Sydney Tourism Brochure Analysis

This document provides an in-depth analysis of the Sydney Tourism Brochure, highlighting its key attractions, amenities, and services. The brochure is designed to promote tourism in Sydney, showcasing its best destinations, food, and activities. The analysis provides a detailed overview of the city's main attractions, including the Opera House, Darling Harbour, and Sydney Tower. It also examines the amenities available, such as five-star hotels, budget hotels, and public transport options. Additionally, the document explores the access to international airports and rail/road coverage within Australia. Overall, this analysis provides a comprehensive understanding of what makes Sydney an attractive tourist destination.

Sydney
Tourism
Brochure
Student Name

Immerse in the Beauty of
Sydney – The Best destination in
south east Asia
Come, Relax and Explore Sydney as you enjoy the best attractions and food
Key Attractions
1. Opera House
2. Darling Harbor
3. Sydney Tower (Wray, 2015)
4. Queen Victoria Building
& may more
Amenities
1. Five Star Hotels
2. Budget Hotels & BnB
3. Public Transport (Greenwood,
2015)
4. Street Food
& may more
Access
1. International Airport
2. Direct flight from major
destinations (Connell, 2016)
3. Rail/ Road coverage within
Australia
& may more
Ancillary Services
1. Street Food
2. Car on Rent
3. Cab/ Taxi
4. Shopping Malls
5. Retail Stores
& may more
Quick facts about Sydney
o Sydney is Australia’s top tourist destination (Banks & Hedge, 2016)
o Sydney is the preferred choice for both domestic and international tourists (Calkin,
2014)
o Sydney has 100 beaches right in the city (Spenceley, 2015)

o The temperature is warm & moderate throughout the year (Schweinsberg & Darcy,
2017)
o Sydney is best for relaxation and beach activities (Tsui & Balli, 2017)
Opera House tops the tourist destination in
Sydney
Rate 4.5 on TripAdvisor
Open 9 AM to 5 PM
It Offers:
Guided Walking Tour
Suggested duration of visit: 1-2 hrs
Wi fi: Yes
Kids Friendly: yes
Most Happening venue in Sydney
Rate 4.5
Open 8 AM to 8 PM
Average duration: 3 to 3 hours
Most visited time: Evening
Known for: Dinner & Drinks Options & Romantic
Evenings
Great Tourist Attraction
Known for stunning views & Sydney Skyline
Its more of a romantic destination
Best time to visit: Evening
This is the destination with historic importance
People love to visit this in day time
Beautifully designed building
Parking Available: yes

Tetsuya’s Restaurant is one of the best
restaurant in Sydney
Rated: 4.5
Known for
Phn: 0292672900
Cuisine: Japanese

References
Banks, J., Hedge, L.H., Hoisington, C., Strain, E.M., Steinberg, P.D. and Johnston, E.L., 2016.
Sydney Harbour: beautiful, diverse, valuable and pressured. Regional Studies in Marine
Science, 8, pp.353-361.
Connell, J., 2016. Reducing the scale? From global images to border crossings in medical
tourism. Global Networks, 16(4), pp.531-550.
Greenwood, J.D., 2015. Welcome to Australia: Intersections between immigration and
tourism in Australia, 1945-2015.
Calkin, S., 2014. Mind the ‘gap year’: a critical discourse analysis of volunteer tourism
promotional material. Global Discourse, 4(1), pp.30-43.
Spenceley, A., 2015. Tourism and the IUCN World Parks Congress 2014.
Schweinsberg, S., Darcy, S. and Cheng, M., 2017. The agenda setting power of news
media in framing the future role of tourism in protected areas. Tourism Management, 62,
pp.241-252.
Tsui, W.H.K. and Balli, F., 2017. International arrivals forecasting for Australian airports
and the impact of tourism marketing expenditure. Tourism Economics, 23(2), pp.403-428.
Wray, M., 2015. Drivers of change in regional tourism governance: A case analysis of the
influence of the New South Wales Government, Australia, 2007–2013. Journal of
Sustainable Tourism, 23(7), pp.990-1010.