“Sydney Royal Easter Show 2019,” Olympic Park | Report

“Sydney Royal Easter Show 2019,” Olympic Park 1
“SYDNEY ROYAL EASTER SHOW 2019,” OLYMPIC PARK
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“Sydney Royal Easter Show 2019,” Olympic Park 2
Table of Contents
1. Introduction.......................................................................................3
2. Goals and Objectives of the Show.............................................................3
3. Marketing of the Easter Show...................................................................4
4. Impact of the Event on the Host Community................................................5
5. Evaluation of Event Organizer’s Success.....................................................7
6. Evaluating the Impact of the Show on the Host Community..............................8
7. Conclusion........................................................................................8

“Sydney Royal Easter Show 2019,” Olympic Park 3
1. Introduction
The “Sydney Royal Easter Show” was first held in 1823. It is Australia’s leading yearly
ticketed occasion that appeals more than 850,000 attendees regularly. According to the
marketing mix, the product (first p) is a festival of Australian ethos, that is, from their rustic
mores to their modern-day life, which provides a distinct experience for everyone. In addition,
the revenue generated by the event enables the RAS (“Royal Agricultural Society of NSW”) to
invest in agrarian programs, youth, rural NSW, and education. Notably, RAS is the main event
organizer, as it is a non-profit organization that promotes and rewards agrarian excellence, and
maintains traditional Australian culture. Usually, the second p shows price incurred to attend the
show as they vary depend on age. That is, 27 dollars for adults, 22 dollars for children for early
ticket buyers, while gate prices are 43 dollars for adults, 27 dollars for children, and 33 dollars
for franchises.
Just like every other year, the 2019 Easter show brought the county and city together at
Sydney grounds, “Olympic Park,” for 12 days (from 12th to 23rd April 2019) of agrarian
competitions, live performance, shopping, animal experiences, and carnival fun. Conversely, the
third p suggests that RAS provides a media guide to media centers, which gives them essential
data and story ideas that will help them plan the coverage of the event. Notably, this serves as the
place of marketing the product as there are numerous surprising stories, exciting experiences,
and colorful characters that make the show the iconic event of Australia. Besides, the fourth p
suggests that promotion of the show was conducted using EDM ads, TVCs, and static digital ads.
2. Goals and Objective of the Show