Stakeholder Engagement Plan for Sydney Airport's New Parallel Runway

This presentation outlines the stakeholder engagement plan for the new parallel runway at Sydney Airport. It covers the objectives, responsibilities, approach, implementation plan, program, media coverage, email and mail services, meetings and briefings for the project. The strategies discussed are based on the ability of Sydney Airport to develop the planning of the airport while adapting to societal issues.

Stakeholder engagement plan for a new
parallel runway at Sydney Airport

Highlights
 Stakeholder engagement objectives
 Stakeholder responsibilities towards the project
 Stakeholder approach for building the project messaging
 Stakeholder Implementation plan
 Stakeholder engagement program
 Media and Press coverage
 E-Mail and Mail services
 Meetings and Briefings

Introduction
There are various ways through which the aim of
the stakeholder engagement can be achieved. The
following methods clearly show the operations that
the Sydney airport have recognized as the most
efficient. Every technique explains the value that is
offered to the stakeholder engagement.

Stakeholder engagement objectives
 To strengthen the relationship of MAC with the stakeholders
 To develop stakeholder support and trust
 To understand the plan and enhance social participation
 To provide the right information regarding the plan
 To recognize all the appropriate stakeholders
 To evaluate the outcomes of the stakeholder engagement in the plan
 To implement the relevant plan to reach the recognized stakeholders

Stakeholder responsibilities towards the
project
 Involvement of MAC system as it has the overall
responsibility of the project
 Engagement of the Federal Aviation
Administration in the project assigned
 Community Engagement Panel needs to be
involved as it is the advisory to the EAW/EA

Stakeholder approach for building the
project messaging
 Use of simple language instead of technical terms that would be
familiar to the people
 Giving definitions of the technical terms used while project
messaging
 Describing the terms related to aviation and the operations and
the regulations of the airport
 To narrate the description making use of simple charts, tables,
and graphics
 Giving demonstration based on the need of the EAW and EA at
every stage

Stakeholder Implementation plan
 Providing a short description of the stakeholder activities
 Giving detail knowledge of the relevant stakeholder and
timings to implement the events in the project
 Designing the plan as it is adaptable and updated with all
the activities
 Providing opportunities to the community about the project
 Providing the relevant management to the environment of
the airport

Stakeholder Engagement Program
 Generate socio-economic networks based on the airport
management
 Appreciating the new ventures and enhancing their strategies and
development
 Supporting the airport staff in their activities
 To make easier the search for airport jobs
 Examine the advancement of the economic benefits as well as the
jobs
 Implementing a seminar based on "find airport jobs."

Media and Press coverage
 A powerful way to reach to most of the stakeholders
 DAD approach is followed by the media coverage
 The printed materials are prepared by widely covered by
the subscribers as well as the advertisers
 The videos and images provided by the media are grabbing
attention
 Developed media kit to enhance appropriate coverage of
the engagement plan

E-Mail and Mail services
E-mail and the mail messages can be aimed to
reach the particular organizations or individuals
Messages delivered by e-mail or mail can reach
the people who will not be able to attend the
conference or operate the websites
The physical letter includes the facility of
making, sending and printing

Meetings and Briefings
Open opportunities for the stakeholders to meet the representatives and the
specialist of the airport in an informal way
Conducting workshops that help the specialists and the stakeholders to
discuss the appropriate information
Public hearings and meetings which invites a wide range of representatives
and members of the community to address the presentations of the project
Meetings of the group of community advisory that joins the representatives
of the business, residents and various other stakeholder group surrounding
the airport
Focus towards the sessions of the group that together brings the less number
of stakeholder representatives those who are willing to participate in the
particular airport project at Sydney.

Conclusion
The strategies of the stakeholder engagement are
discussed in the above context about the Sydney airport.
The study of the Sydney airport has explained the
ability to develop the planning of the airport with
adapting the societal issues.

References
 Donnet, T., Ryley, T., Lohmann, G. and Spasojevic, B.,
2018. Developing a Queensland (Australia) aviation
network strategy: Lessons from three international
contexts. Journal of Air Transport Management, 73, pp.1-
14.
 O’Riordan, L. and Fairbrass, J., 2014. Managing CSR
stakeholder engagement: A new conceptual
framework. Journal of Business Ethics, 125(1), pp.121-145.