SWOT and PESTEL Analysis of Mark and Spencer

Context of
business

Table of Contents
Introduction .....................................................................................................................................2
Perform a SWOT and PESTEL analysis for chosen business................................................3
evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats
business...................................................................................................................................5
Recommend a suitable leadership style..................................................................................6
Critically comment on their Corporate Social Responsibilities in the processes using evidence
from your research..................................................................................................................8
References ....................................................................................................................................10
1

Introduction
Business is the commercial activity which is done with the aim of earning money In
return of offering goods in the market place. In order to make the business organisation more
effective it requires a management which is related to the manufacture and variations
formulation that are ever-changing in quality through which their is high expectations of
flexibility with in the structure or out of the establishment. The following report is based on
Mark and Spencer which is UK based company ( Thomas, 2020). It was founded in 1942 by
Thomas mark and Michael Spencer. It serves services in various countries. The company deals
in clothing products and house hold goods. the following report will cover internal and
external factor analysis on the basis of considered organisation. Further it will discuss the
various leadership style and global effect of opportunity and threat.
Main Body
2

Execute a SWOT and PESTEL analysis for selected business.
Swot analysis -
It is framework which helps in analysing the internal factors that effect the
business in both ways. The further discussion is in below :
Strength
 The brand is well known and recognise
in world wide so it is treated as brand
in world wide.
 The commodity of the trade are
detected as “value of money” due to its
quality, convenience and broad range
of goods.
Weakness
 The rivals presents in the market place
creates a huge competition for the
company.
 As consisting a popular brand they
required to secure their trade name
from misconduct of imitation of goods.
Opportunities
 The brand can improve and update
their presence of brand through
website and social media platform so
that more consumer get attracted.
 They can establish the outlet or store in
new market segment that can create
more profit for business
(Mangulabnan, and Vargas, 2021).
Threat
 other retail stores are big threat for
business as they offer discounted rates
on goods .
 Governing policies for retail market
can effect the business of the company
and M&S, is big brand and they are
open to various political facts in
nations where they are operating.
Pestle analysis -
It is a tool which used to add a big picture of an business environment . It permits the
organisation to form an impressions of the components that might effect a new business or
industry (Jurik, and et., al., 2019).
1. political factors – this factor refers to the authorities policy and actions intervene in
the system and another components that can impact a enterprise. These includes tax
insurance, trade regulation, duty, and many other. In order to M&S, they provides
large number of stores in various areas, but after after Brexit many of policies may no
longer applied to the industry. It is expected that the movement will be followed by
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