Swot and Pestle Analysis of UBER

   

Added on  2021-02-19

11 Pages3134 Words50 Views
Strategy, Enterprise &Innovation
Swot and Pestle Analysis of UBER_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1Impact of external environment factors on the entrepreneurial activities of firm.......................1Effect of competitive forces on entrepreneurial activities and the profitability..........................3Internal resources and capabilities analysis................................................................................5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7.........................................................................................................................................................8
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INTRODUCTIONIn an organization, strategy and innovation play a crucial role in developing competitiveadvantage at market place. As company is responsible for selecting appropriate strategy toexecute their business activities and at the same time also use innovative products and services.With the help of these aspects, firm can enhance their market share and at the same time alsoestablished competitive image at global level. In this regards, understand of businessenvironment is also important for sustain in market for longer period of time. For attaining thesame, organization analysis both internal and external factors of business to evaluate its actualimpact (Anna, Cahyadi and Yakin, 2018). By this company can reduce the chances of arising anykind of predict situation on its image. Current report is based on UBER, is an Americanmultinational ride-sharing company operate their business in over the world with the aim ofgenerating larger profitability level. It includes various services such as peer-to-peer ride-sharing, food delivery, bicycle sharing system to large number of customers. Company has beencriticized on the basis of its aggressive strategy in dealing with regulators and for its unlawfulpractices. In addition of this, the main focus of this company is to generate larger profitability byserving best riding services to its customers. For analysing company image in market place,various tools such as SWOT, PESTLE and many more strategic tools are used that assist inanalysing its overall performance at market place. TASK Impact of external environment factors on the entrepreneurial activities of firm Evaluating external factors is one of the important task for company to introduce theirpositive brand image at market place. By understanding external factors, firm can improve theirperformance and at the same time also increase the chances of attaining success at competitivemarket place. In context of UBER, PESTLE analysis is used by company to analysis impact ofexternal environment (Bytyçi, 2015). Mainly, it is consider as a strategic tool that help inanalysing the potential impact of external factors of business activities and its long term growthprospects. These can be understood by following points:Political: It is one of the important factor that directly affect the business activities inpositive or negative way. Mainly, it includes government stability, level of corruption,impact of home market lobbying groups. In the initial stage when UBER started its1
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