The report discusses the SWOT analysis of an education institute of Pakistan named ZS Academic Learning Centre & Consultancy which was established in 2005. The organizational characteristics of the firm are discussed by focusing on entry strategies of Netherlands. The report further elaborates the strengths, weaknesses, opportunities and threats associated with the industry and after that, provides a framework to analyse its output known as Confrontation Matrix. It analyses each component of SWOT analysis and develops four major strategies incorporating the four elements of SWOT to improve the performance of the institute in comparison to its competitors.