SWOT and Competitive Analysis for Unilever: A Case Study in Product Management, Marketing, and Innovation
VerifiedAI Summary
This report discusses the impact of SWOT and competitive analysis on Unilever's product management, marketing, and innovation. It includes a case study of Unilever and how these concepts can help the company increase its market share, productivity, build brand image, and profitability. The report also provides a critical review of the theoretical development of these concepts and their application in the context of marketing.