (Camp And et. al., 2019). Priorities – The priorities of TUI Group consist maintenance of trust factor consideringreliability, consistent and quality. It includes to remain unique involving exclusive and designedaround people and become inspiring with freshness as well as effortless. SWOT and PESTLE analysis of the businessThe internal and external factors of business impacts on operations of an organisation ineither positive or negative manner. It is necessary to conduct analysis these components inrespect of TUI Group in order to make desired decisions for betterment of services. However,internal factors consist to determine strengths, weaknesses, opportunities and threats oforganisation through the help of SWOT analysis. Moreover, the external environment whichimpacts the operational activities of TUI Group that including PESTEL analysis. SWOT analysis of TUI GroupStrengthsWeaknessesIt is known as a well recognised brandIt has a weakness of having heavy4

Marketing Plan for TUI Group

From the above report "business strategy analysis of TUI Group", we conclude that the business health check can be described as to conduct overall assessments of the critical elements of business in the present situation. It consists to analyse the impacts of factors on business by conducting SWOT and PESTEL analysis. However, it includes the effectiveness of business by evaluating the product or services, marketing, sales, and finance of the given company. The business health check is also referred to as an existing comprehensive evaluation of crucial elements of an organization as it enables management to concentrate over internal and external driving forces of the business environment in order to make the corrective course of action from an accomplishment of the firm goal. This report is based on TUI Group, the world’s leading tourism company which operates 1600 travel agencies, several airlines, hotels, cruise liners etc. across the globe. This report covers the evaluation of skills of managers and employees and developing a plan to improve performance.

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